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Storytelling-case archetype decoding and assignment manual (SCADAM) [[electronic resource] /] / edited by Arch G. Woodside, Suresh C. Sood
| Storytelling-case archetype decoding and assignment manual (SCADAM) [[electronic resource] /] / edited by Arch G. Woodside, Suresh C. Sood |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, [England] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (389 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) |
WoodsideArch G
SoodSuresh C |
| Collana | Advances in culture, tourism and hospitality research |
| Soggetto topico |
Business & Economics - Industries - Hospitality, Travel & Tourism
Tourism industry Consumer behavior Marketing - Psychological aspects Consumers - Attitudes Archetype (Psychology) |
| ISBN | 1-78560-216-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications and conclusions. |
| Record Nr. | UNINA-9910797937703321 |
| Bingley, [England] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Storytelling-case archetype decoding and assignment manual (SCADAM) / / edited by Arch G. Woodside, Suresh C. Sood
| Storytelling-case archetype decoding and assignment manual (SCADAM) / / edited by Arch G. Woodside, Suresh C. Sood |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, [England] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (389 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) |
WoodsideArch G
SoodSuresh C |
| Collana | Advances in culture, tourism and hospitality research |
| Soggetto topico |
Business & Economics - Industries - Hospitality, Travel & Tourism
Tourism industry Consumer behavior Marketing - Psychological aspects Consumers - Attitudes Archetype (Psychology) |
| ISBN | 1-78560-216-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications and conclusions. |
| Record Nr. | UNINA-9910826765103321 |
| Bingley, [England] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||