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Advertising at war [[electronic resource] ] : business, consumers, and government in the 1940s / / Inger L. Stole
Advertising at war [[electronic resource] ] : business, consumers, and government in the 1940s / / Inger L. Stole
Autore Stole Inger L
Pubbl/distr/stampa Urbana, : University of Illinois Press, c2012
Descrizione fisica 1 online resource (282 p.)
Disciplina 940.54/88973
Collana The history of communication
Soggetto topico Advertising - United States - History - 20th century
World War, 1939-1945 - United States - Propaganda
Corporations - Public relations - United States - History - 20th century
Soggetto genere / forma Electronic books.
ISBN 1-283-71261-X
0-252-09423-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.
Record Nr. UNINA-9910462178403321
Stole Inger L  
Urbana, : University of Illinois Press, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising at war [[electronic resource] ] : business, consumers, and government in the 1940s / / Inger L. Stole
Advertising at war [[electronic resource] ] : business, consumers, and government in the 1940s / / Inger L. Stole
Autore Stole Inger L
Pubbl/distr/stampa Urbana, : University of Illinois Press, c2012
Descrizione fisica 1 online resource (282 p.)
Disciplina 940.54/88973
Collana The history of communication
Soggetto topico Advertising - United States - History - 20th century
World War, 1939-1945 - United States - Propaganda
Corporations - Public relations - United States - History - 20th century
ISBN 1-283-71261-X
0-252-09423-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.
Record Nr. UNINA-9910786361503321
Stole Inger L  
Urbana, : University of Illinois Press, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising at war : business, consumers, and government in the 1940s / / Inger L. Stole
Advertising at war : business, consumers, and government in the 1940s / / Inger L. Stole
Autore Stole Inger L
Edizione [1st ed.]
Pubbl/distr/stampa Urbana, : University of Illinois Press, c2012
Descrizione fisica 1 online resource (282 p.)
Disciplina 940.54/88973
Collana The history of communication
Soggetto topico Advertising - United States - History - 20th century
World War, 1939-1945 - United States - Propaganda
Corporations - Public relations - United States - History - 20th century
ISBN 1-283-71261-X
0-252-09423-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.
Record Nr. UNINA-9910813008003321
Stole Inger L  
Urbana, : University of Illinois Press, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
Autore Stole Inger L
Pubbl/distr/stampa Urbana, Ill., : University of Illinois Press, c2006
Descrizione fisica 1 online resource (312 p.)
Disciplina 659.1/0973/09043
Collana History of communication
Soggetto topico Advertising - United States - History
Corporations - Public relations - United States
Soggetto genere / forma Electronic books.
ISBN 1-283-04409-9
9786613044099
0-252-09258-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
Record Nr. UNINA-9910464273103321
Stole Inger L  
Urbana, Ill., : University of Illinois Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
Advertising on trial [[electronic resource] ] : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
Autore Stole Inger L
Pubbl/distr/stampa Urbana, Ill., : University of Illinois Press, c2006
Descrizione fisica 1 online resource (312 p.)
Disciplina 659.1/0973/09043
Collana History of communication
Soggetto topico Advertising - United States - History
Corporations - Public relations - United States
ISBN 1-283-04409-9
9786613044099
0-252-09258-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
Record Nr. UNINA-9910788987603321
Stole Inger L  
Urbana, Ill., : University of Illinois Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising on trial : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
Advertising on trial : consumer activism and corporate public relations in the 1930s / / Inger L. Stole
Autore Stole Inger L
Edizione [1st ed.]
Pubbl/distr/stampa Urbana, Ill., : University of Illinois Press, c2006
Descrizione fisica 1 online resource (312 p.)
Disciplina 659.1/0973/09043
Collana History of communication
Soggetto topico Advertising - United States - History
Corporations - Public relations - United States
ISBN 1-283-04409-9
9786613044099
0-252-09258-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
Record Nr. UNINA-9910819284803321
Stole Inger L  
Urbana, Ill., : University of Illinois Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui