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The art of client service : the classic guide, updated for today's marketers and advertisers / / Robert Solomon ; foreword by Ian Schafer
| The art of client service : the classic guide, updated for today's marketers and advertisers / / Robert Solomon ; foreword by Ian Schafer |
| Autore | Solomon Robert |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Incorporated, , [2016] |
| Descrizione fisica | 1 online resource (204 pages) |
| Disciplina | 658.8/12 |
| Collana | THEi Wiley ebooks |
| Soggetto topico |
Advertising
Marketing Customer relations |
| ISBN |
1-119-22828-X
1-119-22793-3 |
| Classificazione | BUS018000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Dedication Foreword Introduction 1. What Makes Great Client Service? PART ONE: HOW TO BE GREAT WITH CLIENTS 2. Account Management's Role 3. Achieving The Next Level 4. Transforming A Career Into A Calling PART TWO: WINNING NEW BUSINESS FOR YOUR AGENCY 5. New Business: What It Is, Why It Is Important, And Why You Should Give A Damn 6. How To Contribute Before, During, And After Pitch Day 7. Getting To Yes PART THREE: BEGINNINNG A CLIENT RELATIONSHIP 8. In A High-Tech World, Be Low-Tech 9. What Success Looks Like 10. Always Manage Client Expectations From The Outset 11. Be Multilingual 12. Live The Client's Brand 13. Ask, "What Do My Colleagues Need To Create Great Advertising?" Then Deliver It PART FOUR: HOW TO. |
| Record Nr. | UNINA-9910136549803321 |
Solomon Robert
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Incorporated, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Money on the move [[electronic resource] ] : the revolution in international finance since 1980 / / Robert Solomon
| Money on the move [[electronic resource] ] : the revolution in international finance since 1980 / / Robert Solomon |
| Autore | Solomon Robert |
| Edizione | [Core Textbook] |
| Pubbl/distr/stampa | Princeton, N.J., : Princeton University Press, c1999 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 332/.042 |
| Soggetto topico | International finance |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786612964329
1-4008-2285-8 1-282-96432-1 1-4008-1346-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface and Acknowledgments -- Abbreviations and Acronyms -- CHAPTER 1. The Wide-Ranging Dollar, 1980-1990 -- CHAPTER 2. The Developing-Country Debt Crisis -- CHAPTER 3. Economic and Monetary Integration in Europe -- CHAPTER 4. Economies in Transition: International Effects -- CHAPTER 5. The 1990's: Capital Mobility and Its Effects -- CHAPTER 6. The Present and Future of the System -- Appendix. CHRONOLOGY OF IMPORTANT EVENTS -- Notes -- Index |
| Record Nr. | UNINA-9910455058103321 |
|
Solomon Robert
|
||
| Princeton, N.J., : Princeton University Press, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Money on the move [[electronic resource] ] : the revolution in international finance since 1980 / / Robert Solomon
| Money on the move [[electronic resource] ] : the revolution in international finance since 1980 / / Robert Solomon |
| Autore | Solomon Robert |
| Edizione | [Core Textbook] |
| Pubbl/distr/stampa | Princeton, N.J., : Princeton University Press, c1999 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 332/.042 |
| Soggetto topico | International finance |
| ISBN |
9786612964329
1-4008-2285-8 1-282-96432-1 1-4008-1346-8 |
| Classificazione | QM 330 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface and Acknowledgments -- Abbreviations and Acronyms -- CHAPTER 1. The Wide-Ranging Dollar, 1980-1990 -- CHAPTER 2. The Developing-Country Debt Crisis -- CHAPTER 3. Economic and Monetary Integration in Europe -- CHAPTER 4. Economies in Transition: International Effects -- CHAPTER 5. The 1990's: Capital Mobility and Its Effects -- CHAPTER 6. The Present and Future of the System -- Appendix. CHRONOLOGY OF IMPORTANT EVENTS -- Notes -- Index |
| Record Nr. | UNINA-9910780064703321 |
|
Solomon Robert
|
||
| Princeton, N.J., : Princeton University Press, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Money on the move : the revolution in international finance since 1980 / / Robert Solomon
| Money on the move : the revolution in international finance since 1980 / / Robert Solomon |
| Autore | Solomon Robert |
| Edizione | [Core Textbook] |
| Pubbl/distr/stampa | Princeton, N.J., : Princeton University Press, c1999 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 332/.042 |
| Soggetto topico | International finance |
| ISBN |
9786612964329
9781400822850 1400822858 9781282964327 1282964321 9781400813469 1400813468 |
| Classificazione | QM 330 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface and Acknowledgments -- Abbreviations and Acronyms -- CHAPTER 1. The Wide-Ranging Dollar, 1980-1990 -- CHAPTER 2. The Developing-Country Debt Crisis -- CHAPTER 3. Economic and Monetary Integration in Europe -- CHAPTER 4. Economies in Transition: International Effects -- CHAPTER 5. The 1990's: Capital Mobility and Its Effects -- CHAPTER 6. The Present and Future of the System -- Appendix. CHRONOLOGY OF IMPORTANT EVENTS -- Notes -- Index |
| Record Nr. | UNINA-9910958504503321 |
|
Solomon Robert
|
||
| Princeton, N.J., : Princeton University Press, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||