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The New Relationship Marketing [[electronic resource] ] : How to Build a Large, Loyal, Profitable Network Using the Social Web
| The New Relationship Marketing [[electronic resource] ] : How to Build a Large, Loyal, Profitable Network Using the Social Web |
| Autore | Smith Mari |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina |
658.8/72
658.872 |
| Soggetto topico |
Customer relations
Relationship marketing Social networks Commerce Business & Economics Marketing & Sales |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-118-13498-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
the new relationship marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web; Contents; Foreword; Acknowledgments; Introduction: What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today?; PART ONE: RELATIONSHIP MARKETING BASICS; Chapter 1: How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears; Chapter 2: The New Business Skills Everyone Needs; Chapter 3: How to Stay Connected, Yet Protect Your Time and Privacy; PART TWO: NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING
Chapter 4: Step 1: Create a Solid Foundation With the Right CultureChapter 5: Step 2: Review Your Relationships and Chart Your Five Contact Circles; Chapter 6: Step 3: Assess and Improve Your Online Presence; Chapter 7: Step 4: Build Your Network and Become a Center of Influence; Chapter 8: Step 5: Become an Authority Through Quality Content; Chapter 9: Step 6: Turn Fans, Friends, and Followers Into Paying Customers; Chapter 10: Step 7: Go Offline to Optimize Your Online Marketing; Chapter 11: Step 8: Protect Yourself From the Dark Side of the New Web Chapter 12: Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry LeaderConclusion: How to Adapt as Technology Changes: The Future of Relationship Marketing; Notes; Resources; Index |
| Record Nr. | UNINA-9910461769303321 |
Smith Mari
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The New Relationship Marketing [[electronic resource] ] : How to Build a Large, Loyal, Profitable Network Using the Social Web
| The New Relationship Marketing [[electronic resource] ] : How to Build a Large, Loyal, Profitable Network Using the Social Web |
| Autore | Smith Mari |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2014 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina |
658.8/72
658.872 |
| Soggetto topico |
Customer relations
Relationship marketing Social networks Commerce Business & Economics Marketing & Sales |
| ISBN | 1-118-13498-2 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
the new relationship marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web; Contents; Foreword; Acknowledgments; Introduction: What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today?; PART ONE: RELATIONSHIP MARKETING BASICS; Chapter 1: How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears; Chapter 2: The New Business Skills Everyone Needs; Chapter 3: How to Stay Connected, Yet Protect Your Time and Privacy; PART TWO: NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING
Chapter 4: Step 1: Create a Solid Foundation With the Right CultureChapter 5: Step 2: Review Your Relationships and Chart Your Five Contact Circles; Chapter 6: Step 3: Assess and Improve Your Online Presence; Chapter 7: Step 4: Build Your Network and Become a Center of Influence; Chapter 8: Step 5: Become an Authority Through Quality Content; Chapter 9: Step 6: Turn Fans, Friends, and Followers Into Paying Customers; Chapter 10: Step 7: Go Offline to Optimize Your Online Marketing; Chapter 11: Step 8: Protect Yourself From the Dark Side of the New Web Chapter 12: Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry LeaderConclusion: How to Adapt as Technology Changes: The Future of Relationship Marketing; Notes; Resources; Index |
| Record Nr. | UNINA-9910790293903321 |
|
Smith Mari
|
||
| Hoboken, : Wiley, 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||