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The seven success factors of social business strategy [[electronic resource] /] / Charlene Li, Brian Solis
| The seven success factors of social business strategy [[electronic resource] /] / Charlene Li, Brian Solis |
| Autore | Li Charlene |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, 2013 |
| Descrizione fisica | 1 online resource (86 p.) |
| Disciplina |
658.4
658.4012 |
| Altri autori (Persone) | SolisBrian |
| Collana | Jossey-Bass short format series |
| Soggetto topico |
Management - Social aspects
Social media Marketing - Social aspects Success in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-71592-6
1-118-71590-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Seven Success Factors of Social Business Strategy; Copyright; Contents; 1 The Evolution of Social Business; Creating a Coherent Social Business Strategy; Introducing the Seven Success Factors of Social Business Strategy; How to Use This Book; 2 Laying Foundations: Goals, Vision, and Executive Support; Success Factor #1: Define the Overall Business Goals; Identifying Which Goals Matter; Exercise: Connect Social Goals to Organizational Goals; Tying Social Strategy to Business Goals: The Metric Holy Grail; What Happens When Business Goals Aren''t Clear?
Success Factor #2: Establish the Long-Term VisionCreating a Vision Statement; Exercise: Writing a Vision Statement; Success Factor #3: Ensure Executive Support; Garnering Executive Engagement; Best Practices: Getting Executives Onboard; 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives; Success Factor #4: Define the Strategy Roadmap; Identify Initiatives; Prioritize Initiatives Against Capabilities and Value; Create a Long-Term Roadmap; 4 Aligning the Organization: Establishing Governance; Success Factor #5: Establish Governance and Guidelines; Defining the CoE Defining Guidelines and ProcessBeware the Center of Excellence Pitfalls; 5 Aligning Resources and Technology; Success Factor #6: Secure Staff, Resources, and Funding; Staffing; Education and Best Practice Sharing; Funding and the Use of Pilot Programs; Success Factor #7: Invest in Technology Platforms That Map to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a Social Media Management System; Conclusion; Notes; Acknowledgments; About the Authors |
| Record Nr. | UNINA-9910452504403321 |
Li Charlene
|
||
| San Francisco, : Jossey-Bass, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The seven success factors of social business strategy [[electronic resource] /] / Charlene Li, Brian Solis
| The seven success factors of social business strategy [[electronic resource] /] / Charlene Li, Brian Solis |
| Autore | Li Charlene |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, 2013 |
| Descrizione fisica | 1 online resource (86 p.) |
| Disciplina |
658.4
658.4012 |
| Altri autori (Persone) | SolisBrian |
| Collana | Jossey-Bass short format series |
| Soggetto topico |
Management - Social aspects
Social media Marketing - Social aspects Success in business |
| ISBN |
1-118-71592-6
1-118-71590-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Seven Success Factors of Social Business Strategy; Copyright; Contents; 1 The Evolution of Social Business; Creating a Coherent Social Business Strategy; Introducing the Seven Success Factors of Social Business Strategy; How to Use This Book; 2 Laying Foundations: Goals, Vision, and Executive Support; Success Factor #1: Define the Overall Business Goals; Identifying Which Goals Matter; Exercise: Connect Social Goals to Organizational Goals; Tying Social Strategy to Business Goals: The Metric Holy Grail; What Happens When Business Goals Aren''t Clear?
Success Factor #2: Establish the Long-Term VisionCreating a Vision Statement; Exercise: Writing a Vision Statement; Success Factor #3: Ensure Executive Support; Garnering Executive Engagement; Best Practices: Getting Executives Onboard; 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives; Success Factor #4: Define the Strategy Roadmap; Identify Initiatives; Prioritize Initiatives Against Capabilities and Value; Create a Long-Term Roadmap; 4 Aligning the Organization: Establishing Governance; Success Factor #5: Establish Governance and Guidelines; Defining the CoE Defining Guidelines and ProcessBeware the Center of Excellence Pitfalls; 5 Aligning Resources and Technology; Success Factor #6: Secure Staff, Resources, and Funding; Staffing; Education and Best Practice Sharing; Funding and the Use of Pilot Programs; Success Factor #7: Invest in Technology Platforms That Map to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a Social Media Management System; Conclusion; Notes; Acknowledgments; About the Authors |
| Record Nr. | UNINA-9910779889903321 |
|
Li Charlene
|
||
| San Francisco, : Jossey-Bass, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The seven success factors of social business strategy / / Charlene Li, Brian Solis
| The seven success factors of social business strategy / / Charlene Li, Brian Solis |
| Autore | Li Charlene |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, 2013 |
| Descrizione fisica | 1 online resource (86 p.) |
| Disciplina |
658.4
658.4012 |
| Altri autori (Persone) | SolisBrian |
| Collana | Jossey-Bass short format series |
| Soggetto topico |
Management - Social aspects
Social media Marketing - Social aspects Success in business |
| ISBN |
9781118715925
1118715926 9781118715901 111871590X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Seven Success Factors of Social Business Strategy; Copyright; Contents; 1 The Evolution of Social Business; Creating a Coherent Social Business Strategy; Introducing the Seven Success Factors of Social Business Strategy; How to Use This Book; 2 Laying Foundations: Goals, Vision, and Executive Support; Success Factor #1: Define the Overall Business Goals; Identifying Which Goals Matter; Exercise: Connect Social Goals to Organizational Goals; Tying Social Strategy to Business Goals: The Metric Holy Grail; What Happens When Business Goals Aren''t Clear?
Success Factor #2: Establish the Long-Term VisionCreating a Vision Statement; Exercise: Writing a Vision Statement; Success Factor #3: Ensure Executive Support; Garnering Executive Engagement; Best Practices: Getting Executives Onboard; 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives; Success Factor #4: Define the Strategy Roadmap; Identify Initiatives; Prioritize Initiatives Against Capabilities and Value; Create a Long-Term Roadmap; 4 Aligning the Organization: Establishing Governance; Success Factor #5: Establish Governance and Guidelines; Defining the CoE Defining Guidelines and ProcessBeware the Center of Excellence Pitfalls; 5 Aligning Resources and Technology; Success Factor #6: Secure Staff, Resources, and Funding; Staffing; Education and Best Practice Sharing; Funding and the Use of Pilot Programs; Success Factor #7: Invest in Technology Platforms That Map to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a Social Media Management System; Conclusion; Notes; Acknowledgments; About the Authors |
| Record Nr. | UNINA-9911110498603321 |
|
Li Charlene
|
||
| San Francisco, : Jossey-Bass, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The seven success factors of social business strategy / / Charlene Li, Brian Solis
| The seven success factors of social business strategy / / Charlene Li, Brian Solis |
| Autore | Li Charlene |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, 2013 |
| Descrizione fisica | 1 online resource (86 p.) |
| Disciplina |
658.4
658.4012 |
| Altri autori (Persone) | SolisBrian |
| Collana | Jossey-Bass short format series |
| Soggetto topico |
Management - Social aspects
Social media Marketing - Social aspects Success in business |
| ISBN |
9781118715925
1118715926 9781118715901 111871590X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Seven Success Factors of Social Business Strategy; Copyright; Contents; 1 The Evolution of Social Business; Creating a Coherent Social Business Strategy; Introducing the Seven Success Factors of Social Business Strategy; How to Use This Book; 2 Laying Foundations: Goals, Vision, and Executive Support; Success Factor #1: Define the Overall Business Goals; Identifying Which Goals Matter; Exercise: Connect Social Goals to Organizational Goals; Tying Social Strategy to Business Goals: The Metric Holy Grail; What Happens When Business Goals Aren''t Clear?
Success Factor #2: Establish the Long-Term VisionCreating a Vision Statement; Exercise: Writing a Vision Statement; Success Factor #3: Ensure Executive Support; Garnering Executive Engagement; Best Practices: Getting Executives Onboard; 3 Setting the Strategy Roadmap: Identify and Prioritize Initiatives; Success Factor #4: Define the Strategy Roadmap; Identify Initiatives; Prioritize Initiatives Against Capabilities and Value; Create a Long-Term Roadmap; 4 Aligning the Organization: Establishing Governance; Success Factor #5: Establish Governance and Guidelines; Defining the CoE Defining Guidelines and ProcessBeware the Center of Excellence Pitfalls; 5 Aligning Resources and Technology; Success Factor #6: Secure Staff, Resources, and Funding; Staffing; Education and Best Practice Sharing; Funding and the Use of Pilot Programs; Success Factor #7: Invest in Technology Platforms That Map to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a Social Media Management System; Conclusion; Notes; Acknowledgments; About the Authors |
| Record Nr. | UNINA-9911132001003321 |
|
Li Charlene
|
||
| San Francisco, : Jossey-Bass, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||