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The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek
| The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek |
| Autore | Sladek Sarah L. |
| Pubbl/distr/stampa | Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011 |
| Descrizione fisica | 1 online resource (130 p.) |
| Disciplina | 340.023/73 |
| Collana | ASAE/Jossey-Bass Series |
| Soggetto topico |
Associations, institutions, etc - Membership
Professional associations - Membership Professional associations - Marketing Professional associations - Planning Nonprofit organizations - organization & administration |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-89123-6
1-118-83426-7 1-118-83429-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The End of Membership As We Know It; Copyright; Contents; Chapter 1: The Making of a Dominant Association; Looking Forward; Association Must-Haves; Niche; Culture; Dues; Chapter 2: Embracing Change; Focus on the Future; American College of Sports Medicine; Making a Change; Association Life Expectancy; Membership Turnover ; New England Law Library Consortium; Ohio State Medical Association; Chapter 3: Offering Better Benefits; Value Mistakes; Turning a Scrooge into a Trump; Turning a Glass of Milk into a Cash Cow; Turning an Antique into a Precious Commodity; Member Benefits Formula
Moore County Chamber of CommerceFocus on the Future; Member Benefits Matrix; Chapter 4: Furthering Your Reach; The New Recruits; Target Market Needs; Target Market Potential; The Loyalists; Menu Diversification; Chapter 5: Building Online Communities; Community-Building Online; Mission Possible; American Institute of Certified Public Accountants (AICPA); Metropolitan Milwaukee Area Chamber of Commerce (MMAC); Snow and Ice Management Association (SIMA); National Association of Manufacturers (NAM); No Chapters, Only Communities; Indie Beauty Network; Community Redefined Chapter 6: Redefining MembershipMembership Models; Customized Membership; Electronic Membership; International Membership; Multitier Membership; Open Membership; Senior Planners Industry Network; More Models; Lifetime Membership; Career Transition Membership; Student Membership; Young Professional Membership; Monthly Automatic Payment Membership; Trial Membership; Chapter 7: Building a Next Century Association; A Safety Net; Step 1: Focus; Step 2: Goal-Setting; Step 3: Marketing; Step 4: Troubleshooting; Step 5: Targeted Progress; Letting Go; Index |
| Record Nr. | UNINA-9910139032403321 |
Sladek Sarah L.
|
||
| Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek
| The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek |
| Autore | Sladek Sarah L. |
| Pubbl/distr/stampa | Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011 |
| Descrizione fisica | 1 online resource (130 p.) |
| Disciplina | 340.023/73 |
| Collana | ASAE/Jossey-Bass Series |
| Soggetto topico |
Associations, institutions, etc - Membership
Professional associations - Membership Professional associations - Marketing Professional associations - Planning Nonprofit organizations - organization & administration |
| ISBN |
1-118-89123-6
1-118-83426-7 1-118-83429-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The End of Membership As We Know It; Copyright; Contents; Chapter 1: The Making of a Dominant Association; Looking Forward; Association Must-Haves; Niche; Culture; Dues; Chapter 2: Embracing Change; Focus on the Future; American College of Sports Medicine; Making a Change; Association Life Expectancy; Membership Turnover ; New England Law Library Consortium; Ohio State Medical Association; Chapter 3: Offering Better Benefits; Value Mistakes; Turning a Scrooge into a Trump; Turning a Glass of Milk into a Cash Cow; Turning an Antique into a Precious Commodity; Member Benefits Formula
Moore County Chamber of CommerceFocus on the Future; Member Benefits Matrix; Chapter 4: Furthering Your Reach; The New Recruits; Target Market Needs; Target Market Potential; The Loyalists; Menu Diversification; Chapter 5: Building Online Communities; Community-Building Online; Mission Possible; American Institute of Certified Public Accountants (AICPA); Metropolitan Milwaukee Area Chamber of Commerce (MMAC); Snow and Ice Management Association (SIMA); National Association of Manufacturers (NAM); No Chapters, Only Communities; Indie Beauty Network; Community Redefined Chapter 6: Redefining MembershipMembership Models; Customized Membership; Electronic Membership; International Membership; Multitier Membership; Open Membership; Senior Planners Industry Network; More Models; Lifetime Membership; Career Transition Membership; Student Membership; Young Professional Membership; Monthly Automatic Payment Membership; Trial Membership; Chapter 7: Building a Next Century Association; A Safety Net; Step 1: Focus; Step 2: Goal-Setting; Step 3: Marketing; Step 4: Troubleshooting; Step 5: Targeted Progress; Letting Go; Index |
| Record Nr. | UNISA-996200528303316 |
|
Sladek Sarah L.
|
||
| Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek
| The end of membership as we know it : building the fortune-flipping, must-have association of the next century / / Sarah L. Sladek |
| Autore | Sladek Sarah L. |
| Pubbl/distr/stampa | Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011 |
| Descrizione fisica | 1 online resource (130 p.) |
| Disciplina | 340.023/73 |
| Collana | ASAE/Jossey-Bass Series |
| Soggetto topico |
Associations, institutions, etc - Membership
Professional associations - Membership Professional associations - Marketing Professional associations - Planning Nonprofit organizations - organization & administration |
| ISBN |
1-118-89123-6
1-118-83426-7 1-118-83429-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The End of Membership As We Know It; Copyright; Contents; Chapter 1: The Making of a Dominant Association; Looking Forward; Association Must-Haves; Niche; Culture; Dues; Chapter 2: Embracing Change; Focus on the Future; American College of Sports Medicine; Making a Change; Association Life Expectancy; Membership Turnover ; New England Law Library Consortium; Ohio State Medical Association; Chapter 3: Offering Better Benefits; Value Mistakes; Turning a Scrooge into a Trump; Turning a Glass of Milk into a Cash Cow; Turning an Antique into a Precious Commodity; Member Benefits Formula
Moore County Chamber of CommerceFocus on the Future; Member Benefits Matrix; Chapter 4: Furthering Your Reach; The New Recruits; Target Market Needs; Target Market Potential; The Loyalists; Menu Diversification; Chapter 5: Building Online Communities; Community-Building Online; Mission Possible; American Institute of Certified Public Accountants (AICPA); Metropolitan Milwaukee Area Chamber of Commerce (MMAC); Snow and Ice Management Association (SIMA); National Association of Manufacturers (NAM); No Chapters, Only Communities; Indie Beauty Network; Community Redefined Chapter 6: Redefining MembershipMembership Models; Customized Membership; Electronic Membership; International Membership; Multitier Membership; Open Membership; Senior Planners Industry Network; More Models; Lifetime Membership; Career Transition Membership; Student Membership; Young Professional Membership; Monthly Automatic Payment Membership; Trial Membership; Chapter 7: Building a Next Century Association; A Safety Net; Step 1: Focus; Step 2: Goal-Setting; Step 3: Marketing; Step 4: Troubleshooting; Step 5: Targeted Progress; Letting Go; Index |
| Record Nr. | UNINA-9910829835803321 |
|
Sladek Sarah L.
|
||
| Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||