Autore	Hanna Richard C.
Edizione	[First edition.]
Pubbl/distr/stampa	New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016
Descrizione fisica	1 online resource (129 pages) : illustrations
Disciplina	658.872
Collana	Digital and social media marketing and advertising collection
Soggetto topico	Internet marketing Electronic mail messages
Soggetto genere / forma	Electronic books.
Soggetto non controllato	Email marketing email metrics email history CAN-SPAM A/B testing social media email lists segmentation big data
ISBN	1-60649-993-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Part 1. What everyone should know about email -- 1. Email still matters -- 2. You've got mail! A trip down memory lane -- 3. The anatomy of an email and email environments -- 4. The metrics of email marketing -- Part 2. Email marketing strategy -- 5. Consumer decision making and the role of email -- 6. Making a list that is worth its weight in gold -- 7. Optimizing emails and A/B testing -- Part 3. Beyond the basics of email -- 8. The personalities of email users -- 9. Social media and email: friend, ally, or frenemy? -- 10. Integrating email with big data -- Index.
Record Nr.	UNINA-9910460497303321

Autore	Sanders Chris
Pubbl/distr/stampa	Haar, [Germany] : , : Franzis, , 2016
Descrizione fisica	1 online resource (560 pages)
Disciplina	005.8
Soggetto topico	Computer security Hackers
ISBN	3-645-20496-2
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	ger
Record Nr.	UNINA-9910148827403321

Autore	Wirth Axel
Pubbl/distr/stampa	Norwood, Massachusetts : , : Artech House, , 2020
Descrizione fisica	1 online resource (303 pages)
Disciplina	338.476817610973
Collana	Artech House Information Security and Privacy Series
Soggetto topico	Medical instruments and apparatus industry Medical instruments and apparatus - Safety regulations Computer security
Soggetto genere / forma	Electronic books.
ISBN	1-63081-816-X
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	1. Why secure medical devices? -- 2. Establishing a cybersecurity focus -- 3. Supply chain management -- 4. Medical device manufacturers' development cycle -- 5. Security in production and sales -- 6. Medical device manufacturer postmarket lifecycle -- 7. HDO lifecycle -- 8. Documentation and artifacts -- 9. Organizational development of roles and responsibilities -- 10. Security technology, tools, and practices -- 11. Select topics/deep dives -- Glossary -- References -- About the authors -- Contributors -- Index.
Record Nr.	UNINA-9910511669103321

Autore	Wirth Axel
Edizione	[2nd ed.]
Pubbl/distr/stampa	Norwood : , : Artech House, , 2024
Descrizione fisica	1 online resource (481 pages)
Altri autori (Persone)	GatesChristopher SmithJason
Soggetto topico	Computer security - Standards Medical instruments and apparatus
ISBN	9781523162598 1523162597 9781630819927 1630819921
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Medical Device Cybersecurityfor Engineers and Manufacturers, Second Edition -- Contents -- Foreword to the First Edition -- Foreword to the Second Edition -- 1 Why Secure Medical Devices? -- 1.1 The Inspiration for This Book: The Original First Edition Introduction -- 1.2 Why a Second Edition? -- 1.3 The Evolution of Cybersecurity in Healthcare -- 1.4 The Unique Role of Medical Devices -- 1.5 Regulatory Environment -- 1.6 Looking Ahead -- References -- 2 Establishing a Cybersecurity Focus Within Medical Device Manufacturers -- 2.1 Governance and Organization -- 2.2 Building a Security-Capable Organization -- 2.2.1 Implementation and Oversight -- 2.2.2 A Lifecycle Approach to Cybersecurity -- 2.2.3 Design and Implementation of Best Practices and Principles -- 2.2.4 Security Testing -- 2.2.5 PostMarket Management -- 2.2.6 Internal Training for Non-Cybersecurity Engineers and Managers -- 2.3 Communicating Cybersecurity Needs, Costs, and Risks to Senior Leadership -- 2.3.1 Lack of Common Understanding of Cybersecurity Risks -- 2.3.2 Lack of Context for the Risk and Its Tradeoffs -- 2.3.3 Talking to the Wrong Leader, That Is, Not the Decision-Maker -- 2.4 Security and Lifecycle Management Overview -- 2.4.1 Coordination Between the Four Lifecycles -- 2.5 Organizational Roles and Responsibilities -- 2.5.1 Roles and Responsibilities: Overview and Rationale -- 2.5.2 Role-Specific Training and Education
Record Nr.	UNINA-9911006741103321