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Brand Fans : Lessons from the World's Greatest Sporting Brands / / by Aaron C.T. Smith, Constantino Stavros, Kate Westberg
| Brand Fans : Lessons from the World's Greatest Sporting Brands / / by Aaron C.T. Smith, Constantino Stavros, Kate Westberg |
| Autore | Smith Aaron C.T |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 249 p.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations—Management
Market research Sports—Economic aspects Customer Relationship Management Market Research/Competitive Intelligence Sports Economics |
| ISBN | 3-319-48854-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction – Crowdsourcing Brand Equity -- Chapter 2 Pitch Partners– Customers as Players and Collaborators -- Chapter 3 Unlimited Users: The Rise of Consumer-Generated Content -- Chapter 4 Connected Communities– Icons and Tribalism -- Chapter 5 Passionate Partisans– Lifelong Loyalty -- Chapter 6 Dynamic Data– Branding the Digital Drive -- Chapter 7 Enhanced Experiences – Enlisting the Fanatic -- Chapter 8 Conclusion– Future Brand Fans. |
| Record Nr. | UNINA-9910163010803321 |
Smith Aaron C.T
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Sports, business and management : an international football and its shifting global powerbase / / guest editor, Paul Widdop, Daniel Parnell, Constantino Stavros
| Sports, business and management : an international football and its shifting global powerbase / / guest editor, Paul Widdop, Daniel Parnell, Constantino Stavros |
| Autore | Widdop Paul |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (115 pages) |
| Disciplina | 796.33 |
| Soggetto topico | Football - History |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83867-650-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511413103321 |
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Widdop Paul
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| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sports, business and management : an international football and its shifting global powerbase / / guest editor, Paul Widdop, Daniel Parnell, Constantino Stavros
| Sports, business and management : an international football and its shifting global powerbase / / guest editor, Paul Widdop, Daniel Parnell, Constantino Stavros |
| Autore | Widdop Paul |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (115 pages) |
| Disciplina | 796.33 |
| Soggetto topico | Football - History |
| ISBN | 1-83867-650-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793621903321 |
|
Widdop Paul
|
||
| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sports, business and management : an international football and its shifting global powerbase / / guest editor, Paul Widdop, Daniel Parnell, Constantino Stavros
| Sports, business and management : an international football and its shifting global powerbase / / guest editor, Paul Widdop, Daniel Parnell, Constantino Stavros |
| Autore | Widdop Paul |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (115 pages) |
| Disciplina | 796.33 |
| Soggetto topico | Football - History |
| ISBN | 1-83867-650-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910816105903321 |
|
Widdop Paul
|
||
| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||