Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
The book of business awesome [[electronic resource] ] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / / Scott Stratten
| The book of business awesome [[electronic resource] ] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / / Scott Stratten |
| Autore | Stratten Scott |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., c2012 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Relationship marketing
Customer relations Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-31546-4
1-282-24186-9 9786613812988 1-118-31545-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online. |
| Record Nr. | UNINA-9910461803503321 |
Stratten Scott
|
||
| Hoboken, N.J., : John Wiley & Sons, Inc., c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The book of business awesome [[electronic resource] ] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / / Scott Stratten
| The book of business awesome [[electronic resource] ] : how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do / / Scott Stratten |
| Autore | Stratten Scott |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, Inc., c2012 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Relationship marketing
Customer relations Management |
| ISBN |
1-118-31546-4
1-282-24186-9 9786613812988 1-118-31545-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online. |
| Record Nr. | UNINA-9910790486703321 |
|
Stratten Scott
|
||
| Hoboken, N.J., : John Wiley & Sons, Inc., c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-33602-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910465990803321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
1-119-33603-1
1-119-33602-3 |
| Classificazione | BUS058000BUS043000BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910798728303321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten
| UnMarketing : everything has changed and nothing is different / / Scott Stratten, Alison Stratten |
| Autore | Stratten Scott |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken : , : Wiley, , [2017] |
| Descrizione fisica | 1 online resource (xiv, 290 pages) : illustrations |
| Disciplina | 658.8/02 |
| Soggetto topico |
Relationship marketing
Viral marketing |
| ISBN |
1-119-33603-1
1-119-33602-3 |
| Classificazione | BUS058000BUS043000BUS090010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Notes Everything Has Changed and Nothing is Different The Hierarchy of Buying A Word on Experts Trust Gap ROD. Return on Donuts Restaurant That Didn't Get It Cold Calling Aiming Your Company at the Bottom of the Barrel The Better Bottom of the Barrel Notes Pull and Stay Reasons Why Companies Don't Use Social Media Social Media (Social Currency as Well) Notes Twitter versus Facebook versus LinkedIn Conversational Social Visual Social Dark Social Social Media Platforming Notes UnPodcasting HARO Notes The Game Has Changed Immediacy and Relevancy Notes Publicized Customer Service Don't Bank on the Bold Seven Deadly Social Media Sins Greed Gluttony Sloth Envy Wrath Lust Pride Notes The Millennials Are Coming How Twitter Changed Scott's Business Notes Tassimo Notes Domino's--Word of Mouth Mouths Are Moving. |
| Record Nr. | UNINA-9910817681803321 |
|
Stratten Scott
|
||
| Hoboken : , : Wiley, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnSelling [[electronic resource] ] : The New Customer Experience
| UnSelling [[electronic resource] ] : The New Customer Experience |
| Autore | Stratten Scott |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (243 p.) |
| Disciplina | 658.109236 |
| Altri autori (Persone) | KramerAlison |
| Soggetto topico |
Customer relations
Customer services Selling |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-118-94301-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; TItle Page; Copyright; Contents; Chapter 1 UnSelling; Chapter 2 Joshie Is Branding; Chapter 3 Funnel Vision; Chapter 4 Remedies for Funnel Vision; Chapter 5 Pulse; Chapter 6 Air Canada versus WestJet; Chapter 7 External Pulse Factors and Trends; Chapter 8 Our Return Policy Is for You Not to Return; Chapter 9 Taking the Customer Pulse; Internal Customer Factors and AIM; Chapter 10 Are You in the Customer Tolerating Business?; Chapter 11 Internal Factors and AIM; Aspiration; Information; Motivation; Chapter 12 Aspiring to Be a Jedi; Chapter 13 Information; Chapter 14 Motivation
Chapter 15 Why Boston Will Have Fewer Check-Ins Chapter 16 Brand Flatline: It''s Not Me; It''s You.; Chapter 17 Avoid the Brand Attack; Chapter 18 The Three Types of Pulse We Need to Pay Attention To; Chapter 19 The Game of Loyalty; Chapter 20 What Really Matters in Branding; Chapter 21 The Pulse of an UnAwesome Industry; Chapter 22 Flying the Kite of Community; Chapter 23 Taking My Pulse; Chapter 24 Big Ass Chapter; Chapter 25 Direct versus Moral Offense; Chapter 26 Offensive Real Estate; Chapter 27 The Moral Offense; Chapter 28 The Politics of Engagement; Chapter 29 Insubordinate Customers Chapter 30 Outrage Outreach Chapter 31 The Impenetrable Brand; Chapter 32 Pivot; Chapter 33 Hiring at Rock Bottom; Chapter 34 From the Walkman to the iPod; Chapter 35 Why I Didn''t Invent Spanx; Chapter 36 What Happens When You Pivot and No One Notices?; Chapter 37 Netflix versus Blockbuster; Chapter 38 The Secret World of Book Publishing; Chapter 39 Crowdfunding; Chapter 40 Customer Reviews: The Good, the Bad, and the Future; The Good; The Bad; The Future; Chapter 41 Beware of Mountain Climbers Who Sell Equipment; Chapter 42 Social Media by the Dozen; Chapter 43 What Really Matters in Social Chapter 44 Who Polices the Police Presentations?Chapter 45 How Not to Apologize; Step 1: Social Media Fark Up; Step 2: Initial Half-Ass Apology; Step 3: The "Oh Crap, This Is Really Taking Off" Apology; Step 4: SHUT IT DOWN!!!! SHUT IT DOWN!!!!; Step 5: Blame Hackers/Virus/Research; Step 6: Become Known from Here on out as Pulling a Miller; Chapter 46 Lack of Tartar Sauce Tact; Chapter 47 Your Community Is an Allen Key; Chapter 48 Return the Brand High Five; Chapter 49 Stopping the Share; Flattening Out Word of Mouth; The Choice Not to Share; The Sharing Group Hula-Hoop; Mobile; The Bribe No Photos, Please Pin the Tail on the Brand; Chapter 50 The Value of a Read: AKA Sensational Headlines Are Evil; Chapter 51 Avoid the Cleanse: How to Keep Your Subscribers; Recognized, Relevance, Relationship; The Best Way to Get Your E-Mail Opened Is to Write Content Worthy of Being Opened; Chapter 52 Should You Trade in Trade Shows?; Chapter 53 What Really Matters in Speaking; Chapter 54 What Really Matters in Podcasting; Chapter 55 What Really Matters in Blogging; 1. No Return on Investment (ROI); 2. Industry Regulations; 3. No Time; 4. Business-to-Business (B2B) 5. I Don't Have Anything to Say |
| Record Nr. | UNINA-9910460430003321 |
|
Stratten Scott
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
UnSelling [[electronic resource] ] : The New Customer Experience
| UnSelling [[electronic resource] ] : The New Customer Experience |
| Autore | Stratten Scott |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (243 p.) |
| Disciplina | 658.109236 |
| Altri autori (Persone) | KramerAlison |
| Soggetto topico |
Customer relations
Customer services Selling |
| ISBN | 1-118-94301-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; TItle Page; Copyright; Contents; Chapter 1 UnSelling; Chapter 2 Joshie Is Branding; Chapter 3 Funnel Vision; Chapter 4 Remedies for Funnel Vision; Chapter 5 Pulse; Chapter 6 Air Canada versus WestJet; Chapter 7 External Pulse Factors and Trends; Chapter 8 Our Return Policy Is for You Not to Return; Chapter 9 Taking the Customer Pulse; Internal Customer Factors and AIM; Chapter 10 Are You in the Customer Tolerating Business?; Chapter 11 Internal Factors and AIM; Aspiration; Information; Motivation; Chapter 12 Aspiring to Be a Jedi; Chapter 13 Information; Chapter 14 Motivation
Chapter 15 Why Boston Will Have Fewer Check-Ins Chapter 16 Brand Flatline: It''s Not Me; It''s You.; Chapter 17 Avoid the Brand Attack; Chapter 18 The Three Types of Pulse We Need to Pay Attention To; Chapter 19 The Game of Loyalty; Chapter 20 What Really Matters in Branding; Chapter 21 The Pulse of an UnAwesome Industry; Chapter 22 Flying the Kite of Community; Chapter 23 Taking My Pulse; Chapter 24 Big Ass Chapter; Chapter 25 Direct versus Moral Offense; Chapter 26 Offensive Real Estate; Chapter 27 The Moral Offense; Chapter 28 The Politics of Engagement; Chapter 29 Insubordinate Customers Chapter 30 Outrage Outreach Chapter 31 The Impenetrable Brand; Chapter 32 Pivot; Chapter 33 Hiring at Rock Bottom; Chapter 34 From the Walkman to the iPod; Chapter 35 Why I Didn''t Invent Spanx; Chapter 36 What Happens When You Pivot and No One Notices?; Chapter 37 Netflix versus Blockbuster; Chapter 38 The Secret World of Book Publishing; Chapter 39 Crowdfunding; Chapter 40 Customer Reviews: The Good, the Bad, and the Future; The Good; The Bad; The Future; Chapter 41 Beware of Mountain Climbers Who Sell Equipment; Chapter 42 Social Media by the Dozen; Chapter 43 What Really Matters in Social Chapter 44 Who Polices the Police Presentations?Chapter 45 How Not to Apologize; Step 1: Social Media Fark Up; Step 2: Initial Half-Ass Apology; Step 3: The "Oh Crap, This Is Really Taking Off" Apology; Step 4: SHUT IT DOWN!!!! SHUT IT DOWN!!!!; Step 5: Blame Hackers/Virus/Research; Step 6: Become Known from Here on out as Pulling a Miller; Chapter 46 Lack of Tartar Sauce Tact; Chapter 47 Your Community Is an Allen Key; Chapter 48 Return the Brand High Five; Chapter 49 Stopping the Share; Flattening Out Word of Mouth; The Choice Not to Share; The Sharing Group Hula-Hoop; Mobile; The Bribe No Photos, Please Pin the Tail on the Brand; Chapter 50 The Value of a Read: AKA Sensational Headlines Are Evil; Chapter 51 Avoid the Cleanse: How to Keep Your Subscribers; Recognized, Relevance, Relationship; The Best Way to Get Your E-Mail Opened Is to Write Content Worthy of Being Opened; Chapter 52 Should You Trade in Trade Shows?; Chapter 53 What Really Matters in Speaking; Chapter 54 What Really Matters in Podcasting; Chapter 55 What Really Matters in Blogging; 1. No Return on Investment (ROI); 2. Industry Regulations; 3. No Time; 4. Business-to-Business (B2B) 5. I Don't Have Anything to Say |
| Record Nr. | UNINA-9910787058503321 |
|
Stratten Scott
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||