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Creating market insight [[electronic resource] ] : how firms create value from market understanding / / Brian D Smith, Paul G. Raspin
| Creating market insight [[electronic resource] ] : how firms create value from market understanding / / Brian D Smith, Paul G. Raspin |
| Autore | Smith Brian D (Brian David), <1961-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (334 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | RaspinPaul G |
| Soggetto topico |
Marketing - Management
Marketing - Planning Problem solving Organizational effectiveness |
| ISBN |
1-119-20778-9
1-282-34980-5 9786612349805 0-470-77306-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Creating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together - how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index |
| Record Nr. | UNINA-9910146104303321 |
Smith Brian D (Brian David), <1961->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creating market insight : how firms create value from market understanding / / Brian D Smith, Paul G. Raspin
| Creating market insight : how firms create value from market understanding / / Brian D Smith, Paul G. Raspin |
| Autore | Smith Brian D (Brian David), <1961-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (334 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | RaspinPaul G |
| Soggetto topico |
Marketing - Management
Marketing - Planning Problem solving Organizational effectiveness |
| ISBN |
1-119-20778-9
1-282-34980-5 9786612349805 0-470-77306-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Creating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together - how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index |
| Record Nr. | UNINA-9910810912303321 |
|
Smith Brian D (Brian David), <1961->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||