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Food tourism : a practical marketing guide / / John Stanley and Linda Stanley
| Food tourism : a practical marketing guide / / John Stanley and Linda Stanley |
| Autore | Stanley John <1948-> |
| Pubbl/distr/stampa | Wallingford, Oxfordshire, England ; ; Boston, Massachusetts : , : CABI, , [2015] |
| Descrizione fisica | 1 online resource (xviii, 241 pages) : illustrations |
| Disciplina | 641.013 |
| Soggetto topico |
Food tourism
Food tourism - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78064-504-X
1-78924-400-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910480861503321 |
Stanley John <1948->
|
||
| Wallingford, Oxfordshire, England ; ; Boston, Massachusetts : , : CABI, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Food tourism : a practical marketing guide / / John Stanley and Linda Stanley
| Food tourism : a practical marketing guide / / John Stanley and Linda Stanley |
| Autore | Stanley John <1948-> |
| Pubbl/distr/stampa | Oxfordshire, England ; ; Boston, Massachusetts : , : CABI, , 2015 |
| Descrizione fisica | 1 online resource (259 p.) |
| Disciplina |
338.47641
641.01/3 641.013 |
| Soggetto topico |
Food tourism
Food tourism - Marketing |
| ISBN | 1-78064-503-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Food Tourism: A Practical Marketing Guide; Copyright; Contents; About the Authors; Contributors; Foreword; Preface; I: Food Tourism and the Tourist; 1: Introduction; What is Food Tourism?; Consumer Awareness of Food Tourism; Key Drivers of Culinary Tourism - A Consumer Perspective; Increased awareness in improved nutrition; An increasingly urbanized society; Ageing population; Dining out has increased in popularity; Farms as a fun family destination; The Internet; Key Drivers for Food Tourism - A Farmer Perspective; A brief history of the farm retail era; Food miles; Food Tourism Development
Medical tourismRural tourism; Is it 'slow food' or 'food tourism'?; The key for producers is adding value; Adding value to food tourism; Food Tourism Challenges; Perception is Truth; Should a Business be in Food Tourism?; Should the Public be Allowed on Your Farm?; Developing a Culinary Tourism Strategy and Action Plan; References; Websites; 2: The Changing Tourist; Introduction; Understanding Today's Consumer; What is Local?; What are Food Tourists Doing?; Engage with Children - They Are Your Future; Make the business child-friendly; Is the business engaged with a local school as a partner? Develop a Kids Growing MagazineAllergies; Getting To and Around a Region and its Culinary Facilities; Car visitors; Coach tours; Culinary walks; Touring by bicycle; References; Websites; II: Farm Produce and Agritourism; 3: On-Farm Marketing and Activities; Introduction; Farm Gate Sales/Roadside Stands; Pick Your Own/U Pick; Consumers have changed; Entry to the farm; What to grow for PYO; Get the structure right; Marketing online; Farm Shops or Farm Markets; Do your SWOT analysis; Developing a farm shop; Grow the Unusual What is an heirloom fruit or vegetable and how does it fit into food tourism?The tourism opportunity; Rare Breeds; Rare breed associations; Fish Farms; The Farm as a Classroom; Cooking or Culinary Schools on the Farm; Long Table Dining on the Farm; Vineyards; Bakeries; Butchers; Farm Delis; Cheese; The Labour Challenge - it Could be WWOOFers; References; Websites; 4: Off-Farm Marketing and Retailing; Introduction; Pop Up Everywhere and Anywhere; Box Schemes; Consumer Cooperatives; Farmers' Markets/Farm Markets; King Cullen; Farmers' market objectives; Create the experience Who shops at farmers' markets?Setting up a farm stall at the market; Team effort; What makes a successful farmers' market?; Market stall skills; The threat to farmers' markets; Night Markets; General Food Markets; Christmas Markets; The best Christmas markets in Germany; Community Gardens; Open Kitchen Gardens; Victorian Walled Gardens and Potagers; Urban Orchards/Community Orchards; Foraging; London's hunter-gatherers; New York's hunter-gatherers; Sydney's hunter-gatherers; Providores/Specialist Food Retailers; References; Websites; 5: Agri-Entertainment or Agri-Tourism; Introduction Promotion by farmers in the USA |
| Record Nr. | UNINA-9910627286203321 |
|
Stanley John <1948->
|
||
| Oxfordshire, England ; ; Boston, Massachusetts : , : CABI, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Food tourism : a practical marketing guide / / John Stanley and Linda Stanley
| Food tourism : a practical marketing guide / / John Stanley and Linda Stanley |
| Autore | Stanley John <1948-> |
| Pubbl/distr/stampa | Wallingford, Oxfordshire, England ; ; Boston, Massachusetts : , : CABI, , [2015] |
| Descrizione fisica | 1 online resource (xviii, 241 pages) : illustrations |
| Disciplina | 641.013 |
| Soggetto topico |
Food tourism
Food tourism - Marketing |
| ISBN |
1-78064-504-X
1-78924-400-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795372303321 |
|
Stanley John <1948->
|
||
| Wallingford, Oxfordshire, England ; ; Boston, Massachusetts : , : CABI, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Food tourism : a practical marketing guide / / John Stanley and Linda Stanley
| Food tourism : a practical marketing guide / / John Stanley and Linda Stanley |
| Autore | Stanley John <1948-> |
| Pubbl/distr/stampa | Wallingford, Oxfordshire, England ; ; Boston, Massachusetts : , : CABI, , [2015] |
| Descrizione fisica | 1 online resource (xviii, 241 pages) : illustrations |
| Disciplina | 641.013 |
| Soggetto topico |
Food tourism
Food tourism - Marketing |
| ISBN |
1-78064-504-X
1-78924-400-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910813316903321 |
|
Stanley John <1948->
|
||
| Wallingford, Oxfordshire, England ; ; Boston, Massachusetts : , : CABI, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||