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The global public relations handbook : theory, research, and practice / / edited by Krishnamurthy Sriramesh, Dejan Vercic
| The global public relations handbook : theory, research, and practice / / edited by Krishnamurthy Sriramesh, Dejan Vercic |
| Autore | Sriramesh Krishnamurthy |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | New York, New York ; ; London : , : Routledge, , [2020] |
| Descrizione fisica | 1 online resource (367 pages) |
| Disciplina | 659.2 |
| Soggetto topico | Public relations |
| ISBN |
1-351-70040-5
1-351-70041-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793954503321 |
Sriramesh Krishnamurthy
|
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| New York, New York ; ; London : , : Routledge, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The global public relations handbook : theory, research, and practice / / edited by Krishnamurthy Sriramesh, Dejan Vercic
| The global public relations handbook : theory, research, and practice / / edited by Krishnamurthy Sriramesh, Dejan Vercic |
| Autore | Sriramesh Krishnamurthy |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | New York, New York ; ; London : , : Routledge, , [2020] |
| Descrizione fisica | 1 online resource (367 pages) |
| Disciplina | 659.2 |
| Soggetto topico | Public relations |
| ISBN |
1-351-70040-5
1-351-70041-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910806968803321 |
|
Sriramesh Krishnamurthy
|
||
| New York, New York ; ; London : , : Routledge, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations and communication management : current trends and emerging topics / / edited by Krishnamurthy Sriramesh, Ansgar Zerfass, and Jeong-Nam Kim
| Public relations and communication management : current trends and emerging topics / / edited by Krishnamurthy Sriramesh, Ansgar Zerfass, and Jeong-Nam Kim |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (431 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
KimJeong-Nam
SrirameshKrishnamurthy ZerfassAnsgar <1965-> |
| Soggetto topico | Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-15926-6
0-203-07925-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Public Relations and Communication Management; Title page; Copyright Page; Table of Contents; List of Figures; List of Tables; About the Editors; Notes on Contributors; Notes on the Grunigs; Introduction; 1 Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function; 2 Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be?; 3 The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study
4 Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership5 Symmetry, Social Media, and the Enduring Imperative of Two-Way Communication; 6 Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations; 7 Conceptualizing Publics and Constructing Public Relations Theory: The Situational Theory of Problem Solving and Its New Research; 8 Measuring the Edifice: Public Relations Measurement and Evaluation Practices Over the Course of 40 Years 9 Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations10 Power and Influence in Public Relations; 11 A Philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory; 12 Globalization, Public Relations, and Activism for Social Change: A Culture-Centered Approach; 13 The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes; 14 Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model 15 Organizational Contexts and Strategic Impacts: On Power and Mediation16 Institutionalization, Organizations, and Public Relations: A Dual Process; 17 Strategic Communication: Pillars and Perspectives of an Alternative Paradigm; 18 The Pretoria School of Thought: From Strategy to Governance and Sustainability; 19 The Grunig Legacy to Academic Studies and Professional Practice in Latin America; 20 The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership; 21 The Influence of Excellence: A Citation Analysis of the Excellence Study in PR Scholarship, 1992-2011 Author IndexSubject Index |
| Record Nr. | UNINA-9910465659403321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations and communication management : current trends and emerging topics / / edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim
| Public relations and communication management : current trends and emerging topics / / edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim |
| Pubbl/distr/stampa | New York : , : Routledge, Taylor & Francis Group, , 2013 |
| Descrizione fisica | 1 online resource (xxxix, 389 pages) : illustrations, maps |
| Disciplina | 659.2 |
| Collana | Gale eBooks |
| Soggetto topico | Public relations |
| ISBN |
1-136-15925-8
1-136-15926-6 0-203-07925-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Public Relations and Communication Management; Title page; Copyright Page; Table of Contents; List of Figures; List of Tables; About the Editors; Notes on Contributors; Notes on the Grunigs; Introduction; 1 Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function; 2 Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be?; 3 The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study
4 Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership5 Symmetry, Social Media, and the Enduring Imperative of Two-Way Communication; 6 Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations; 7 Conceptualizing Publics and Constructing Public Relations Theory: The Situational Theory of Problem Solving and Its New Research; 8 Measuring the Edifice: Public Relations Measurement and Evaluation Practices Over the Course of 40 Years 9 Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations10 Power and Influence in Public Relations; 11 A Philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory; 12 Globalization, Public Relations, and Activism for Social Change: A Culture-Centered Approach; 13 The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes; 14 Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model 15 Organizational Contexts and Strategic Impacts: On Power and Mediation16 Institutionalization, Organizations, and Public Relations: A Dual Process; 17 Strategic Communication: Pillars and Perspectives of an Alternative Paradigm; 18 The Pretoria School of Thought: From Strategy to Governance and Sustainability; 19 The Grunig Legacy to Academic Studies and Professional Practice in Latin America; 20 The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership; 21 The Influence of Excellence: A Citation Analysis of the Excellence Study in PR Scholarship, 1992-2011 Author IndexSubject Index |
| Record Nr. | UNINA-9910792019803321 |
| New York : , : Routledge, Taylor & Francis Group, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations and communication management : current trends and emerging topics / / edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim
| Public relations and communication management : current trends and emerging topics / / edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim |
| Pubbl/distr/stampa | New York : , : Routledge, Taylor & Francis Group, , 2013 |
| Descrizione fisica | 1 online resource (xxxix, 389 pages) : illustrations, maps |
| Disciplina | 659.2 |
| Collana | Gale eBooks |
| Soggetto topico | Public relations |
| ISBN |
1-136-15925-8
1-136-15926-6 0-203-07925-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Public Relations and Communication Management; Title page; Copyright Page; Table of Contents; List of Figures; List of Tables; About the Editors; Notes on Contributors; Notes on the Grunigs; Introduction; 1 Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function; 2 Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be?; 3 The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study
4 Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organizational Leadership5 Symmetry, Social Media, and the Enduring Imperative of Two-Way Communication; 6 Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations; 7 Conceptualizing Publics and Constructing Public Relations Theory: The Situational Theory of Problem Solving and Its New Research; 8 Measuring the Edifice: Public Relations Measurement and Evaluation Practices Over the Course of 40 Years 9 Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations10 Power and Influence in Public Relations; 11 A Philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory; 12 Globalization, Public Relations, and Activism for Social Change: A Culture-Centered Approach; 13 The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes; 14 Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model 15 Organizational Contexts and Strategic Impacts: On Power and Mediation16 Institutionalization, Organizations, and Public Relations: A Dual Process; 17 Strategic Communication: Pillars and Perspectives of an Alternative Paradigm; 18 The Pretoria School of Thought: From Strategy to Governance and Sustainability; 19 The Grunig Legacy to Academic Studies and Professional Practice in Latin America; 20 The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership; 21 The Influence of Excellence: A Citation Analysis of the Excellence Study in PR Scholarship, 1992-2011 Author IndexSubject Index |
| Record Nr. | UNINA-9910821326203321 |
| New York : , : Routledge, Taylor & Francis Group, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||