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The Viking manifesto [[electronic resource] ] : the Scandinavian approach to business and blasphemy / / Steve Strid and Claes Andréasson
| The Viking manifesto [[electronic resource] ] : the Scandinavian approach to business and blasphemy / / Steve Strid and Claes Andréasson |
| Autore | Strid Steve |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2008 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 658.00948 |
| Altri autori (Persone) | AndréassonClaes |
| Soggetto topico |
Industrial management - Scandinavia
Marketing - Scandinavia Corporate culture - Scandinavia |
| Soggetto genere / forma | Electronic books. |
| ISBN |
981-4312-59-2
0-462-09364-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Introduction""; ""PART I. MARKETING""; ""PRINCIPLES""; ""1. If there's something you'd rather be doing, do it""; ""2. Invade with a good idea""; ""3. Visionaries often look back""; ""4. A change of course,but never a change of heart""; ""5. A few words before we set sail:learn the basics""; ""6. Plan your attack""; ""7. Use your weaknesses to your advantage""; ""8. Decide which small god to pick on""; ""9. Think small and see the big picture""; ""10. Think big and see the small opening""; ""11. Even in a war of words""
""12. Make money on suffering, despair and poverty""""13. Make money on human decency""; ""14. Be humble and rude (rather than arrogant and polite)""; ""15. Adopt a target group people you like or people like you""; ""16. Make money by giving things away""; ""17. Start innovative, stick to your principles, change""; ""18. Blend in by standing out""; ""19. Learn the new maths""; ""20. Perfect the product""; ""21. If your product is really terrible, spend your marketing money on the product""; ""22. There are millions of products but only two brands be both of them"" ""23. Competition is a secondary consideration""""24. The tools remain the same""; ""25. Advertising doesn't work ,and why this is good""; ""26. A good story is worth millions more than it used to be""; ""27. Viking Zen (or summer fashion at 30 below zero)""; ""28. Go against type""; ""29. Use education as marketing""; ""PART II. CORPORATE CULTURE""; ""30. Pillaging, plundering and other family values""; ""31. Everyone's in charge""; ""32. Learn to make the right mistakes""; ""33. Problems are a manager's best friend"" ""34. Put berserkers in the front of the boat (but don't let them steer)""""35. Put violence in perspective and take it out of your business""; ""36. Make a note: slavery is an administrative nightmare""; ""37. Empower your women""; ""38. Competition is nonsense""; ""39. If you want to motivate,forget reward and punishment""; ""40. Talk is cheap, but still overpriced""; ""41. Resurrect the lost art of decision-making""; ""42. Keep people honest""; ""43. Plagiarize the plagiarist an original idea worth copying""; ""44. Put lawyers in the last boat"" ""45. Use creative accounting for a better world""""46. Controversy is great, if you're right""; ""47. Rethink money""; ""48. Two approaches to dealing with crisis proactive or poodle""; ""49. Take marketing studies with a pinch of salt""; ""50. Don't leave luck to chance""; ""Appendix""; ""Bibliography""; ""About the authors""; ""Illustration credits"" |
| Record Nr. | UNINA-9910454054603321 |
Strid Steve
|
||
| London, : Marshall Cavendish Business, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Viking manifesto [[electronic resource] ] : the Scandinavian approach to business and blasphemy / / Steve Strid and Claes Andréasson
| The Viking manifesto [[electronic resource] ] : the Scandinavian approach to business and blasphemy / / Steve Strid and Claes Andréasson |
| Autore | Strid Steve |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2008 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 658.00948 |
| Altri autori (Persone) | AndréassonClaes |
| Soggetto topico |
Industrial management - Scandinavia
Marketing - Scandinavia Corporate culture - Scandinavia |
| ISBN |
981-4312-59-2
0-462-09364-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Introduction""; ""PART I. MARKETING""; ""PRINCIPLES""; ""1. If there's something you'd rather be doing, do it""; ""2. Invade with a good idea""; ""3. Visionaries often look back""; ""4. A change of course,but never a change of heart""; ""5. A few words before we set sail:learn the basics""; ""6. Plan your attack""; ""7. Use your weaknesses to your advantage""; ""8. Decide which small god to pick on""; ""9. Think small and see the big picture""; ""10. Think big and see the small opening""; ""11. Even in a war of words""
""12. Make money on suffering, despair and poverty""""13. Make money on human decency""; ""14. Be humble and rude (rather than arrogant and polite)""; ""15. Adopt a target group people you like or people like you""; ""16. Make money by giving things away""; ""17. Start innovative, stick to your principles, change""; ""18. Blend in by standing out""; ""19. Learn the new maths""; ""20. Perfect the product""; ""21. If your product is really terrible, spend your marketing money on the product""; ""22. There are millions of products but only two brands be both of them"" ""23. Competition is a secondary consideration""""24. The tools remain the same""; ""25. Advertising doesn't work ,and why this is good""; ""26. A good story is worth millions more than it used to be""; ""27. Viking Zen (or summer fashion at 30 below zero)""; ""28. Go against type""; ""29. Use education as marketing""; ""PART II. CORPORATE CULTURE""; ""30. Pillaging, plundering and other family values""; ""31. Everyone's in charge""; ""32. Learn to make the right mistakes""; ""33. Problems are a manager's best friend"" ""34. Put berserkers in the front of the boat (but don't let them steer)""""35. Put violence in perspective and take it out of your business""; ""36. Make a note: slavery is an administrative nightmare""; ""37. Empower your women""; ""38. Competition is nonsense""; ""39. If you want to motivate,forget reward and punishment""; ""40. Talk is cheap, but still overpriced""; ""41. Resurrect the lost art of decision-making""; ""42. Keep people honest""; ""43. Plagiarize the plagiarist an original idea worth copying""; ""44. Put lawyers in the last boat"" ""45. Use creative accounting for a better world""""46. Controversy is great, if you're right""; ""47. Rethink money""; ""48. Two approaches to dealing with crisis proactive or poodle""; ""49. Take marketing studies with a pinch of salt""; ""50. Don't leave luck to chance""; ""Appendix""; ""Bibliography""; ""About the authors""; ""Illustration credits"" |
| Record Nr. | UNISA-996206210303316 |
|
Strid Steve
|
||
| London, : Marshall Cavendish Business, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The Viking manifesto [[electronic resource] ] : the Scandinavian approach to business and blasphemy / / Steve Strid and Claes Andréasson
| The Viking manifesto [[electronic resource] ] : the Scandinavian approach to business and blasphemy / / Steve Strid and Claes Andréasson |
| Autore | Strid Steve |
| Pubbl/distr/stampa | London, : Marshall Cavendish Business, 2008 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 658.00948 |
| Altri autori (Persone) | AndréassonClaes |
| Soggetto topico |
Industrial management - Scandinavia
Marketing - Scandinavia Corporate culture - Scandinavia |
| ISBN |
981-4312-59-2
0-462-09364-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Contents""; ""Introduction""; ""PART I. MARKETING""; ""PRINCIPLES""; ""1. If there's something you'd rather be doing, do it""; ""2. Invade with a good idea""; ""3. Visionaries often look back""; ""4. A change of course,but never a change of heart""; ""5. A few words before we set sail:learn the basics""; ""6. Plan your attack""; ""7. Use your weaknesses to your advantage""; ""8. Decide which small god to pick on""; ""9. Think small and see the big picture""; ""10. Think big and see the small opening""; ""11. Even in a war of words""
""12. Make money on suffering, despair and poverty""""13. Make money on human decency""; ""14. Be humble and rude (rather than arrogant and polite)""; ""15. Adopt a target group people you like or people like you""; ""16. Make money by giving things away""; ""17. Start innovative, stick to your principles, change""; ""18. Blend in by standing out""; ""19. Learn the new maths""; ""20. Perfect the product""; ""21. If your product is really terrible, spend your marketing money on the product""; ""22. There are millions of products but only two brands be both of them"" ""23. Competition is a secondary consideration""""24. The tools remain the same""; ""25. Advertising doesn't work ,and why this is good""; ""26. A good story is worth millions more than it used to be""; ""27. Viking Zen (or summer fashion at 30 below zero)""; ""28. Go against type""; ""29. Use education as marketing""; ""PART II. CORPORATE CULTURE""; ""30. Pillaging, plundering and other family values""; ""31. Everyone's in charge""; ""32. Learn to make the right mistakes""; ""33. Problems are a manager's best friend"" ""34. Put berserkers in the front of the boat (but don't let them steer)""""35. Put violence in perspective and take it out of your business""; ""36. Make a note: slavery is an administrative nightmare""; ""37. Empower your women""; ""38. Competition is nonsense""; ""39. If you want to motivate,forget reward and punishment""; ""40. Talk is cheap, but still overpriced""; ""41. Resurrect the lost art of decision-making""; ""42. Keep people honest""; ""43. Plagiarize the plagiarist an original idea worth copying""; ""44. Put lawyers in the last boat"" ""45. Use creative accounting for a better world""""46. Controversy is great, if you're right""; ""47. Rethink money""; ""48. Two approaches to dealing with crisis proactive or poodle""; ""49. Take marketing studies with a pinch of salt""; ""50. Don't leave luck to chance""; ""Appendix""; ""Bibliography""; ""About the authors""; ""Illustration credits"" |
| Record Nr. | UNINA-9910679792403321 |
|
Strid Steve
|
||
| London, : Marshall Cavendish Business, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||