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Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice / / Drew Stevens
| Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice / / Drew Stevens |
| Autore | Stevens Drew |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Momentum Press, , [2016] |
| Descrizione fisica | 1 online resource (xiv, 76 pages) : illustrations |
| Disciplina | 362.10688 |
| Collana | Practice management collection |
| Soggetto topico |
Medical care - Marketing
Medical offices - Personnel management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-60650-940-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Marketing foundations: relationship -- 2. Creating value and differentiation -- 3. The importance of target marketing -- 4. Learning to articulate value with a proper message -- 5. Integrated marketing: conveying the message -- 6. Patient loyalty for referrals -- 7. Patient review sites and the benefits of reputation management -- 8. Websites and social media for doctors and staff -- 9. Using staff as marketing avatars -- 10. Thoughts on portals -- Index. |
| Record Nr. | UNINA-9910465663003321 |
Stevens Drew
|
||
| New York, NY : , : Momentum Press, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice / / Drew Stevens
| Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice / / Drew Stevens |
| Autore | Stevens Drew |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Momentum Press, , [2016] |
| Descrizione fisica | 1 online resource (xiv, 76 pages) : illustrations |
| Disciplina | 362.10688 |
| Collana | Practice management collection |
| Soggetto topico |
Medical care - Marketing
Medical offices - Personnel management |
| ISBN | 1-60650-940-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Marketing foundations: relationship -- 2. Creating value and differentiation -- 3. The importance of target marketing -- 4. Learning to articulate value with a proper message -- 5. Integrated marketing: conveying the message -- 6. Patient loyalty for referrals -- 7. Patient review sites and the benefits of reputation management -- 8. Websites and social media for doctors and staff -- 9. Using staff as marketing avatars -- 10. Thoughts on portals -- Index. |
| Record Nr. | UNINA-9910798776603321 |
|
Stevens Drew
|
||
| New York, NY : , : Momentum Press, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice / / Drew Stevens
| Little book of healthcare marketing : helping clinics and practitioners build brand and a thriving practice / / Drew Stevens |
| Autore | Stevens Drew |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Momentum Press, , [2016] |
| Descrizione fisica | 1 online resource (xiv, 76 pages) : illustrations |
| Disciplina | 362.10688 |
| Collana | Practice management collection |
| Soggetto topico |
Medical care - Marketing
Medical offices - Personnel management |
| ISBN | 1-60650-940-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Marketing foundations: relationship -- 2. Creating value and differentiation -- 3. The importance of target marketing -- 4. Learning to articulate value with a proper message -- 5. Integrated marketing: conveying the message -- 6. Patient loyalty for referrals -- 7. Patient review sites and the benefits of reputation management -- 8. Websites and social media for doctors and staff -- 9. Using staff as marketing avatars -- 10. Thoughts on portals -- Index. |
| Record Nr. | UNINA-9910813748303321 |
|
Stevens Drew
|
||
| New York, NY : , : Momentum Press, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Practice management for healthcare professionals / / Drew Stevens
| Practice management for healthcare professionals / / Drew Stevens |
| Autore | Stevens Drew |
| Pubbl/distr/stampa | New York : , : Momentum Press Engineering, , [2016] |
| Descrizione fisica | 1 online resource (ix, 186 pages) : illustrations |
| Disciplina | 610.68 |
| Collana | Practice management collection |
| Soggetto topico |
Medical offices - Management
Medicine - Practice |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-60650-698-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
1. Practical issues for practicing physicians -- 1.1 What is the best way to begin? -- 1.2 Is it that easy or am I missing something? -- 1.3 Fiscally friendly -- 1.4 The myths of the medical practice -- Reference --
2. Finding the best location -- 2.1 Following the path -- 2.2 Office design and layout -- 2.3 A quick review of commercial lease agreements -- 2.4 Summary -- 3. Credentialing and getting started -- 3.1 So where do I start? -- 3.2 Are there other applications where credentialing might be necessary? -- 3.3 What to watch for -- 3.4 Are there other ways to get paid? -- 4. Proper business planning -- 4.1 Practice acceleration business model -- 4.2 Practice success -- 4.3 Additional items -- 5. Marketing for doctors and staff -- 5.1 Fantasy and reality, where perception fits -- 5.2 Marketing mindset -- 5.3 Placing distinction in your marketing mindset -- 5.4 The seven laws for building relationships with a marketing mindset -- 5.5 Marketing acceleration, nine steps to a marketing mindset and pathways to patients -- 5.6 A quick word about websites and website conversion -- 5.7 A quick word about social media -- References -- 6. Developing the patient experience -- 6.1 People, process, and aesthetics -- 6.2 Tips for dealing with difficult patients -- 6.3 Responding successfully to specific patient expectations -- 6.4 Red flags that tell you things just aren't working -- 6.5 Practice -- 6.6 What gets measured gets repeated -- 6.7 Conclusion -- 6.8 Summary -- 7. Staff development -- 7.1 How to get staff motivated -- 7.2 It's all about commitment -- 7.3 Repetition might kill them and you -- 7.4 How to handle conflict and confrontation -- 7.5 Create a culture of concern -- 7.6 Create a strategy -- 7.7 Will they ever get motivated -- References -- 8. Human resources for doctor and staff -- 8.1 Planning your practice's staff -- 8.2 People make a difference -- 8.3 The benefits of an employee manual -- 8.4 Work rules and performance standards (standards of workplace behavior) -- 8.5 How to manage staff the right way -- 8.6 The starting line, the front desk -- 8.7 Remember to reward and recognize a job well done -- 8.8 A final word in human resources -- 9. Practice management technology -- 9.1 Practice management -- 9.2 Scheduling and patient management -- 9.3 Website -- 9.4 A quick word about the social media -- 9.5 Software that aids your reputation -- 9.6 What is reputation management? -- 9.7 Is reputation management worth it? -- 9.8 How do I begin? -- 10. Trends in physician practice management -- 10.1 Burnout -- 10.2 Independence versus employment -- 10.3 Insurance and dictatorship -- 10.4 iPatient -- 10.5 Staff retention -- 10.6 Risk management -- 10.7 Records -- 10.8 Confidentiality -- 10.9 Office management -- 10.10 Technology -- 10.11 Government -- References -- Week 4, finances -- Index. |
| Record Nr. | UNINA-9910460533903321 |
|
Stevens Drew
|
||
| New York : , : Momentum Press Engineering, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Practice management for healthcare professionals / / Drew Stevens
| Practice management for healthcare professionals / / Drew Stevens |
| Autore | Stevens Drew |
| Pubbl/distr/stampa | New York : , : Momentum Press Engineering, , [2016] |
| Descrizione fisica | 1 online resource (ix, 186 pages) : illustrations |
| Disciplina | 610.68 |
| Collana | Practice management collection |
| Soggetto topico |
Medical offices - Management
Medicine - Practice |
| ISBN | 1-60650-698-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
1. Practical issues for practicing physicians -- 1.1 What is the best way to begin? -- 1.2 Is it that easy or am I missing something? -- 1.3 Fiscally friendly -- 1.4 The myths of the medical practice -- Reference --
2. Finding the best location -- 2.1 Following the path -- 2.2 Office design and layout -- 2.3 A quick review of commercial lease agreements -- 2.4 Summary -- 3. Credentialing and getting started -- 3.1 So where do I start? -- 3.2 Are there other applications where credentialing might be necessary? -- 3.3 What to watch for -- 3.4 Are there other ways to get paid? -- 4. Proper business planning -- 4.1 Practice acceleration business model -- 4.2 Practice success -- 4.3 Additional items -- 5. Marketing for doctors and staff -- 5.1 Fantasy and reality, where perception fits -- 5.2 Marketing mindset -- 5.3 Placing distinction in your marketing mindset -- 5.4 The seven laws for building relationships with a marketing mindset -- 5.5 Marketing acceleration, nine steps to a marketing mindset and pathways to patients -- 5.6 A quick word about websites and website conversion -- 5.7 A quick word about social media -- References -- 6. Developing the patient experience -- 6.1 People, process, and aesthetics -- 6.2 Tips for dealing with difficult patients -- 6.3 Responding successfully to specific patient expectations -- 6.4 Red flags that tell you things just aren't working -- 6.5 Practice -- 6.6 What gets measured gets repeated -- 6.7 Conclusion -- 6.8 Summary -- 7. Staff development -- 7.1 How to get staff motivated -- 7.2 It's all about commitment -- 7.3 Repetition might kill them and you -- 7.4 How to handle conflict and confrontation -- 7.5 Create a culture of concern -- 7.6 Create a strategy -- 7.7 Will they ever get motivated -- References -- 8. Human resources for doctor and staff -- 8.1 Planning your practice's staff -- 8.2 People make a difference -- 8.3 The benefits of an employee manual -- 8.4 Work rules and performance standards (standards of workplace behavior) -- 8.5 How to manage staff the right way -- 8.6 The starting line, the front desk -- 8.7 Remember to reward and recognize a job well done -- 8.8 A final word in human resources -- 9. Practice management technology -- 9.1 Practice management -- 9.2 Scheduling and patient management -- 9.3 Website -- 9.4 A quick word about the social media -- 9.5 Software that aids your reputation -- 9.6 What is reputation management? -- 9.7 Is reputation management worth it? -- 9.8 How do I begin? -- 10. Trends in physician practice management -- 10.1 Burnout -- 10.2 Independence versus employment -- 10.3 Insurance and dictatorship -- 10.4 iPatient -- 10.5 Staff retention -- 10.6 Risk management -- 10.7 Records -- 10.8 Confidentiality -- 10.9 Office management -- 10.10 Technology -- 10.11 Government -- References -- Week 4, finances -- Index. |
| Record Nr. | UNINA-9910797807403321 |
|
Stevens Drew
|
||
| New York : , : Momentum Press Engineering, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Practice management for healthcare professionals / / Drew Stevens
| Practice management for healthcare professionals / / Drew Stevens |
| Autore | Stevens Drew |
| Pubbl/distr/stampa | New York : , : Momentum Press Engineering, , [2016] |
| Descrizione fisica | 1 online resource (ix, 186 pages) : illustrations |
| Disciplina | 610.68 |
| Collana | Practice management collection |
| Soggetto topico |
Medical offices - Management
Medicine - Practice |
| ISBN | 1-60650-698-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
1. Practical issues for practicing physicians -- 1.1 What is the best way to begin? -- 1.2 Is it that easy or am I missing something? -- 1.3 Fiscally friendly -- 1.4 The myths of the medical practice -- Reference --
2. Finding the best location -- 2.1 Following the path -- 2.2 Office design and layout -- 2.3 A quick review of commercial lease agreements -- 2.4 Summary -- 3. Credentialing and getting started -- 3.1 So where do I start? -- 3.2 Are there other applications where credentialing might be necessary? -- 3.3 What to watch for -- 3.4 Are there other ways to get paid? -- 4. Proper business planning -- 4.1 Practice acceleration business model -- 4.2 Practice success -- 4.3 Additional items -- 5. Marketing for doctors and staff -- 5.1 Fantasy and reality, where perception fits -- 5.2 Marketing mindset -- 5.3 Placing distinction in your marketing mindset -- 5.4 The seven laws for building relationships with a marketing mindset -- 5.5 Marketing acceleration, nine steps to a marketing mindset and pathways to patients -- 5.6 A quick word about websites and website conversion -- 5.7 A quick word about social media -- References -- 6. Developing the patient experience -- 6.1 People, process, and aesthetics -- 6.2 Tips for dealing with difficult patients -- 6.3 Responding successfully to specific patient expectations -- 6.4 Red flags that tell you things just aren't working -- 6.5 Practice -- 6.6 What gets measured gets repeated -- 6.7 Conclusion -- 6.8 Summary -- 7. Staff development -- 7.1 How to get staff motivated -- 7.2 It's all about commitment -- 7.3 Repetition might kill them and you -- 7.4 How to handle conflict and confrontation -- 7.5 Create a culture of concern -- 7.6 Create a strategy -- 7.7 Will they ever get motivated -- References -- 8. Human resources for doctor and staff -- 8.1 Planning your practice's staff -- 8.2 People make a difference -- 8.3 The benefits of an employee manual -- 8.4 Work rules and performance standards (standards of workplace behavior) -- 8.5 How to manage staff the right way -- 8.6 The starting line, the front desk -- 8.7 Remember to reward and recognize a job well done -- 8.8 A final word in human resources -- 9. Practice management technology -- 9.1 Practice management -- 9.2 Scheduling and patient management -- 9.3 Website -- 9.4 A quick word about the social media -- 9.5 Software that aids your reputation -- 9.6 What is reputation management? -- 9.7 Is reputation management worth it? -- 9.8 How do I begin? -- 10. Trends in physician practice management -- 10.1 Burnout -- 10.2 Independence versus employment -- 10.3 Insurance and dictatorship -- 10.4 iPatient -- 10.5 Staff retention -- 10.6 Risk management -- 10.7 Records -- 10.8 Confidentiality -- 10.9 Office management -- 10.10 Technology -- 10.11 Government -- References -- Week 4, finances -- Index. |
| Record Nr. | UNINA-9910812822603321 |
|
Stevens Drew
|
||
| New York : , : Momentum Press Engineering, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Selling, the new norm : dynamic new methods for a competitive and changing world / / Drew Stevens
| Selling, the new norm : dynamic new methods for a competitive and changing world / / Drew Stevens |
| Autore | Stevens Drew |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (170 pages) |
| Disciplina | 658.85 |
| Collana | Selling and sales force management collection |
| Soggetto topico |
Selling
Sales management |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
creating a sales training program
decision makers developing a sales training program enterprise selling sales management activities sales management analysis and decision making sales management basics sales management best practices sales management building customer relationships and partnerships sales management business plan sales negotiation sales process sales training books sales training ideas sales training programs sales training techniques start a sales training business |
| ISBN | 1-60649-981-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Inescapable change, why it is required? -- 2. The cancellation of old practices -- 3. New methods for selling -- 4. Creating a customer experience -- 5. Networking skills, keys to pipeline success -- 6. The holy grail of referrals -- 7. Wow it's noisy, how to get heard in a rock concert -- 8. Becoming a buyer peer -- 9. Sales tools for today's seller -- Book summary and action steps -- Templates for selling professionals -- Index. |
| Record Nr. | UNINA-9910465349003321 |
|
Stevens Drew
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Selling, the new norm : dynamic new methods for a competitive and changing world / / Drew Stevens
| Selling, the new norm : dynamic new methods for a competitive and changing world / / Drew Stevens |
| Autore | Stevens Drew |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (170 pages) |
| Disciplina | 658.85 |
| Collana | Selling and sales force management collection |
| Soggetto topico |
Selling
Sales management |
| Soggetto non controllato |
creating a sales training program
decision makers developing a sales training program enterprise selling sales management activities sales management analysis and decision making sales management basics sales management best practices sales management building customer relationships and partnerships sales management business plan sales negotiation sales process sales training books sales training ideas sales training programs sales training techniques start a sales training business |
| ISBN | 1-60649-981-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Inescapable change, why it is required? -- 2. The cancellation of old practices -- 3. New methods for selling -- 4. Creating a customer experience -- 5. Networking skills, keys to pipeline success -- 6. The holy grail of referrals -- 7. Wow it's noisy, how to get heard in a rock concert -- 8. Becoming a buyer peer -- 9. Sales tools for today's seller -- Book summary and action steps -- Templates for selling professionals -- Index. |
| Record Nr. | UNINA-9910798112203321 |
|
Stevens Drew
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Selling, the new norm : dynamic new methods for a competitive and changing world / / Drew Stevens
| Selling, the new norm : dynamic new methods for a competitive and changing world / / Drew Stevens |
| Autore | Stevens Drew |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (170 pages) |
| Disciplina | 658.85 |
| Collana | Selling and sales force management collection |
| Soggetto topico |
Selling
Sales management |
| Soggetto non controllato |
creating a sales training program
decision makers developing a sales training program enterprise selling sales management activities sales management analysis and decision making sales management basics sales management best practices sales management building customer relationships and partnerships sales management business plan sales negotiation sales process sales training books sales training ideas sales training programs sales training techniques start a sales training business |
| ISBN | 1-60649-981-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Inescapable change, why it is required? -- 2. The cancellation of old practices -- 3. New methods for selling -- 4. Creating a customer experience -- 5. Networking skills, keys to pipeline success -- 6. The holy grail of referrals -- 7. Wow it's noisy, how to get heard in a rock concert -- 8. Becoming a buyer peer -- 9. Sales tools for today's seller -- Book summary and action steps -- Templates for selling professionals -- Index. |
| Record Nr. | UNINA-9910815090303321 |
|
Stevens Drew
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||