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Critical thinking for marketers : learn how to think, not what to think . Volume II / / David Dwight, Terry Grapentine, and David Soorholtz
| Critical thinking for marketers : learn how to think, not what to think . Volume II / / David Dwight, Terry Grapentine, and David Soorholtz |
| Autore | Dwight David |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (82 pages) |
| Disciplina | 153.42 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Critical thinking
Marketing |
| Soggetto non controllato |
behavioral economics
causation cognitive biases cognitive science concept correlation critical thinking epistemology logic marketing marketing laws science |
| ISBN | 1-63157-671-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section I. Think better -- 1. Introduction -- 2. Marketing as a science -- 3. Correlation and causation -- 4. What is a concept? -- 5. David Hume -- 6. The double jeopardy law -- 7. Behavioral economics -- 8. The five whys -- Section II. Cognitive biases and their importance -- 9. Introduction -- 10. What they are and why they're important -- 11. Science: a tool for reducing the systematic errors caused by cognitive biases -- 12. What makes science special -- 13. Confirmation bias and the evolution of reason -- 14. Epistemic humility -- Section III. Conclusions -- 15. Summary -- 16. Additional readings -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910155152803321 |
Dwight David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Critical thinking for marketers : learn how to think, not what to think . Volume I / / David Dwight, Terry Grapentine, and David Soorholtz
| Critical thinking for marketers : learn how to think, not what to think . Volume I / / David Dwight, Terry Grapentine, and David Soorholtz |
| Autore | Dwight David |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xi, 177 pages) |
| Disciplina | 153.42 |
| Collana | Marketing strategy collection |
| Soggetto topico |
Critical thinking
Marketing |
| Soggetto non controllato |
critical thinking
fallacies logic logical fallacy marketing marketing research thinking clearly |
| ISBN | 1-63157-117-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section I. Basic concepts -- 1. Overview -- 2. The nature of marketing arguments -- 3. The nature of logical fallacies -- Section II. Informal and formal logical fallacies -- 4. Formal logical fallacies in marketing: introduction -- 5. Informal logical fallacies in marketing: introduction -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910155152903321 |
|
Dwight David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||