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Conquering consumerspace [[electronic resource] ] : marketing strategies for a branded world / / Michael R. Solomon
| Conquering consumerspace [[electronic resource] ] : marketing strategies for a branded world / / Michael R. Solomon |
| Autore | Solomon Michael R |
| Pubbl/distr/stampa | New York, : AMACOM, c2003 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Consumers' preferences Customer relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2722-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Preface; Acknowledgments; Now Entering Consumerspace; How Products Get Their Meaning in Consumerspace; O Pioneers!: Scanning Global Youth Culture; Here's Where You Can Stick Your Ad: Customers Talk Back; From Pawns to Partners; Virtual Voices: Building Consumerspace Online; The Disneyfication of Reality; I Buy, Therefore I Am: Shopping in Consumerspace; Trouble in Paradise; Simply, Consumerspace; Notes; Recommended Reading; Index |
| Record Nr. | UNINA-9910455481903321 |
Solomon Michael R
|
||
| New York, : AMACOM, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Conquering consumerspace [[electronic resource] ] : marketing strategies for a branded world / / Michael R. Solomon
| Conquering consumerspace [[electronic resource] ] : marketing strategies for a branded world / / Michael R. Solomon |
| Autore | Solomon Michael R |
| Pubbl/distr/stampa | New York, : AMACOM, c2003 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Consumers' preferences Customer relations |
| ISBN | 0-8144-2722-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Preface; Acknowledgments; Now Entering Consumerspace; How Products Get Their Meaning in Consumerspace; O Pioneers!: Scanning Global Youth Culture; Here's Where You Can Stick Your Ad: Customers Talk Back; From Pawns to Partners; Virtual Voices: Building Consumerspace Online; The Disneyfication of Reality; I Buy, Therefore I Am: Shopping in Consumerspace; Trouble in Paradise; Simply, Consumerspace; Notes; Recommended Reading; Index |
| Record Nr. | UNINA-9910780232103321 |
|
Solomon Michael R
|
||
| New York, : AMACOM, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||