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Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith
| Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith |
| Autore | Hanna Richard C. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (129 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Electronic mail messages |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Email marketing
email metrics email history CAN-SPAM A/B testing social media email lists segmentation big data |
| ISBN | 1-60649-993-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. What everyone should know about email -- 1. Email still matters -- 2. You've got mail! A trip down memory lane -- 3. The anatomy of an email and email environments -- 4. The metrics of email marketing -- Part 2. Email marketing strategy -- 5. Consumer decision making and the role of email -- 6. Making a list that is worth its weight in gold -- 7. Optimizing emails and A/B testing -- Part 3. Beyond the basics of email -- 8. The personalities of email users -- 9. Social media and email: friend, ally, or frenemy? -- 10. Integrating email with big data -- Index. |
| Record Nr. | UNINA-9910460497303321 |
Hanna Richard C.
|
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith
| Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith |
| Autore | Hanna Richard C. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (129 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Electronic mail messages |
| Soggetto non controllato |
Email marketing
email metrics email history CAN-SPAM A/B testing social media email lists segmentation big data |
| ISBN | 1-60649-993-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. What everyone should know about email -- 1. Email still matters -- 2. You've got mail! A trip down memory lane -- 3. The anatomy of an email and email environments -- 4. The metrics of email marketing -- Part 2. Email marketing strategy -- 5. Consumer decision making and the role of email -- 6. Making a list that is worth its weight in gold -- 7. Optimizing emails and A/B testing -- Part 3. Beyond the basics of email -- 8. The personalities of email users -- 9. Social media and email: friend, ally, or frenemy? -- 10. Integrating email with big data -- Index. |
| Record Nr. | UNINA-9910797950603321 |
|
Hanna Richard C.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith
| Email marketing in a digital world : the basics and beyond / / Richard C. Hanna, Scott D. Swain, Jason Smith |
| Autore | Hanna Richard C. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 |
| Descrizione fisica | 1 online resource (129 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Internet marketing
Electronic mail messages |
| Soggetto non controllato |
Email marketing
email metrics email history CAN-SPAM A/B testing social media email lists segmentation big data |
| ISBN | 1-60649-993-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1. What everyone should know about email -- 1. Email still matters -- 2. You've got mail! A trip down memory lane -- 3. The anatomy of an email and email environments -- 4. The metrics of email marketing -- Part 2. Email marketing strategy -- 5. Consumer decision making and the role of email -- 6. Making a list that is worth its weight in gold -- 7. Optimizing emails and A/B testing -- Part 3. Beyond the basics of email -- 8. The personalities of email users -- 9. Social media and email: friend, ally, or frenemy? -- 10. Integrating email with big data -- Index. |
| Record Nr. | UNINA-9910820941003321 |
|
Hanna Richard C.
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Hacking mit security onion : Sicherheit im Netzwerk überwachen: Daten erfassen und sammeln, analysieren und angriffe rechtzeitig erkennen / / Chris Sanders, Jason Smith
| Hacking mit security onion : Sicherheit im Netzwerk überwachen: Daten erfassen und sammeln, analysieren und angriffe rechtzeitig erkennen / / Chris Sanders, Jason Smith |
| Autore | Sanders Chris |
| Pubbl/distr/stampa | Haar, [Germany] : , : Franzis, , 2016 |
| Descrizione fisica | 1 online resource (560 pages) |
| Disciplina | 005.8 |
| Soggetto topico |
Computer security
Hackers |
| ISBN | 3-645-20496-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910148827403321 |
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Sanders Chris
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| Haar, [Germany] : , : Franzis, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Medical device cybersecurity for engineers and manufacturers / / Axel Wirth, Christopher Gates, Jason Smith
| Medical device cybersecurity for engineers and manufacturers / / Axel Wirth, Christopher Gates, Jason Smith |
| Autore | Wirth Axel |
| Pubbl/distr/stampa | Norwood, Massachusetts : , : Artech House, , 2020 |
| Descrizione fisica | 1 online resource (303 pages) |
| Disciplina | 338.476817610973 |
| Collana | Artech House Information Security and Privacy Series |
| Soggetto topico |
Medical instruments and apparatus industry
Medical instruments and apparatus - Safety regulations Computer security |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-63081-816-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Why secure medical devices? -- 2. Establishing a cybersecurity focus -- 3. Supply chain management -- 4. Medical device manufacturers' development cycle -- 5. Security in production and sales -- 6. Medical device manufacturer postmarket lifecycle -- 7. HDO lifecycle -- 8. Documentation and artifacts -- 9. Organizational development of roles and responsibilities -- 10. Security technology, tools, and practices -- 11. Select topics/deep dives -- Glossary -- References -- About the authors -- Contributors -- Index. |
| Record Nr. | UNINA-9910511669103321 |
|
Wirth Axel
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| Norwood, Massachusetts : , : Artech House, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Medical device cybersecurity for engineers and manufacturers / / Axel Wirth, Christopher Gates, Jason Smith
| Medical device cybersecurity for engineers and manufacturers / / Axel Wirth, Christopher Gates, Jason Smith |
| Autore | Wirth Axel |
| Pubbl/distr/stampa | Norwood, Massachusetts : , : Artech House, , 2020 |
| Descrizione fisica | 1 online resource (303 pages) |
| Disciplina | 338.476817610973 |
| Collana | Artech House Information Security and Privacy Series |
| Soggetto topico |
Medical instruments and apparatus industry
Medical instruments and apparatus - Safety regulations Computer security |
| ISBN |
1-5231-4598-6
1-63081-816-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Why secure medical devices? -- 2. Establishing a cybersecurity focus -- 3. Supply chain management -- 4. Medical device manufacturers' development cycle -- 5. Security in production and sales -- 6. Medical device manufacturer postmarket lifecycle -- 7. HDO lifecycle -- 8. Documentation and artifacts -- 9. Organizational development of roles and responsibilities -- 10. Security technology, tools, and practices -- 11. Select topics/deep dives -- Glossary -- References -- About the authors -- Contributors -- Index. |
| Record Nr. | UNINA-9910794306003321 |
|
Wirth Axel
|
||
| Norwood, Massachusetts : , : Artech House, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Medical device cybersecurity for engineers and manufacturers / / Axel Wirth, Christopher Gates, Jason Smith
| Medical device cybersecurity for engineers and manufacturers / / Axel Wirth, Christopher Gates, Jason Smith |
| Autore | Wirth Axel |
| Pubbl/distr/stampa | Norwood, Massachusetts : , : Artech House, , 2020 |
| Descrizione fisica | 1 online resource (303 pages) |
| Disciplina | 338.476817610973 |
| Collana | Artech House Information Security and Privacy Series |
| Soggetto topico |
Medical instruments and apparatus industry
Medical instruments and apparatus - Safety regulations Computer security |
| ISBN |
1-5231-4598-6
1-63081-816-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Why secure medical devices? -- 2. Establishing a cybersecurity focus -- 3. Supply chain management -- 4. Medical device manufacturers' development cycle -- 5. Security in production and sales -- 6. Medical device manufacturer postmarket lifecycle -- 7. HDO lifecycle -- 8. Documentation and artifacts -- 9. Organizational development of roles and responsibilities -- 10. Security technology, tools, and practices -- 11. Select topics/deep dives -- Glossary -- References -- About the authors -- Contributors -- Index. |
| Record Nr. | UNINA-9910809326503321 |
|
Wirth Axel
|
||
| Norwood, Massachusetts : , : Artech House, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||