Rural marketing [[electronic resource] ] : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey |
Autore | Singh Awadhesh Kumar |
Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2005 |
Descrizione fisica | 1 online resource (228 p.) |
Disciplina | 307.1412 |
Altri autori (Persone) | PandeySatyaprakash |
Soggetto topico |
Marketing - India
Agriculture - India - Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-281-44960-1
9786611449605 81-224-2297-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing
Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography |
Record Nr. | UNINA-9910454713503321 |
Singh Awadhesh Kumar
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New Delhi, : New Age International (P) Ltd., Publishers, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Rural marketing [[electronic resource] ] : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey |
Autore | Singh Awadhesh Kumar |
Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2005 |
Descrizione fisica | 1 online resource (228 p.) |
Disciplina | 307.1412 |
Altri autori (Persone) | PandeySatyaprakash |
Soggetto topico |
Marketing - India
Agriculture - India - Marketing |
ISBN |
1-281-44960-1
9786611449605 81-224-2297-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing
Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography |
Record Nr. | UNINA-9910782505303321 |
Singh Awadhesh Kumar
![]() |
||
New Delhi, : New Age International (P) Ltd., Publishers, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Rural marketing : Indian perspective / / Awadhesh Kumar Singh, Satyaprakash Pandey |
Autore | Singh Awadhesh Kumar |
Edizione | [1st ed.] |
Pubbl/distr/stampa | New Delhi, : New Age International (P) Ltd., Publishers, c2005 |
Descrizione fisica | 1 online resource (228 p.) |
Disciplina | 307.1412 |
Altri autori (Persone) | PandeySatyaprakash |
Soggetto topico |
Marketing - India
Agriculture - India - Marketing |
ISBN |
1-281-44960-1
9786611449605 81-224-2297-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Preface & Acknowledgement; Contents; Chapter 1 Introduction; Chapter 2 Liberalized Economy-Impact on Rural Marketing; Chapter 3 The Rural Consumer in India; Chapter 4 Marketing of Agricultural Inputs; Chapter 5 Marketing of Agricultural Produce; Chapter 6 Marketing Rural Non-Farm Products; Chapter 7 Rural Communication; Chapter 8 Marketing Research and MIS; Chapter 9 Marketing of Consumer Goods and Durables; Chapter 10 Rural Distribution Channels; Chapter 11 Marketing of Services; Chapter 12 Marketing for Social Development; Chapter 13 Rural Retailing
Chapter 14 Problems and Challenges of Rural MarketingChapter 15 Rural Marketing Strategies for India; Bibliography |
Record Nr. | UNINA-9910822634203321 |
Singh Awadhesh Kumar
![]() |
||
New Delhi, : New Age International (P) Ltd., Publishers, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|