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Tuned in [[electronic resource] ] : uncover the extraordinary opportunities that lead to business breakthroughs / / Craig Stull, Phil Myers, and David Meerman Scott
| Tuned in [[electronic resource] ] : uncover the extraordinary opportunities that lead to business breakthroughs / / Craig Stull, Phil Myers, and David Meerman Scott |
| Autore | Stull Craig |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : J. Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (221 p.) |
| Disciplina | 658.4/09 |
| Altri autori (Persone) |
MyersPhil
ScottDavid Meerman |
| Soggetto topico |
Success in business
Creative ability in business |
| ISBN |
1-281-75189-8
9786611751890 1-118-25802-9 0-470-37777-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out . . . and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index
About the Authors About Pragmatic Marketing; Next Steps |
| Record Nr. | UNINA-9910144137903321 |
Stull Craig
|
||
| Hoboken, N.J., : J. Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs / / Craig Stull, Phil Myers, and David Meerman Scott
| Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs / / Craig Stull, Phil Myers, and David Meerman Scott |
| Autore | Stull Craig |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : J. Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (221 p.) |
| Disciplina | 658.4/09 |
| Altri autori (Persone) |
MyersPhil
ScottDavid Meerman |
| Soggetto topico |
Success in business
Creative ability in business |
| ISBN |
1-281-75189-8
9786611751890 1-118-25802-9 0-470-37777-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out . . . and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index
About the Authors About Pragmatic Marketing; Next Steps |
| Record Nr. | UNINA-9910818420503321 |
|
Stull Craig
|
||
| Hoboken, N.J., : J. Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||