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Computer Forensics jumpstart [[electronic resource] /] / Michael G. Solomon ... [et al.]
| Computer Forensics jumpstart [[electronic resource] /] / Michael G. Solomon ... [et al.] |
| Autore | Solomon Michael (Michael G.), <1963-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianopolis, IN, : Wiley, c2011 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina |
005.8
363.25968 |
| Altri autori (Persone) | SolomonMichael R |
| Collana | Sybex Serious Skills |
| Soggetto topico |
Computer security
Computer networks - Security measures Computer crimes - Investments Forensic sciences |
| ISBN |
1-283-37452-8
9786613374523 1-118-06757-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Computer Forensics JumpStart, Second Edition; Acknowledgments; About the Authors; Contents; Introduction; Who Should Read This Book; What This Book Covers; Making the Most of This Book; How to Contact the Authors; Chapter 1: The Need for Computer Forensics; Defining Computer Forensics; Computer Crime in Real Life; Corporate versus Law Enforcement Concerns; Training; What Are Your Organizations's Needs?; Terms to Know; Review Questions; Chapter 2: Preparation-What to Do Before You Start; Know Your Hardware; Know Your Operating System; Know Your Limits; Develop Your Incident Response Team
Terms to KnowReview Questions; Chapter 3: Computer Evidence; What Is Computer Evidense?; Search and Seizure; Chain of Custody; Admissibility of Evidence in a Court of Law; Leave No Trace; Terms to Know; Review Questions; Chapter 4: Common Tasks; Evidence Identification; Evidence Preservation; Evidence Analysis; Evidence Presentation; Terms to Know; Review Questions; Chapter 5: Capturing the Data Image; The Imaging Process; Partial Volume Images; Working with Virtual Machines; Imaging/Capture Tools; Terms to Know; Review Questions; Chapter 6: Extracting Information from Data What Are You Looking For?How People Think; Picking the Low-Hanging Fruit; Hidden Evidence; Trace Evidence; Terms to Know; Review Questions; Chapter 7: Passwords and Encryption; Passwords; Encryption Basics; Common Encryption Packages; Strengths and Weaknesses of Encryption; Handling Encrypted Data; Terms to Know; Review Questions; Chapter 8: Common Forensic Tools; Disk Imaging and Validation Tools; Forensic Tools; Your Forensic Toolkit; Terms to Know; Review Questions; Chapter 9: Pulling It All Together; Creating East-to-Use Reports; Document Everything, Assume Nothing; Formulating the Report Sample Analysis ReportsUsing Software to Generate Reports; Terms to Know; Review Questions; Chapter 10: How to Testify in Court; Preparation Is Everything; Appearance Matters; What Matters Is What They Hear; Know Your Forensic Process and Tools; Say Only What You Must; Keep It Simple; Be Ready to Justify Every Step; Summary; Terms to Know; Review Questions; Appendix A: Answers to Review Questions; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Appendix B: Forensic Resources; Information; Organizations; Publications; Services SoftwareHardware; Traininig; Appendix C: Forensic Certifications and More; AccessData Certified Examiner (ACE); Advanced Information Security (AIS); Certified Computer Examiner (CCE); Certified Hacking Forensic Investigator (CHFI); Certified Forensic Computer Examiner (CFCE); Certified Information Systems Auditor (CISA); Certified ProDiscover Examiner (CPE); EnCase Certified Examiner Program; GIAC Certified Forensic Analyst (GCFA); GIAC Certified Forensics Examiner (GCFE); Professional Certified Investigator (PCI); ASCLD/LAB Accreditation; Licensure; Appendix D: Forensic Tools Foresnsic Tools Suites |
| Record Nr. | UNINA-9910789339703321 |
Solomon Michael (Michael G.), <1963->
|
||
| Indianopolis, IN, : Wiley, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Computer Forensics jumpstart [[electronic resource] /] / Michael G. Solomon ... [et al.]
| Computer Forensics jumpstart [[electronic resource] /] / Michael G. Solomon ... [et al.] |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianopolis, IN, : Wiley, c2011 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina |
005.8
363.25968 |
| Altri autori (Persone) | SolomonMichael R |
| Collana | Sybex Serious Skills |
| Soggetto topico |
Computer security
Computer networks - Security measures Computer crimes - Investments Forensic sciences |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-37452-8
9786613374523 1-118-06757-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Computer Forensics JumpStart, Second Edition; Acknowledgments; About the Authors; Contents; Introduction; Who Should Read This Book; What This Book Covers; Making the Most of This Book; How to Contact the Authors; Chapter 1: The Need for Computer Forensics; Defining Computer Forensics; Computer Crime in Real Life; Corporate versus Law Enforcement Concerns; Training; What Are Your Organizations's Needs?; Terms to Know; Review Questions; Chapter 2: Preparation-What to Do Before You Start; Know Your Hardware; Know Your Operating System; Know Your Limits; Develop Your Incident Response Team
Terms to KnowReview Questions; Chapter 3: Computer Evidence; What Is Computer Evidense?; Search and Seizure; Chain of Custody; Admissibility of Evidence in a Court of Law; Leave No Trace; Terms to Know; Review Questions; Chapter 4: Common Tasks; Evidence Identification; Evidence Preservation; Evidence Analysis; Evidence Presentation; Terms to Know; Review Questions; Chapter 5: Capturing the Data Image; The Imaging Process; Partial Volume Images; Working with Virtual Machines; Imaging/Capture Tools; Terms to Know; Review Questions; Chapter 6: Extracting Information from Data What Are You Looking For?How People Think; Picking the Low-Hanging Fruit; Hidden Evidence; Trace Evidence; Terms to Know; Review Questions; Chapter 7: Passwords and Encryption; Passwords; Encryption Basics; Common Encryption Packages; Strengths and Weaknesses of Encryption; Handling Encrypted Data; Terms to Know; Review Questions; Chapter 8: Common Forensic Tools; Disk Imaging and Validation Tools; Forensic Tools; Your Forensic Toolkit; Terms to Know; Review Questions; Chapter 9: Pulling It All Together; Creating East-to-Use Reports; Document Everything, Assume Nothing; Formulating the Report Sample Analysis ReportsUsing Software to Generate Reports; Terms to Know; Review Questions; Chapter 10: How to Testify in Court; Preparation Is Everything; Appearance Matters; What Matters Is What They Hear; Know Your Forensic Process and Tools; Say Only What You Must; Keep It Simple; Be Ready to Justify Every Step; Summary; Terms to Know; Review Questions; Appendix A: Answers to Review Questions; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Appendix B: Forensic Resources; Information; Organizations; Publications; Services SoftwareHardware; Traininig; Appendix C: Forensic Certifications and More; AccessData Certified Examiner (ACE); Advanced Information Security (AIS); Certified Computer Examiner (CCE); Certified Hacking Forensic Investigator (CHFI); Certified Forensic Computer Examiner (CFCE); Certified Information Systems Auditor (CISA); Certified ProDiscover Examiner (CPE); EnCase Certified Examiner Program; GIAC Certified Forensic Analyst (GCFA); GIAC Certified Forensics Examiner (GCFE); Professional Certified Investigator (PCI); ASCLD/LAB Accreditation; Licensure; Appendix D: Forensic Tools Foresnsic Tools Suites |
| Record Nr. | UNINA-9910464572503321 |
| Indianopolis, IN, : Wiley, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Computer Forensics jumpstart / / Michael G. Solomon ... [et al.]
| Computer Forensics jumpstart / / Michael G. Solomon ... [et al.] |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianopolis, IN, : Wiley, c2011 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina |
005.8
363.25968 |
| Altri autori (Persone) | SolomonMichael R |
| Collana | Sybex Serious Skills |
| Soggetto topico |
Computer security
Computer networks - Security measures Computer crimes - Investments Forensic sciences |
| ISBN |
9786613374523
9781283374521 1283374528 9781118067574 1118067576 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Computer Forensics JumpStart, Second Edition; Acknowledgments; About the Authors; Contents; Introduction; Who Should Read This Book; What This Book Covers; Making the Most of This Book; How to Contact the Authors; Chapter 1: The Need for Computer Forensics; Defining Computer Forensics; Computer Crime in Real Life; Corporate versus Law Enforcement Concerns; Training; What Are Your Organizations's Needs?; Terms to Know; Review Questions; Chapter 2: Preparation-What to Do Before You Start; Know Your Hardware; Know Your Operating System; Know Your Limits; Develop Your Incident Response Team
Terms to KnowReview Questions; Chapter 3: Computer Evidence; What Is Computer Evidense?; Search and Seizure; Chain of Custody; Admissibility of Evidence in a Court of Law; Leave No Trace; Terms to Know; Review Questions; Chapter 4: Common Tasks; Evidence Identification; Evidence Preservation; Evidence Analysis; Evidence Presentation; Terms to Know; Review Questions; Chapter 5: Capturing the Data Image; The Imaging Process; Partial Volume Images; Working with Virtual Machines; Imaging/Capture Tools; Terms to Know; Review Questions; Chapter 6: Extracting Information from Data What Are You Looking For?How People Think; Picking the Low-Hanging Fruit; Hidden Evidence; Trace Evidence; Terms to Know; Review Questions; Chapter 7: Passwords and Encryption; Passwords; Encryption Basics; Common Encryption Packages; Strengths and Weaknesses of Encryption; Handling Encrypted Data; Terms to Know; Review Questions; Chapter 8: Common Forensic Tools; Disk Imaging and Validation Tools; Forensic Tools; Your Forensic Toolkit; Terms to Know; Review Questions; Chapter 9: Pulling It All Together; Creating East-to-Use Reports; Document Everything, Assume Nothing; Formulating the Report Sample Analysis ReportsUsing Software to Generate Reports; Terms to Know; Review Questions; Chapter 10: How to Testify in Court; Preparation Is Everything; Appearance Matters; What Matters Is What They Hear; Know Your Forensic Process and Tools; Say Only What You Must; Keep It Simple; Be Ready to Justify Every Step; Summary; Terms to Know; Review Questions; Appendix A: Answers to Review Questions; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Chapter 7; Chapter 8; Chapter 9; Chapter 10; Appendix B: Forensic Resources; Information; Organizations; Publications; Services SoftwareHardware; Traininig; Appendix C: Forensic Certifications and More; AccessData Certified Examiner (ACE); Advanced Information Security (AIS); Certified Computer Examiner (CCE); Certified Hacking Forensic Investigator (CHFI); Certified Forensic Computer Examiner (CFCE); Certified Information Systems Auditor (CISA); Certified ProDiscover Examiner (CPE); EnCase Certified Examiner Program; GIAC Certified Forensic Analyst (GCFA); GIAC Certified Forensics Examiner (GCFE); Professional Certified Investigator (PCI); ASCLD/LAB Accreditation; Licensure; Appendix D: Forensic Tools Foresnsic Tools Suites |
| Altri titoli varianti | JumpStart |
| Record Nr. | UNINA-9910964667403321 |
| Indianopolis, IN, : Wiley, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour : a European perspective / / Michael Solomon [and three others]
| Consumer behaviour : a European perspective / / Michael Solomon [and three others] |
| Autore | Solomon Michael R. |
| Edizione | [3rd edition.] |
| Pubbl/distr/stampa | Harlow : , : Prentice Hall, , 2006 |
| Descrizione fisica | 1 online resource (xxv, 701 páginas) |
| Disciplina | 658.8342094 |
| Altri autori (Persone) | SolomonMichael R |
| Soggetto topico | Consumer behavior - Europe |
| ISBN |
1-5129-4130-1
1-280-60159-0 9786610601592 1-4058-7159-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Consumer Behaviour -- Brief Contents -- Contents -- Chapter Summary -- Preface -- Guided Tour Of The Book -- Acknowledgements -- Publisher's Acknowledgements -- Consumers In The marketplace -- An Introduction To Consumer Behaviour -- Consumption in europe? The european consumer? -- Consumers' Impact On Marketing Strategy -- Marketing's Impact On Consumers -- Do marketers manipulate consumers? -- Consumer Behaviour As A Field Of Study -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Consumers As Individuals -- Perception -- Introduction -- The Perceptual Process -- Sensory Systems -- Sensory Thresholds -- Perceptual Selection -- Interpretation: Deciding What Things Mean -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Learning And Memory -- Introduction -- Behavioural Learning Theories -- Marketing Applications Of Learning Principles -- The Role Of Learning In Memory -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Motivation, Values And Involvement -- Introduction -- The Motivation Process: A Psychological Perspective -- Motivational Strength -- Motivational Direction -- Motivational Conflicts -- Classifying Consumer Needs -- Hidden Motives: The Psychoanalytical Perspective -- Consumer Desire -- Values -- The Means-End Chain Model -- Materialism: the ultimate 'why' of consumption? -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Attitudes -- The Power Of Attitudes -- The Content Of Attitudes -- Forming Attitudes -- Attitude Models -- Using Attitudes To Predict Behaviour -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Attitude Change And interactive Communications -- Changing Attitudes Through Communication -- The Source -- The Message -- The source vs. The message: sell the steak or the sizzle? -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- The Self.
Perspectives On The Self -- Consumption And Self-Concept -- Gender Roles -- Body Image -- Consumer Behaviour Challenge -- Notes -- Appealing to taste buds or healthy lifestyles? Marketing low-fat foods to consumers in Greece -- Should I - or shouldn't I? Consumers' motivational conflicts in purchase decisions for electronics -- Prams are not just for babies . . .1 -- Hidden motives: is consumer behaviour shaped by fairy-tale archetypes? -- Consumers As Decision-Makers -- Individual Decision-Making -- Consumers As Problem-Solvers -- Problem Recognition -- Information Search -- Evaluation Of Alternatives -- Product Choice: Selecting Among Alternatives -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Shopping, Buying,Evaluating And Disposing -- Introduction -- Antecedent States -- Social And Physical Surroundings -- Shopping: Motivations And Experiences -- E-commerce: clicks vs. Bricks -- Servicescapes: Retailing As Theatre -- Post-Purchase Satisfaction -- Tqm: Going Back To The Gemba -- Product Disposal -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Group Influence Andopinion Leadership -- Introduction -- Reference Groups -- Conformity -- Word-Of-Mouth Communication -- Opinion Leadership -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- 'It's just being a student isn't it?' - The story of a young binge drinker -- Holiday decision-making: an adaptable and opportunistic ongoing process -- From space to place: creating Utopian meanings in a festival marketplace -- How second-hand consumption re-enchants and empowers the consumer's life -- A Portrait Of European consumers -- European Family Structuresand Household Decision-Making -- Introduction -- The Family -- The Intimate Corporation: Family Decision-Making -- Children As Decision-Makers: Consumers-In-Training -- Chapter Summary -- Consumer Behaviour Challenge. Notes -- Income And Social Class -- Consumer Spending And Economic Behaviour -- Social Class -- How Social Class Affects Purchase Decisions -- Status Symbols -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Age Subcultures -- Age And Consumer Identity -- The Teen Market: It Totally Rules -- Baby busters: 'generation x' -- Baby Boomers -- The Grey Market -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Consumption of gold and gold jewellery in Turkey -- Socially excluded? Low income consumers' grocery shopping behaviour1 -- Scenes from the lives of Athenian mothers and daughters -- Consuming across borders: four vignettes -- Advertising targeted towards children: are the legal controls effective? The case of Belgium -- Port wine: ruby, tawny, white and the premiums -- Culture And European Lifestyles -- Culture And Consumer behaviour -- Culture And Consumption -- Myths And Rituals -- Sacred And Profane Consumption -- Consumer Society - Material Culture -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Cultural Change Processes -- Introduction -- The Diffusion Of Innovations -- The Fashion System -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Lifestyles And European Cultures -- Lifestyles And Consumption Choices -- Lifestyle Marketing -- Geographic Influences On Lifestyles -- Ethnic And Religious Subcultures -- Euro-consumers: do they exist? -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- New Times,New Consumers -- Introduction -- Environmentalism: Saving The Planet With a Shopping Basket -- Global Marketing And Culture -- Postmodernism? -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Consumption and immigration: the distribution of the Halal brand in Spain -- Black youth identity in Britain: acculturation, consumption, hip hop and self-identity. Brand building on Holy Mount Athos: consumer perceptions of speciality wine brands -- Sandra: an illustration of addictive consumption -- Glass collectors in consumer culture -- Adapt or die? Developments in the British funeral industry -- Glossary -- Indexes -- Author Index -- Product/Company/Name Index -- Subject Index. |
| Record Nr. | UNINA-9910154651503321 |
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Solomon Michael R.
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||
| Harlow : , : Prentice Hall, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing : real people, real decisions / / Solomon [and four others]
| Marketing : real people, real decisions / / Solomon [and four others] |
| Autore | Solomon Michael R. |
| Edizione | [Second European edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2013] |
| Descrizione fisica | 1 online resource (632 pages) : color illustrations, photographs |
| Disciplina | 658.8 |
| Altri autori (Persone) | SolomonMichael R |
| Soggetto topico | Marketing - Vocational guidance |
| ISBN | 0-273-75824-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title -- Copyright -- Contents -- Preface -- Guided tour of the book -- Guided tour of MyMarketingLab -- About the authors -- Publisher's acknowledgements -- 1 What is marketing? -- Real people, real decisions: Meet Steve Perry, Commercial Director of Visa Europe -- Objectives -- Welcome to a branded world -- The value of marketing -- When did marketing begin? The evolution of a concept -- What can be marketed? -- 'Something of value' to whom? -- Marketing as a process -- Real people, real decisions: How it worked out at Visa Europe -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Real decisions at Ocado -- 2 Strategy and environment -- Real people, real decisions: Meet Kevin Parkin, a decision maker at DavyMarkham -- Objectives -- Business planning: composing the big picture -- The three levels of business planning -- Strategic planning: framing the picture -- The global marketing environment -- Marketing planning: selecting the camera setting -- Creating and working with a marketing plan -- Playing on an international stage: the complicated world of global marketing -- How global should a global marketing strategy be? -- Product-level decisions: choosing a marketing mix strategy -- Real people, real decisions: how it worked out at DavyMarkham -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Real decisions at Mattel Toys -- 3 Marketing research -- Real people, real decisions: Meet Ryan Garton, Consumer Insights Director at Discover Financial Services -- Objectives -- Knowledge is power -- Steps in the marketing research process -- Real people, real decisions: How it worked out at Discover Financial -- Chapter summary -- Key terms -- Chapter review.
Real people, real surfers: Exploring the web -- Marketing in action case: Neuromarketing - taking a peek inside the consumer's mind -- 4 Consumer behaviour -- Real people, real decisions: Meet Julie Cordua, Vice President of Marketing at (RED) -- Objectives -- Decisions, decisions -- Steps in the consumer decision process -- Influences on consumers' decisions -- Consumer-to-consumer e-commerce -- Real people, real decisions: How it worked out at (RED) -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Real decisions at ASDA -- 5 Business-to-business marketing -- Real people, real decisions: Meet Paul Baxter-Gibson, a decision maker at Lucore -- Objectives -- Business markets: buying and selling when the stakes are high -- Characteristics that make a difference in business markets -- Business-to-business demand -- Types of business-to-business markets -- The nature of business buying -- Business-to-business e-commerce -- Real people, real decisions: How it worked out at Lucore -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: The Filter -- 6 Segmentation, targeting, positioning and CRM -- Real people, real decisions: Meet Jochen Barth, a decision maker at &samhoud -- Objectives -- Target marketing strategy: selecting and entering a market -- Step 1: Segmentation -- Step 2: Targeting -- Step 3: Postioning -- Customer relationship management -- Real people, real decisions: How it worked out at &samhoud -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Real decisions at PizzaExpress -- 7 Creating the Product -- Real people, real decisions: Meet Fraser Chisholm, Head of Media Propositions and Communications, Royal Mail. Objectives -- Build a better mousetrap: the value proposition -- 'New and improved!' The process of innovation -- Developing new products -- Adoption and diffusion -- Real people, real decisions: How it worked out at Royal Mail -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Real decisions at Starbucks -- 8 Managing the product -- Real people, real decisions: Meet Mads Kjaer, CEO and Chairman of the board of Kjaer Group -- Objectives -- Product planning: taking the next step -- Using product objectives to decide on a product strategy -- Marketing throughout the product life cycle -- Creating product identity: branding decisions -- Creating product identity: packaging and labelling decisions -- Organising for effective product management -- Real people, real choices: How it worked out at the Kjaer Group -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Real decisions at Diageo -- 9 Services marketing -- Real people, real decisions: Meet Karen Wosskow, a decisions maker at KBW Management -- Objectives -- Marketing what isn't there -- Providing quality service -- Marketing people, places and ideas -- Real people, real decisions: How it worked out at KBW Management -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: The music industry -- 10 Pricing the product -- Real people, real decisions: Meet Mike Blundell, a decision maker and Senior Director at Blundells Estate Agents -- Objectives -- Yes, but what does it cost? -- Developing pricing objectives -- Step 1: Develop sales or market share objectives -- Step 2: Estimate demand -- Step 3: Determine costs -- Step 4: Evaluate the pricing environment. Step 5: Choose a price strategy -- Step 6: Develop pricing tactics -- Pricing and electronic commerce -- Psychological issues in pricing -- Legal and ethical considerations in pricing -- Real people, real decisions: How it worked out at Blundells -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Low cost, big profit, really low price? The case of low-cost airlines -- 11 Integrated marketing communications -- Real people, real decisions: Meet James Dalton, Managing Director of Fonemedia Ltd -- Objectives -- Tailoring marketing communications to customers -- The communications model -- Marketing communication strategy and the promotion mix -- Integrated marketing communications -- Real people, real decisions: How it worked out at Fonemedia -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Groupon keeps one buzz ahead -- 12 Advertising and PR -- Real people, real decisions: Meet Anthony Levy, Chairman of the Fresh Produce Consortium -- Objectives -- Advertising: the image of marketing -- Developing the advertising campaign -- Public relations -- Real people, real decisions: How it worked out at Eat in Colour -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Real decisions on viral marketing -- 13 Sales promotions and sales management -- Real people, real decisions: Meet James McCaffrey, a decision maker at Towergate -- Objectives -- Sales promotion -- Personal selling -- Real people, real decisions: How it worked out at Towergate -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Promotions in energy at EDF -- 14 Retail and distribution. Real people, real decisions: Meet Julia Gash, a decision maker at Bag It Don't Bin It -- Objectives -- Place: the final frontier -- Types of distribution channel -- Retailing: special delivery -- B2C e-commerce -- Real people, real decisions: How it worked out at Bag It Don't Bin It -- Chapter summary -- Key terms -- Chapter review -- Real people, real surfers: Exploring the web -- Marketing in action case: Real decisions, Wal-Mart in Germany -- Appendix 1 Sample marketing plan: The B & V Smoothie Company -- Appendix 2 Marketing maths -- Appendix 3 Marketing in a case -- Glossary. |
| Record Nr. | UNINA-9910150228403321 |
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Solomon Michael R.
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| Harlow, England : , : Pearson, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors
| Virtual social identity and consumer behavior / / Natalie T. Wood and Michael R. Solomon, editors |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (249 p.) |
| Disciplina | 306.3 |
| Altri autori (Persone) |
SolomonMichael R
WoodNatalie T. <1970-> |
| Soggetto topico |
Group identity
Consumer behavior Virtual reality |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-69834-X
1-317-45257-7 1-282-55484-0 9786612554841 0-7656-2649-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio. |
| Record Nr. | UNINA-9910459325703321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||