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Managing emotion in design innovation / / Amitoj Singh
| Managing emotion in design innovation / / Amitoj Singh |
| Autore | Singh Amitoj |
| Pubbl/distr/stampa | Boca Raton : , : Taylor & Francis, , 2014 |
| Descrizione fisica | 1 online resource (xxix, 197 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Emotions Motorcyclists - Psychology |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Literature-oriented research framework -- 3. Evolution of research methodology -- 4. The sociocultural segmentation of biking -- 5. Emotive quality of biking segments -- 6. Emotion-centered research framework for design innovation. |
| Record Nr. | UNINA-9910720573203321 |
Singh Amitoj
|
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| Boca Raton : , : Taylor & Francis, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing emotion in design innovation / / Amitoj Singh
| Managing emotion in design innovation / / Amitoj Singh |
| Autore | Singh Amitoj |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Taylor & Francis Group, , [2014] |
| Descrizione fisica | 1 online resource (248 p.) |
| Disciplina |
658.5/7520954
658.57520954 |
| Soggetto topico |
Product design - India
Motorcyclists - India - Psychology Motorcycles - Design and construction New products - Psychological aspects Consumer behavior Emotions |
| ISBN |
0-429-18838-2
1-4665-6750-3 |
| Classificazione | BUS101000TEC009070TEC017000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front Cover; Contents; List of Figures; List of Tables; Foreword; Author's Preface; Acknowledgements; The Author; Chapter 1 - Introduction; Chapter 2 - Literature-Oriented Research Framework; Chapter 3 - Evolution of Research Methodology; Chapter 4 - The Sociocultural Segmentation of Biking; Chapter 5 - Emotive Quality of Biking Segments; Chapter 6 - Emotion-Centered Research Framework for Design Innovation; References; Back Cover |
| Record Nr. | UNINA-9910410651903321 |
|
Singh Amitoj
|
||
| Boca Raton, FL : , : Taylor & Francis Group, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||