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Bridging the values gap : how authentic organizations bring values to life / / R. Edward Freeman, Ellen R. Auster ; foreword by John Mackey and Raj Sisodia
| Bridging the values gap : how authentic organizations bring values to life / / R. Edward Freeman, Ellen R. Auster ; foreword by John Mackey and Raj Sisodia |
| Autore | Freeman R. Edward <1951-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Oakland, California : , : Berrett-Koehler Publishers, Inc., , 2015 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.408 |
| Soggetto topico |
Value
Economic value added Strategic planning - Employee participation |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-60994-958-7
1-60994-957-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover Page; Title Page; Copyright Page; Dedication; Contents; Foreword; Preface; Part I: Understanding the Values Gap in Business; Chapter 1 The Values Gap in Business; Chapter 2 Just Be Authentic: Not So Fast, Not So Easy; Chapter 3 Authentic Organizations: Is Yours One?; Chapter 4 Do Values Right or Don't Do Them at All; Part II: How Businesses Can Bridge the Values Gap; Chapter 5 Introspective Values: Reflecting on Self and the Organization; Chapter 6 Historical Values: Exploring the Impact of Our Past; Chapter 7 Connectedness Values: Creating a Sense of Belonging and Community
Chapter 8 Aspirational Values: Our Hopes and DreamsPart III: Bringing the Conversation to Life; Chapter 9 Getting Started; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910460979603321 |
Freeman R. Edward <1951->
|
||
| Oakland, California : , : Berrett-Koehler Publishers, Inc., , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Bridging the values gap : how authentic organizations bring values to life / / R. Edward Freeman, Ellen R. Auster ; foreword by John Mackey and Raj Sisodia
| Bridging the values gap : how authentic organizations bring values to life / / R. Edward Freeman, Ellen R. Auster ; foreword by John Mackey and Raj Sisodia |
| Autore | Freeman R. Edward <1951-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Oakland, California : , : Berrett-Koehler Publishers, Inc., , 2015 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.408 |
| Soggetto topico |
Value
Economic value added Strategic planning - Employee participation |
| ISBN |
1-60994-958-7
1-60994-957-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover Page; Title Page; Copyright Page; Dedication; Contents; Foreword; Preface; Part I: Understanding the Values Gap in Business; Chapter 1 The Values Gap in Business; Chapter 2 Just Be Authentic: Not So Fast, Not So Easy; Chapter 3 Authentic Organizations: Is Yours One?; Chapter 4 Do Values Right or Don't Do Them at All; Part II: How Businesses Can Bridge the Values Gap; Chapter 5 Introspective Values: Reflecting on Self and the Organization; Chapter 6 Historical Values: Exploring the Impact of Our Past; Chapter 7 Connectedness Values: Creating a Sense of Belonging and Community
Chapter 8 Aspirational Values: Our Hopes and DreamsPart III: Bringing the Conversation to Life; Chapter 9 Getting Started; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910797381303321 |
|
Freeman R. Edward <1951->
|
||
| Oakland, California : , : Berrett-Koehler Publishers, Inc., , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Bridging the values gap : how authentic organizations bring values to life / / R. Edward Freeman, Ellen R. Auster ; foreword by John Mackey and Raj Sisodia
| Bridging the values gap : how authentic organizations bring values to life / / R. Edward Freeman, Ellen R. Auster ; foreword by John Mackey and Raj Sisodia |
| Autore | Freeman R. Edward <1951-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Oakland, California : , : Berrett-Koehler Publishers, Inc., , 2015 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.408 |
| Soggetto topico |
Value
Economic value added Strategic planning - Employee participation |
| ISBN |
1-60994-958-7
1-60994-957-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover Page; Title Page; Copyright Page; Dedication; Contents; Foreword; Preface; Part I: Understanding the Values Gap in Business; Chapter 1 The Values Gap in Business; Chapter 2 Just Be Authentic: Not So Fast, Not So Easy; Chapter 3 Authentic Organizations: Is Yours One?; Chapter 4 Do Values Right or Don't Do Them at All; Part II: How Businesses Can Bridge the Values Gap; Chapter 5 Introspective Values: Reflecting on Self and the Organization; Chapter 6 Historical Values: Exploring the Impact of Our Past; Chapter 7 Connectedness Values: Creating a Sense of Belonging and Community
Chapter 8 Aspirational Values: Our Hopes and DreamsPart III: Bringing the Conversation to Life; Chapter 9 Getting Started; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910818265403321 |
|
Freeman R. Edward <1951->
|
||
| Oakland, California : , : Berrett-Koehler Publishers, Inc., , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors
| Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ShethJagdish N
SisodiaRajendra |
| Soggetto topico | Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-70511-7
1-317-47288-8 1-282-11944-3 9786612119446 0-7656-2468-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Does Marketing Need Reform?; CONTENTS; CHAPTER 1. INTRODUCTION Does Marketing Need Reform?; MARKETING: THE GOOD, THE BAD, AND THE UGLY; The Bad: Unethical Marketing; The Ugly: Dumb Marketing; The Bad and Ugly: Wasteful Marketing; NOTHING EXCEEDS LIKE EXCESS; CONCLUSION; Restoring Marketing Virtues, or Kinder, Gentler Marketing; REFERENCES; PART 1. MIRROR, MIRROR ON THE WALL Marketing's Image, Excess, and Resistance Problems; CHAPTER 2. COMING TO CONCURRENCE. Improving Marketing Productivity by Reengaging Resistant Consumers; CHAPTER 3. THE IMAGE OF MARKETING
CHAPTER 4. WHY MARKETING NEEDS REFORMCHAPTER 5. MARKETING REFORM The Case of Excessive Buying; PART 2. ARE MARKETING'S PROBLEMS SELF-CORRECTING?; CHAPTER 6. DOES REFORM NEED REFORM?; CHAPTER 7. THE MORALITY OF MARKETS,MARKETING, AND THE CORPORATE PURPOSE; CHAPTER 8. ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy; CHAPTER 9. DOES MARKETING NEED REFORM? Personal Reflections; CHAPTER 10. REFORM, RECLAMATION, OR IMPROVEMENT Reinventing Marketing; PART 3. RETHINKING MARKETING'S SACRED COWS; CHAPTER 11. CHALLENGING THE MENTAL MODELS OF MARKETING CHAPTER 12. WHITHER "MARKETING"?Commentary on the American Marketing Association's New Definition of MarketingCHAPTER 13. INTERACTION ORIENTATION The New Marketing Competency; CHAPTER 14. CUSTOMER ADVOCACY A New Paradigm for Marketing?; CHAPTER 15. DOES MARKETING NEED TO TRANSCEND MODERNITY?; CHAPTER 16. FROM MARKETING TO THE MARKET A Call for Paradigm Shift; PART 4. ADJUSTING TO MARKETING'S CHANGING CONTEXT; CHAPTER 17. ETHICAL LAPSES OF MARKETERS; CHAPTER 18. THE PRICE IS UNFAIR! Reforming Pricing Management; CHAPTER 19. MARKETING TO THE NEW CUSTOMER MAJORITY CHAPTER 20. QUESTIONS MARKETERS NEED TO ANSWERCHAPTER 21. MARKETING'S FINAL FRONTIER The Automation of Consumption; CHAPTER 22. THE MARKETING-IT PARADOX Interactions from the Customer's Perspective; PART 5. MARKETING AND ITS STAKEHOLDERS; CHAPTER 23. MAKING MARKETING ACCOUNTABLE A Broader View; CHAPTER 24. OUT OF SIGHT AND OUT OF OUR MINDS What of Those Left Behind by Globalism?; CHAPTER 25. EXPANDING THE PERSPECTIVE Making U.S. Marketing Relevant for the New World Order; CHAPTER 26. WHAT CAN INDUSTRIALIZING COUNTRIES DO TO AVOID THE NEED FOR MARKETING REFORM? CHAPTER 27. LEVERAGING MARKETING'S INFLUENCE IN TEAM AND GROUP SETTINGSPART 6. ACADEMIA, HEAL THYSELF Reforming Marketing Scholarship and Education; CHAPTER 28. THE WORLD OF MARKETING THOUGHT Where Are We Heading?; CHAPTER 29. MARKETING A Tale of Two Cities; CHAPTER 30. MARKETING OR MARKETERS What or Who Needs Reforming?; CHAPTER 32. DOES MARKETING NEED REFORM SCHOOL? On the Misapplication of Marketing to the Education of Marketers; CHAPTER 33. MUSINGS ON THE NEED FOR REFORM IN MARKETING; PART 7. A NEW MISSION FOR MARKETING; CHAPTER 34. MARKETING A Perpetual Work in Progress CHAPTER 35. RECAPTURING MARKETING'S MISSION |
| Record Nr. | UNINA-9910454151803321 |
| Abingdon, Oxon : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors
| Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ShethJagdish N
SisodiaRajendra |
| Soggetto topico | Marketing |
| ISBN |
1-317-47287-X
1-315-70511-7 1-317-47288-8 1-282-11944-3 9786612119446 0-7656-2468-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Does Marketing Need Reform?; CONTENTS; CHAPTER 1. INTRODUCTION Does Marketing Need Reform?; MARKETING: THE GOOD, THE BAD, AND THE UGLY; The Bad: Unethical Marketing; The Ugly: Dumb Marketing; The Bad and Ugly: Wasteful Marketing; NOTHING EXCEEDS LIKE EXCESS; CONCLUSION; Restoring Marketing Virtues, or Kinder, Gentler Marketing; REFERENCES; PART 1. MIRROR, MIRROR ON THE WALL Marketing's Image, Excess, and Resistance Problems; CHAPTER 2. COMING TO CONCURRENCE. Improving Marketing Productivity by Reengaging Resistant Consumers; CHAPTER 3. THE IMAGE OF MARKETING
CHAPTER 4. WHY MARKETING NEEDS REFORMCHAPTER 5. MARKETING REFORM The Case of Excessive Buying; PART 2. ARE MARKETING'S PROBLEMS SELF-CORRECTING?; CHAPTER 6. DOES REFORM NEED REFORM?; CHAPTER 7. THE MORALITY OF MARKETS,MARKETING, AND THE CORPORATE PURPOSE; CHAPTER 8. ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy; CHAPTER 9. DOES MARKETING NEED REFORM? Personal Reflections; CHAPTER 10. REFORM, RECLAMATION, OR IMPROVEMENT Reinventing Marketing; PART 3. RETHINKING MARKETING'S SACRED COWS; CHAPTER 11. CHALLENGING THE MENTAL MODELS OF MARKETING CHAPTER 12. WHITHER "MARKETING"?Commentary on the American Marketing Association's New Definition of MarketingCHAPTER 13. INTERACTION ORIENTATION The New Marketing Competency; CHAPTER 14. CUSTOMER ADVOCACY A New Paradigm for Marketing?; CHAPTER 15. DOES MARKETING NEED TO TRANSCEND MODERNITY?; CHAPTER 16. FROM MARKETING TO THE MARKET A Call for Paradigm Shift; PART 4. ADJUSTING TO MARKETING'S CHANGING CONTEXT; CHAPTER 17. ETHICAL LAPSES OF MARKETERS; CHAPTER 18. THE PRICE IS UNFAIR! Reforming Pricing Management; CHAPTER 19. MARKETING TO THE NEW CUSTOMER MAJORITY CHAPTER 20. QUESTIONS MARKETERS NEED TO ANSWERCHAPTER 21. MARKETING'S FINAL FRONTIER The Automation of Consumption; CHAPTER 22. THE MARKETING-IT PARADOX Interactions from the Customer's Perspective; PART 5. MARKETING AND ITS STAKEHOLDERS; CHAPTER 23. MAKING MARKETING ACCOUNTABLE A Broader View; CHAPTER 24. OUT OF SIGHT AND OUT OF OUR MINDS What of Those Left Behind by Globalism?; CHAPTER 25. EXPANDING THE PERSPECTIVE Making U.S. Marketing Relevant for the New World Order; CHAPTER 26. WHAT CAN INDUSTRIALIZING COUNTRIES DO TO AVOID THE NEED FOR MARKETING REFORM? CHAPTER 27. LEVERAGING MARKETING'S INFLUENCE IN TEAM AND GROUP SETTINGSPART 6. ACADEMIA, HEAL THYSELF Reforming Marketing Scholarship and Education; CHAPTER 28. THE WORLD OF MARKETING THOUGHT Where Are We Heading?; CHAPTER 29. MARKETING A Tale of Two Cities; CHAPTER 30. MARKETING OR MARKETERS What or Who Needs Reforming?; CHAPTER 32. DOES MARKETING NEED REFORM SCHOOL? On the Misapplication of Marketing to the Education of Marketers; CHAPTER 33. MUSINGS ON THE NEED FOR REFORM IN MARKETING; PART 7. A NEW MISSION FOR MARKETING; CHAPTER 34. MARKETING A Perpetual Work in Progress CHAPTER 35. RECAPTURING MARKETING'S MISSION |
| Record Nr. | UNINA-9910777998303321 |
| Abingdon, Oxon : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors
| Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ShethJagdish N
SisodiaRajendra |
| Soggetto topico | Marketing |
| ISBN |
1-317-47287-X
1-315-70511-7 1-317-47288-8 1-282-11944-3 9786612119446 0-7656-2468-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Does Marketing Need Reform?; CONTENTS; CHAPTER 1. INTRODUCTION Does Marketing Need Reform?; MARKETING: THE GOOD, THE BAD, AND THE UGLY; The Bad: Unethical Marketing; The Ugly: Dumb Marketing; The Bad and Ugly: Wasteful Marketing; NOTHING EXCEEDS LIKE EXCESS; CONCLUSION; Restoring Marketing Virtues, or Kinder, Gentler Marketing; REFERENCES; PART 1. MIRROR, MIRROR ON THE WALL Marketing's Image, Excess, and Resistance Problems; CHAPTER 2. COMING TO CONCURRENCE. Improving Marketing Productivity by Reengaging Resistant Consumers; CHAPTER 3. THE IMAGE OF MARKETING
CHAPTER 4. WHY MARKETING NEEDS REFORMCHAPTER 5. MARKETING REFORM The Case of Excessive Buying; PART 2. ARE MARKETING'S PROBLEMS SELF-CORRECTING?; CHAPTER 6. DOES REFORM NEED REFORM?; CHAPTER 7. THE MORALITY OF MARKETS,MARKETING, AND THE CORPORATE PURPOSE; CHAPTER 8. ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy; CHAPTER 9. DOES MARKETING NEED REFORM? Personal Reflections; CHAPTER 10. REFORM, RECLAMATION, OR IMPROVEMENT Reinventing Marketing; PART 3. RETHINKING MARKETING'S SACRED COWS; CHAPTER 11. CHALLENGING THE MENTAL MODELS OF MARKETING CHAPTER 12. WHITHER "MARKETING"?Commentary on the American Marketing Association's New Definition of MarketingCHAPTER 13. INTERACTION ORIENTATION The New Marketing Competency; CHAPTER 14. CUSTOMER ADVOCACY A New Paradigm for Marketing?; CHAPTER 15. DOES MARKETING NEED TO TRANSCEND MODERNITY?; CHAPTER 16. FROM MARKETING TO THE MARKET A Call for Paradigm Shift; PART 4. ADJUSTING TO MARKETING'S CHANGING CONTEXT; CHAPTER 17. ETHICAL LAPSES OF MARKETERS; CHAPTER 18. THE PRICE IS UNFAIR! Reforming Pricing Management; CHAPTER 19. MARKETING TO THE NEW CUSTOMER MAJORITY CHAPTER 20. QUESTIONS MARKETERS NEED TO ANSWERCHAPTER 21. MARKETING'S FINAL FRONTIER The Automation of Consumption; CHAPTER 22. THE MARKETING-IT PARADOX Interactions from the Customer's Perspective; PART 5. MARKETING AND ITS STAKEHOLDERS; CHAPTER 23. MAKING MARKETING ACCOUNTABLE A Broader View; CHAPTER 24. OUT OF SIGHT AND OUT OF OUR MINDS What of Those Left Behind by Globalism?; CHAPTER 25. EXPANDING THE PERSPECTIVE Making U.S. Marketing Relevant for the New World Order; CHAPTER 26. WHAT CAN INDUSTRIALIZING COUNTRIES DO TO AVOID THE NEED FOR MARKETING REFORM? CHAPTER 27. LEVERAGING MARKETING'S INFLUENCE IN TEAM AND GROUP SETTINGSPART 6. ACADEMIA, HEAL THYSELF Reforming Marketing Scholarship and Education; CHAPTER 28. THE WORLD OF MARKETING THOUGHT Where Are We Heading?; CHAPTER 29. MARKETING A Tale of Two Cities; CHAPTER 30. MARKETING OR MARKETERS What or Who Needs Reforming?; CHAPTER 32. DOES MARKETING NEED REFORM SCHOOL? On the Misapplication of Marketing to the Education of Marketers; CHAPTER 33. MUSINGS ON THE NEED FOR REFORM IN MARKETING; PART 7. A NEW MISSION FOR MARKETING; CHAPTER 34. MARKETING A Perpetual Work in Progress CHAPTER 35. RECAPTURING MARKETING'S MISSION |
| Record Nr. | UNINA-9910799943903321 |
| Abingdon, Oxon : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors
| Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ShethJagdish N
SisodiaRajendra |
| Soggetto topico | Marketing |
| ISBN |
1-317-47287-X
1-315-70511-7 1-317-47288-8 1-282-11944-3 9786612119446 0-7656-2468-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Does Marketing Need Reform?; CONTENTS; CHAPTER 1. INTRODUCTION Does Marketing Need Reform?; MARKETING: THE GOOD, THE BAD, AND THE UGLY; The Bad: Unethical Marketing; The Ugly: Dumb Marketing; The Bad and Ugly: Wasteful Marketing; NOTHING EXCEEDS LIKE EXCESS; CONCLUSION; Restoring Marketing Virtues, or Kinder, Gentler Marketing; REFERENCES; PART 1. MIRROR, MIRROR ON THE WALL Marketing's Image, Excess, and Resistance Problems; CHAPTER 2. COMING TO CONCURRENCE. Improving Marketing Productivity by Reengaging Resistant Consumers; CHAPTER 3. THE IMAGE OF MARKETING
CHAPTER 4. WHY MARKETING NEEDS REFORMCHAPTER 5. MARKETING REFORM The Case of Excessive Buying; PART 2. ARE MARKETING'S PROBLEMS SELF-CORRECTING?; CHAPTER 6. DOES REFORM NEED REFORM?; CHAPTER 7. THE MORALITY OF MARKETS,MARKETING, AND THE CORPORATE PURPOSE; CHAPTER 8. ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy; CHAPTER 9. DOES MARKETING NEED REFORM? Personal Reflections; CHAPTER 10. REFORM, RECLAMATION, OR IMPROVEMENT Reinventing Marketing; PART 3. RETHINKING MARKETING'S SACRED COWS; CHAPTER 11. CHALLENGING THE MENTAL MODELS OF MARKETING CHAPTER 12. WHITHER "MARKETING"?Commentary on the American Marketing Association's New Definition of MarketingCHAPTER 13. INTERACTION ORIENTATION The New Marketing Competency; CHAPTER 14. CUSTOMER ADVOCACY A New Paradigm for Marketing?; CHAPTER 15. DOES MARKETING NEED TO TRANSCEND MODERNITY?; CHAPTER 16. FROM MARKETING TO THE MARKET A Call for Paradigm Shift; PART 4. ADJUSTING TO MARKETING'S CHANGING CONTEXT; CHAPTER 17. ETHICAL LAPSES OF MARKETERS; CHAPTER 18. THE PRICE IS UNFAIR! Reforming Pricing Management; CHAPTER 19. MARKETING TO THE NEW CUSTOMER MAJORITY CHAPTER 20. QUESTIONS MARKETERS NEED TO ANSWERCHAPTER 21. MARKETING'S FINAL FRONTIER The Automation of Consumption; CHAPTER 22. THE MARKETING-IT PARADOX Interactions from the Customer's Perspective; PART 5. MARKETING AND ITS STAKEHOLDERS; CHAPTER 23. MAKING MARKETING ACCOUNTABLE A Broader View; CHAPTER 24. OUT OF SIGHT AND OUT OF OUR MINDS What of Those Left Behind by Globalism?; CHAPTER 25. EXPANDING THE PERSPECTIVE Making U.S. Marketing Relevant for the New World Order; CHAPTER 26. WHAT CAN INDUSTRIALIZING COUNTRIES DO TO AVOID THE NEED FOR MARKETING REFORM? CHAPTER 27. LEVERAGING MARKETING'S INFLUENCE IN TEAM AND GROUP SETTINGSPART 6. ACADEMIA, HEAL THYSELF Reforming Marketing Scholarship and Education; CHAPTER 28. THE WORLD OF MARKETING THOUGHT Where Are We Heading?; CHAPTER 29. MARKETING A Tale of Two Cities; CHAPTER 30. MARKETING OR MARKETERS What or Who Needs Reforming?; CHAPTER 32. DOES MARKETING NEED REFORM SCHOOL? On the Misapplication of Marketing to the Education of Marketers; CHAPTER 33. MUSINGS ON THE NEED FOR REFORM IN MARKETING; PART 7. A NEW MISSION FOR MARKETING; CHAPTER 34. MARKETING A Perpetual Work in Progress CHAPTER 35. RECAPTURING MARKETING'S MISSION |
| Record Nr. | UNINA-9910813089403321 |
| Abingdon, Oxon : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The global rule of three : competing with conscious strategy / / Jagdish Sheth, Can Uslay, Raj Sisodia
| The global rule of three : competing with conscious strategy / / Jagdish Sheth, Can Uslay, Raj Sisodia |
| Autore | Sheth Jagdish N. |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2020] |
| Descrizione fisica | 1 online resource : color illustrations |
| Disciplina | 658.4012 |
| Soggetto topico |
Strategic planning
Competition |
| ISBN | 3-030-57473-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What Is the Rule of Three? -- 2. Strategies for Generalists, Specialists, and Ditch Dwellers -- 3. How Industries Evolve, Mature, and Revitalize -- 4. Ten Ways to Innovate and Revitalize Industries -- 5. Evolving to the Global Rule of Three -- 6. The New Triad Power: Impact on Global Markets, Resources, and Politics -- 7. Global Expansion Strategies for Multinationals from Emerging Markets -- 8. Epilogue: What Does the Global Future Hold? |
| Record Nr. | UNINA-9910427856203321 |
|
Sheth Jagdish N.
|
||
| Cham, Switzerland : , : Springer, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia
| Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia |
| Autore | Parvatiyar Atul |
| Edizione | [1st edition.] |
| Pubbl/distr/stampa | Los Angeles, CA : , : SAGE Publications, Inc., , 2019 |
| Descrizione fisica | 1 online resource (693 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
93-5328-773-1
93-5280-818-5 93-5280-819-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910480782903321 |
|
Parvatiyar Atul
|
||
| Los Angeles, CA : , : SAGE Publications, Inc., , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia
| Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia |
| Autore | Parvatiyar Atul |
| Edizione | [1st edition.] |
| Pubbl/distr/stampa | Los Angeles, CA : , : SAGE Publications, Inc., , 2019 |
| Descrizione fisica | 1 online resource (629 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Disruptive technologies
Marketing Consumer behavior |
| ISBN |
93-5328-773-1
93-5280-818-5 93-5280-819-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793240803321 |
|
Parvatiyar Atul
|
||
| Los Angeles, CA : , : SAGE Publications, Inc., , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
