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Anime's media mix [[electronic resource] ] : franchising toys and characters in Japan / / Marc Steinberg
| Anime's media mix [[electronic resource] ] : franchising toys and characters in Japan / / Marc Steinberg |
| Autore | Steinberg Marc <1977-> |
| Pubbl/distr/stampa | Minneapolis, : University of Minnesota Press, 2012 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 381/.45791453 |
| Soggetto topico |
Character merchandising - Japan
Character toys - Japan Cartoon characters - Japan Comic strip characters - Japan Animated television programs - Japan - History and criticism Animated films - Japan - History and criticism Comic books, strips, etc - Japan - History and criticism |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4529-4752-X
0-8166-8023-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. |
| Record Nr. | UNINA-9910461201703321 |
Steinberg Marc <1977->
|
||
| Minneapolis, : University of Minnesota Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Anime's media mix : franchising toys and characters in Japan / / Marc Steinberg
| Anime's media mix : franchising toys and characters in Japan / / Marc Steinberg |
| Autore | Steinberg Marc <1977-> |
| Pubbl/distr/stampa | Minneapolis, : University of Minnesota Press, 2012 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 381/.45791453 |
| Soggetto topico |
Character merchandising - Japan
Character toys - Japan Cartoon characters - Japan Comic strip characters - Japan Animated television programs - Japan - History and criticism Animated films - Japan - History and criticism Comic books, strips, etc - Japan - History and criticism |
| ISBN |
9780816680238
9781299943421 9781452947525 1-4529-4752-X 0-8166-8023-X 9780816675494 9780816675500 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. |
| Record Nr. | UNINA-9910790115403321 |
|
Steinberg Marc <1977->
|
||
| Minneapolis, : University of Minnesota Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Anime's media mix : franchising toys and characters in Japan / / Marc Steinberg
| Anime's media mix : franchising toys and characters in Japan / / Marc Steinberg |
| Autore | Steinberg Marc <1977-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Minneapolis, : University of Minnesota Press, 2012 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina | 381/.45791453 |
| Soggetto topico |
Character merchandising - Japan
Character toys - Japan Cartoon characters - Japan Comic strip characters - Japan Animated television programs - Japan - History and criticism Animated films - Japan - History and criticism Comic books, strips, etc - Japan - History and criticism |
| ISBN |
9780816680238
9781299943421 9781452947525 1-4529-4752-X 0-8166-8023-X 9780816675494 9780816675500 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption. |
| Record Nr. | UNINA-9910819582703321 |
|
Steinberg Marc <1977->
|
||
| Minneapolis, : University of Minnesota Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||