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Innovative Research Methodologies in Management : Volume I: Philosophy, Measurement and Modelling / / edited by Luiz Moutinho, Mladen Sokele
| Innovative Research Methodologies in Management : Volume I: Philosophy, Measurement and Modelling / / edited by Luiz Moutinho, Mladen Sokele |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XXXII, 282 p. 34 illus., 12 illus. in color.) |
| Disciplina | 658.4092 |
| Soggetto topico |
Leadership
Project management Knowledge management Management Industrial management Operations research Decision making Business Strategy/Leadership Project Management Knowledge Management Innovation/Technology Management Operations Research/Decision Theory |
| ISBN | 3-319-64394-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Hosting a Successful Metamodern Party: Mixed Methods Management Research on the Web 2.0+; Anna K. Zarada, George G. Panigyrakis and Eugenia Tzoumaka -- 2. Why Consumer Psychology Needs Neurophilosophy; Paul M. W. Hackett and Gordon R. Foxall -- 3. Emotivity and Ephemera Research; Kip Jones -- 4. Abductive Thematic Network Analysis (ATNA) using ATLAS-ti; Komalsingh Rambaree -- 5. Diagnostic Measurement; Meghan Sullivan, Hongling Lao and Jonathan Templin -- 6. Incremental Optimization Mechanism for Constructing a Balanced Very Fast Decision Tree for Big Data; Hang Yang and Simon Fong -- 7. Bass Model with Explanatory Parameters; Mladen Sokele and Luiz Moutinho -- 8. A Brief Introduction to Evolutionary Algorithms from the Perspective of Management Science; Volker Nissen -- 9. Applications of Evolutionary Algorithms to Management Problems; Volker Nissen -- 10. An Exposition of the Role of Considerations Sets in a DS/AHP Analysis of Consumer Choice; Malcolm J. Beynon, Luiz A. Moutinho and Cleopatra Veloutsou. |
| Record Nr. | UNINA-9910298184303321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovative Research Methodologies in Management : Volume II: Futures, Biometrics and Neuroscience Research / / edited by Luiz Moutinho, Mladen Sokele
| Innovative Research Methodologies in Management : Volume II: Futures, Biometrics and Neuroscience Research / / edited by Luiz Moutinho, Mladen Sokele |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XXIX, 224 p. 30 illus., 7 illus. in color.) |
| Disciplina | 658.4092 |
| Soggetto topico |
Leadership
Operations research Decision making Project management Knowledge management Biometrics (Biology) Management Industrial management Business Strategy/Leadership Operations Research/Decision Theory Project Management Knowledge Management Biometrics Innovation/Technology Management |
| ISBN | 3-319-64400-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio -- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn -- 3. Virtual Reality for Marketing Research; Raymond R. Burke -- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho -- 6. The Neuroscience Research Methods in Management; Jyrki Suomala -- 7. Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala -- 8. Neuromarketing; Robin Clark -- 9. The Futures Polygon Development; Antonio Pacinelli. |
| Record Nr. | UNINA-9910298184603321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||