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Digital and social media marketing : emerging applications and theoretical development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
| Digital and social media marketing : emerging applications and theoretical development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi |
| Edizione | [First edition 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (337 pages) |
| Disciplina | 658.872 |
| Collana | Advances in Theory and Practice of Emerging Markets |
| Soggetto topico |
Information technology
Business—Data processing Internet marketing Globalization Markets IT in Business Online Marketing/Social Media Emerging Markets/Globalization Màrqueting per Internet |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-24374-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-Creation: A Theoretical Analysis -- Chapter 4. Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia -- Chapter 5. Developing a Research Instrument to study the impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping -- Chapter 6. Materialism Effect on Apparel Communitive Consumption Platform Usage: A Research Proposal -- Part II: Social Media Analytics -- Chapter 7. Persona Classification of Celebrity Twitter Users -- Chapter 8. Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets Insights from Twitter Analytics -- Part III: Emerging Technology and Digital Marketing -- Chapter 9. Using AI to personalise emotionally appealing advertisement -- Chapter 10. The importance of App Store Optimization (ASO) for hospitality applications -- Chapter 11. Psychological analytics based technology adoption model for effective educational marketing -- Chapter 12. Smart cities and Marketing: the female-relational-orientation -- Chapter 13. Examining the underlying attitudinal components driving technology adoption, adaptation behaviour and outcome in entirety -- Part IV: Digital Marketing: Case Studies and Practitioner Experiences -- Chapter 14. Considerations on Global Social Media Marketing -- Chapter 15. Multi-channel digital marketing strategy in an emerging economy: The case of Flintobox in India -- Chapter 16. Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value -- Chapter 17. Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market -- Chapter 18. Online Product Localization: Challenges and Solutions in Global Online Marketplaces -- Chapter 19. Taste v. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era -- Chapter 20. Localization strategy for business-to-business digital marketing with a focus on industrial metrology -- Chapter 21. Understanding Neuromarketing Techniques and Their Use in Localization -- Chapter 22. Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth -- Chapter 23. Attracting new students, satisfying current students, and creating fans of an educational institution. |
| Record Nr. | UNINA-9910367257003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda / / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal
| Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda / / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (429 pages) |
| Disciplina | 658.8 |
| Collana | Advances in Theory and Practice of Emerging Markets |
| Soggetto topico |
Globalization
Markets Information technology Business—Data processing Management Industrial management Emerging Markets/Globalization IT in Business Innovation/Technology Management Empreses Estudis de mercat Globalització (Economia) Tecnologia de la informació |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-75013-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Economics and Finance -- Chapter 1: The Political Economy of Financial Development: A Review -- Chapter 2: Grievance Redressal in the Indian Financial Regulatory Space - The Unified Approach -- Chapter 3: Role of Intermediaries in Providing Financial Access: Current and Future Research Trends -- Chapter 4: The UK Economy and Brexit -- Section 2: Financial Technology -- Chapter 5: Digital Technologies and Pro-Poor Finance -- Chapter 6: Identifying Critical Success Factor (CSFs) for the Adoption of Digital Payment Systems: A study of Indian National Banks -- Chapter 7: Mobile Banking Adoption: Key Challenges and Opportunities, and Implications for a Developing Country -- Section 3: Digital Business -- Chapter 8: Hyper-Localizing e-Commerce Strategy: An Emerging Markets Perspective -- Chapter 9: Exploring e-Business in Indian SMEs: Adoption, Trends and the Way Forward -- Chapter 10: Opportunities and Challenges of Augmented Reality Shopping in Emerging Markets -- Chapter 11: The Impact of Social Media on Internal Communications in the Tanzanian Telecom Industry -- Section 4: Information Systems and Communication Technologies -- Chapter 12: Social Media Research In and Of India: A Snapshot -- Chapter 13: Evaluating the Current Situation of Mobile Services (M-Services) in the Kingdom of Saudi Arabia -- Chapter 14: An Examination of the Role of National IT Development and Infrastructure in Models for Smartphone Adoption and Use: The Cases of Iraq, Jordan and the UAE -- Chapter 15: Factors Influencing the Adoption of e-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT -- Chapter 16: Internet of Things (IoT) in Agriculture Supply Chain Management: A Developing Country Perspective -- Chapter 17: Readiness of Smart City: Emerging Economy Perspective -- Chapter 18: Integration of Public Sector Healthcare Information Systems with Private Sector Healthcare Providers in Pakistan: Challenges, Opportunities and Solutions -- Section: 5 Marketing -- Chapter 19: Adoption of Pro-Poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda -- Chapter 20: Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting -- Chapter 21: Rurality in Flux: A Perspective on Rural Tourism Enterprise -- Chapter 22: Factors Affecting Jordanian Consumers’ Attitudes toward Facebook Advertising: Case Study of Tourism -- Chapter 23: Factors affecting consumers’ pro-environmental behaviours in Saudi Arabia -- Chapter 24: Do you like to be an Aspirational Referee to Promote a Product? Act like a Celebrity in Emerging Market -- Section : Management and International Business -- Chapter 25: Institutional Export Barriers on Exporters from Emerging Markets: Evidence from China -- Chapter 26: Examining the Recruitment and Selection in the Internet Financial Industry in China -- Chapter 27: Advances in Talent Management Research: A Review of Extant Literature -- Chapter 28: Networking and Entrepreneurial Activity in Kuwait -- Chapter 29: The ethics and governance of an emerging technology in an emerging market: The case of private umbilical cord blood banking in India -- Chapter 30: Institutional Voids and Indian Automotive Industry: Challenges and Reflection. |
| Record Nr. | UNINA-9910298208203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social Media: The Good, the Bad, and the Ugly [[electronic resource] ] : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings / / edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras
| Social Media: The Good, the Bad, and the Ugly [[electronic resource] ] : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings / / edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (XXIV, 730 p. 99 illus.) |
| Disciplina | 006.7 |
| Collana | Theoretical Computer Science and General Issues |
| Soggetto topico |
Electronic commerce
Computers and civilization Computer networks Electronic data processing—Management e-Commerce and e-Business Computers and Society Computer Communication Networks IT Operations |
| ISBN | 3-319-45234-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online Communities. |
| Record Nr. | UNISA-996465661903316 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Social Media: The Good, the Bad, and the Ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings / / edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras
| Social Media: The Good, the Bad, and the Ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings / / edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (XXIV, 730 p. 99 illus.) |
| Disciplina | 006.7 |
| Collana | Theoretical Computer Science and General Issues |
| Soggetto topico |
Electronic commerce
Computers and civilization Computer networks Electronic data processing—Management e-Commerce and e-Business Computers and Society Computer Communication Networks IT Operations |
| ISBN | 3-319-45234-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online Communities. |
| Record Nr. | UNINA-9910484775903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||