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Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith
| Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith |
| Autore | Smith Mike <1966-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : AMACOM, , 2015 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina |
659.1
659.111 |
| Soggetto topico |
Internet advertising
Internet marketing Target marketing |
| ISBN | 0-8144-4901-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action""
""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from It�s Not the Size of the Data�It�s How You Use It by Koen Pauwels"" |
| Altri titoli varianti | How technology is revolutionizing advertising and the way companies reach consumers |
| Record Nr. | UNINA-9910787138103321 |
Smith Mike <1966->
|
||
| New York : , : AMACOM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith
| Targeted : how technology is revolutionizing advertising and the way companies reach consumers / / Mike Smith |
| Autore | Smith Mike <1966-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : AMACOM, , 2015 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina |
659.1
659.111 |
| Soggetto topico |
Internet advertising
Internet marketing Target marketing |
| ISBN | 0-8144-4901-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""Copyright""; ""Contents""; ""Acknowledgments""; ""Introduction""; ""Chapter 1: The Congested Online Ecosystem""; ""Chapter 2: Search Engine Marketing""; ""Chapter 3: Auctions and the Development of Paid-Search Advertising""; ""Chapter 4: The Google Eclipse""; ""Chapter 5: Display Advertising and the Advent of Ad Networks""; ""Chapter 6: Real-Time Bidding and theTransformation of Online Advertising""; ""Chapter 7: How Real-Time Bidding Works""; ""Chapter 8: Right Media Builds Its Ad Server""; ""Chapter 9: Real-Time Bidding in Action""
""Chapter 10: The Impact of Data on Digital Advertising""""Chapter 11: Data Collection and Its Effect on Privacy""; ""Chapter 12: New Technologies""; ""Notes""; ""Index""; ""A""; ""B""; ""C""; ""D""; ""E""; ""F""; ""G""; ""H""; ""I""; ""K""; ""L""; ""M""; ""N""; ""O""; ""P""; ""Q""; ""R""; ""S""; ""T""; ""U""; ""V""; ""W""; ""Y""; ""Z""; ""About the Author""; ""Free Sample Chapter from It�s Not the Size of the Data�It�s How You Use It by Koen Pauwels"" |
| Altri titoli varianti | How technology is revolutionizing advertising and the way companies reach consumers |
| Record Nr. | UNINA-9910818102903321 |
|
Smith Mike <1966->
|
||
| New York : , : AMACOM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||