Info
The myth of green marketing : tending our goats at the edge of apocalypse / / Toby M. Smith
| The myth of green marketing : tending our goats at the edge of apocalypse / / Toby M. Smith |
| Autore | Smith Toby M. |
| Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1998 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658.802 |
| Collana | Heritage |
| Soggetto topico |
Green marketing
Consumption (Economics) - Environmental aspects Industrialization - Environmental aspects Environmental degradation |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4426-5742-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- ACKNOWLEDGMENTS -- Introduction -- 1. Theoretical Considerations -- 2. Resignification of 'Consume' -- 3. The Environmental Movement and Consumerism -- 4. Green Consumerism -- 5. Analysis of Examples -- Conclusion -- NOTES -- REFERENCES -- INDEX |
| Record Nr. | UNINA-9910459737203321 |
Smith Toby M.
|
||
| Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The myth of green marketing : tending our goats at the edge of apocalypse / / Toby M. Smith
| The myth of green marketing : tending our goats at the edge of apocalypse / / Toby M. Smith |
| Autore | Smith Toby M. |
| Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1998 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658.802 |
| Collana | Heritage |
| Soggetto topico |
Green marketing
Consumption (Economics) - Environmental aspects Industrialization - Environmental aspects Environmental degradation |
| ISBN |
1-4426-5935-1
1-4426-5742-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Theoretical considerations -- Resignification of 'consume' -- The environmental movement and consumerism -- Green consumerism -- Analysis of examples -- Conclusion. |
| Record Nr. | UNINA-9910787205703321 |
|
Smith Toby M.
|
||
| Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The myth of green marketing : tending our goats at the edge of apocalypse / / Toby M. Smith
| The myth of green marketing : tending our goats at the edge of apocalypse / / Toby M. Smith |
| Autore | Smith Toby M. |
| Pubbl/distr/stampa | Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1998 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658.802 |
| Collana | Heritage |
| Soggetto topico |
Green marketing
Consumption (Economics) - Environmental aspects Industrialization - Environmental aspects Environmental degradation |
| ISBN |
1-4426-5935-1
1-4426-5742-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Theoretical considerations -- Resignification of 'consume' -- The environmental movement and consumerism -- Green consumerism -- Analysis of examples -- Conclusion. |
| Record Nr. | UNINA-9910826326403321 |
|
Smith Toby M.
|
||
| Toronto, Ontario ; ; Buffalo, New York ; ; London, England : , : University of Toronto Press, , 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||