Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Business research methods : an applied orientation / / S. Sreejesh, Sanjay Mohapatra, M. R. Anusree
| Business research methods : an applied orientation / / S. Sreejesh, Sanjay Mohapatra, M. R. Anusree |
| Autore | Sreejesh S |
| Pubbl/distr/stampa | Heidelberg ; ; New York, : Springer, c2014 |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina |
330
330.015195 650 658 |
| Altri autori (Persone) |
MohapatraSanjay
AnusreeM. R |
| Soggetto topico |
Business - Research
Research |
| ISBN | 3-319-00539-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionnaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports. |
| Record Nr. | UNINA-9910298559703321 |
Sreejesh S
|
||
| Heidelberg ; ; New York, : Springer, c2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR) / / by S. Sreejesh, Sanjay Mohapatra
| Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR) / / by S. Sreejesh, Sanjay Mohapatra |
| Autore | Sreejesh S |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (182 p.) |
| Disciplina | 658.3 |
| Soggetto topico |
Market research
Personnel management Marketing Market Research/Competitive Intelligence Human Resource Management |
| ISBN | 3-319-02687-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Literature Review -- Theoretical Development and Hypotheses -- Research Methodology -- Analysis and Results -- Discussion, Implications and Conclusions. |
| Record Nr. | UNINA-9910298161703321 |
|
Sreejesh S
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||