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Advertising, the media and globalisation : a world in motion / / John Sinclair
| Advertising, the media and globalisation : a world in motion / / John Sinclair |
| Autore | Sinclair John <1944-, > |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (169 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - Social aspects
Mass media Globalization - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-68224-8
9786613659187 1-136-50098-7 0-203-14364-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Advertising, the Media and Globalisation; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1. Advertising as an object of study; 2. Global trends in the advertising industry; 3. Advertising and the media in motion; 4. Current trends in advertising, media and society; 5. Advertising, globalisation and world regions; Coda; Bibliography; Index |
| Record Nr. | UNINA-9910451673003321 |
Sinclair John <1944-, >
|
||
| Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising, the media and globalisation : a world in motion / / John Sinclair
| Advertising, the media and globalisation : a world in motion / / John Sinclair |
| Autore | Sinclair John <1944-, > |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (169 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - Social aspects
Mass media Globalization - Social aspects |
| ISBN |
1-136-50097-9
1-280-68224-8 9786613659187 1-136-50098-7 0-203-14364-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Advertising, the Media and Globalisation; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1. Advertising as an object of study; 2. Global trends in the advertising industry; 3. Advertising and the media in motion; 4. Current trends in advertising, media and society; 5. Advertising, globalisation and world regions; Coda; Bibliography; Index |
| Record Nr. | UNINA-9910779299703321 |
|
Sinclair John <1944-, >
|
||
| Abingdon, Oxon ; ; New York, N.Y. : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||