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Greentailing and other revolutions in retail [[electronic resource] ] : hot ideas that are grabbing customer's attention and raising profits / / Neil Z. Stern, Willard N. Ander
| Greentailing and other revolutions in retail [[electronic resource] ] : hot ideas that are grabbing customer's attention and raising profits / / Neil Z. Stern, Willard N. Ander |
| Autore | Stern Neil Z |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina |
658.8/7
658.87 |
| Altri autori (Persone) | AnderWillard N |
| Soggetto topico | Retail trade - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-44506-8
1-119-19739-2 1-281-78807-4 9786611788070 0-470-39293-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits; Contents; Preface; Introduction: What's Going to Revolutionize Retailing in the Future?; Chapter 1: Inflection Points in Retailing; Chapter 2: Trends Are Inter-connected; Chapter 3: Greentailing 2.0-The Second Generation of Green; Chapter 4: The Consumer's View on Green; Chapter 5: Greentailing in Action-Case Studies; Chapter 6: Putting Green Practices into Action; Chapter 7: The Hot Five-Other Revolutionary Themes in Retail
Chapter 8: Demographic Shifts Provide Retail OpportunitiesChapter 9: Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits beyond Price; Chapter 10: Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Nonstore Retailing; Chapter 11: Selling Services, Not Just Products; Chapter 12: Brands Going Retail-The Battle for Control of the Customer; Chapter 13: 12 Rules of Successful Retail Innovation; Chapter 14: Looking Back and Looking Forward; Notes; Index |
| Record Nr. | UNINA-9910143984203321 |
Stern Neil Z
|
||
| Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Greentailing and other revolutions in retail [[electronic resource] ] : hot ideas that are grabbing customer's attention and raising profits / / Neil Z. Stern, Willard N. Ander
| Greentailing and other revolutions in retail [[electronic resource] ] : hot ideas that are grabbing customer's attention and raising profits / / Neil Z. Stern, Willard N. Ander |
| Autore | Stern Neil Z |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina |
658.8/7
658.87 |
| Altri autori (Persone) | AnderWillard N |
| Soggetto topico | Retail trade - Management |
| ISBN |
0-470-44506-8
1-119-19739-2 1-281-78807-4 9786611788070 0-470-39293-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits; Contents; Preface; Introduction: What's Going to Revolutionize Retailing in the Future?; Chapter 1: Inflection Points in Retailing; Chapter 2: Trends Are Inter-connected; Chapter 3: Greentailing 2.0-The Second Generation of Green; Chapter 4: The Consumer's View on Green; Chapter 5: Greentailing in Action-Case Studies; Chapter 6: Putting Green Practices into Action; Chapter 7: The Hot Five-Other Revolutionary Themes in Retail
Chapter 8: Demographic Shifts Provide Retail OpportunitiesChapter 9: Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits beyond Price; Chapter 10: Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Nonstore Retailing; Chapter 11: Selling Services, Not Just Products; Chapter 12: Brands Going Retail-The Battle for Control of the Customer; Chapter 13: 12 Rules of Successful Retail Innovation; Chapter 14: Looking Back and Looking Forward; Notes; Index |
| Record Nr. | UNINA-9910830748803321 |
|
Stern Neil Z
|
||
| Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Greentailing and other revolutions in retail [[electronic resource] ] : hot ideas that are grabbing customer's attention and raising profits / / Neil Z. Stern, Willard N. Ander
| Greentailing and other revolutions in retail [[electronic resource] ] : hot ideas that are grabbing customer's attention and raising profits / / Neil Z. Stern, Willard N. Ander |
| Autore | Stern Neil Z |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina |
658.8/7
658.87 |
| Altri autori (Persone) | AnderWillard N |
| Soggetto topico | Retail trade - Management |
| ISBN |
0-470-44506-8
1-119-19739-2 1-281-78807-4 9786611788070 0-470-39293-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits; Contents; Preface; Introduction: What's Going to Revolutionize Retailing in the Future?; Chapter 1: Inflection Points in Retailing; Chapter 2: Trends Are Inter-connected; Chapter 3: Greentailing 2.0-The Second Generation of Green; Chapter 4: The Consumer's View on Green; Chapter 5: Greentailing in Action-Case Studies; Chapter 6: Putting Green Practices into Action; Chapter 7: The Hot Five-Other Revolutionary Themes in Retail
Chapter 8: Demographic Shifts Provide Retail OpportunitiesChapter 9: Moving Up the Ladder-Growth of Experiential Retailing-How to Drive Sales and Profits beyond Price; Chapter 10: Getting Outside the Box-New Ways to Reach the Consumer-The Growth of Nonstore Retailing; Chapter 11: Selling Services, Not Just Products; Chapter 12: Brands Going Retail-The Battle for Control of the Customer; Chapter 13: 12 Rules of Successful Retail Innovation; Chapter 14: Looking Back and Looking Forward; Notes; Index |
| Record Nr. | UNINA-9911019787303321 |
|
Stern Neil Z
|
||
| Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||