Info
Consumer behaviour and analytics / / Andrew Smith
| Consumer behaviour and analytics / / Andrew Smith |
| Autore | Smith Andrew <1967 March 27-> |
| Pubbl/distr/stampa | London ; ; New York, New York : , : Routledge, , [2020] |
| Descrizione fisica | 1 online resource (217 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Marketing - Data processing |
| ISBN |
0-429-48992-7
0-429-95335-6 0-429-95336-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index. |
| Record Nr. | UNINA-9910793607903321 |
Smith Andrew <1967 March 27->
|
||
| London ; ; New York, New York : , : Routledge, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour and analytics / / Andrew Smith
| Consumer behaviour and analytics / / Andrew Smith |
| Autore | Smith Andrew <1967 March 27-> |
| Pubbl/distr/stampa | London ; ; New York, New York : , : Routledge, , [2020] |
| Descrizione fisica | 1 online resource (217 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Marketing - Data processing |
| ISBN |
0-429-48992-7
0-429-95335-6 0-429-95336-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index. |
| Record Nr. | UNINA-9910821142503321 |
|
Smith Andrew <1967 March 27->
|
||
| London ; ; New York, New York : , : Routledge, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||