Autore	Simon Hermann
Edizione	[1st ed. 2023.]
Pubbl/distr/stampa	Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023
Descrizione fisica	1 online resource (137 pages)
Disciplina	332.41
Soggetto topico	Strategic planning Leadership Macroeconomics North America - Economic conditions Business Strategy and Leadership Macroeconomics and Monetary Economics North American Economics
ISBN	9783031200939 3031200934
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Comeback of the Inflation Specter -- Victims and Profiteers of Inflation -- Getting Ahead of Inflation -- Understand Profit Mechanics -- Optimize Prices in Line with Inflation -- Control Value-to-customer -- Lead in Competition -- Strengthen Pricing Power -- Exploit Digital Opportunities -- Apply Smart Pricing Tactics -- Introduce Innovative Pricing Systems -- Toughen the Sales Force -- Prioritize Finance -- Reduce Costs -- What to Do - Conclusion. .
Record Nr.	UNINA-9910629284803321

Autore	Simon Hermann
Edizione	[1st ed. 2015.]
Pubbl/distr/stampa	Cham : , : Springer International Publishing : , : Imprint : Copernicus, , 2015
Descrizione fisica	1 online resource (231 p.)
Disciplina	650
Soggetto topico	Marketing Leadership Management Microeconomics Business Strategy/Leadership
ISBN	3-319-20400-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Preface: Confessions -- Chapter 1 My first painful encounters with prices -- Chapter 2 Everything revolves around price -- Chapter 3 The strange psychology of pricing -- Chapter 4 Price positioning: High or Low -- Chapter 5 Prices and profit -- Chapter 6 Prices and decisions -- Chapter 7 Price differentiation: The high art -- Chapter 8 Innovations in pricing -- Chapter 9 Pricing in crises and price wars -- Chapter 10 What the CEO needs to do.
Record Nr.	UNINA-9910298467103321

Autore	Simon Hermann
Pubbl/distr/stampa	Cham, Switzerland : , : Springer, , [2021]
Descrizione fisica	1 online resource (313 pages)
Disciplina	658.4092
Soggetto topico	Leadership International business enterprises Entrepreneurship
ISBN	3-030-60758-5
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Intro -- Preface -- Praise for Hermann Simon's Many Worlds, One Life -- Excerpts from Published Reviews of the German Edition -- Contents -- 1: Roots -- Time and Space -- Deeper Connections to the Past -- Across Centuries -- The West, Warsaw, and Back -- Europe: Fate and Patria Nostra -- Eifel -- The Bonds of Language -- References -- 2: Leaving the Middle Ages -- Made of the Earth of My Homeland -- Eight Grades ... in One Room -- A monumental Morning Decision -- Gymnasium -- Breaking Boundaries -- References -- 3: Years of Thunder -- The Shattered Dream -- In the Air Force -- Deadly Grenade -- The Banality of Bombs -- Flying Coffins -- Above the Clouds-Later -- References -- 4: Getting Serious -- Not All Fun and Games -- Outside the Classroom -- Time as a Graduate Assistant -- Research -- Venia Legendi -- References -- 5: Political Bystander -- Politics in the Blood -- Storming the Danube Hall -- Against the Emergency Laws -- Federal Elections in 1969 -- Political Student -- Home Game -- Tilting at Windmills -- Charitable Foundations -- A Little Campaign Support -- References -- 6: Western Journeys: From Charles River to Silicon Valley -- Dreams Come True -- Immersing Myself at MIT -- Flowers in Our Hair -- "Goin' Back to Massachusetts"-This Time to Harvard -- America! America! -- Comme dieu en France -- Cape of Good Hope -- Business School Networks -- References -- 7: Eastern Journeys: From Japan to the Edge of the World -- Eastbound -- Strange Events -- An Emergency and a Subway Line -- Academics and Go-Betweens -- No "no" -- Stranded in Hong Kong -- To the Edge of the World -- Uncle John -- The Big Pig Roast -- The Most Remote Village -- The "Children" of Papua -- The Missionaries -- Papa of the Chimbu -- Two New Year's Eves -- 8: University Life ... And Beyond -- Lord of the Castle -- USW and Its Network -- My Time with Johannes Gutenberg. German Marketing Science Goes International -- Becoming an Author -- A Step Toward Practice -- Tempting Offers -- References -- 9: The Seductive Power of Price -- Hog-Tied By Hog Prices -- The Magic and Mystery of Price -- How Price Seduced Me -- Pretium-the Legacy of the Ancient Romans -- When Prices Come First -- Pricing Power is Critical -- Price Moves into Unchartered Waters -- The Philosophy of Price -- Socrates and Aristotle on Price -- Thomas Aquinas on Price -- Karl Marx on Price -- On Subjective Value -- Prices and God -- My Path to Pricing ... at a Glance -- References -- 10: The Secrets of the Hidden Champions -- Successful Strategy and Leadership-from a Contrarian Perspective -- Unity of Person and Purpose -- Single-Mindedness -- Fearlessness -- Stamina and Perseverance -- Inspiration to Others -- References -- 11: On Wings of Eagles -- Every Beginning is Hard -- Price and Beyond -- Vision and Leadership -- Globalization -- Human Capital vs. Financial Capital -- Beyond the Captain's Bridge -- On Alien Territory -- Traveling Poet -- New Content -- References -- 12: Immersion in the Far East -- Distant Cousins: Korea -- Pil Hwa Yoo -- United in Destiny -- Korean Personalities -- China -- The Beauty of China -- Tasting China -- Chinese Hospitality -- Academic and Publication Activities -- Little Adventures in China -- Bathing in the Crowd -- 13: Encounters -- Peter Drucker -- Herman the German -- Ted Levitt -- Joseph Cardinal Höffner -- Philip Kotler -- Marvin Bower -- Hans Riegel -- Tomohiro Nakada -- Yang Shuren -- Miky Lee -- References -- 14: Magic Moments -- A Forecast Far Off the Mark -- Return from Nowhere -- An Ancestor Re-Appears -- Crossing to Africa -- 9/11 -- Moscow Nights -- Immobilization -- When the Earth Shakes ... -- In the Year 40,000 -- References -- 15: The School of Life -- Appreciate the Support You Receive. Do Not Worry About Tomorrow -- Live Healthy -- Stay Grounded -- Keep It Simple, Stupid: The KISS Principle -- Polarized Leadership -- Ration Your Time -- Avoid the Legal System -- Do Not Be Overly Sensitive -- Do Not Burn Bridges -- Little Pearls of Wisdom -- Epilogue -- References -- Index.
Record Nr.	UNINA-9910484327403321

Autore	Simon Hermann
Edizione	[4th ed. 2016.]
Pubbl/distr/stampa	Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016
Descrizione fisica	1 online resource (XIV, 616 S. 144 Abb.)
Disciplina	658.8
Soggetto topico	Marketing
ISBN	9783658118716 3658118717
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	ger
Nota di contenuto	Grundlagen des Preismanagements -- Strategie des Preises -- Analyse: Ökonomie des Preises -- Verhaltenswissenschaftliche Analyse -- Entscheidung: Eindimensionale Preise -- Entscheidung: Mehrdimensionale Preise -- Entscheidung: Langfristig optimierte Preise -- Entscheidung: Preisoptimierung und Rahmenbedingungen -- Umsetzung im Preismanagement -- Preismanagement für Konsumgüter -- Preismanagement für Industriegüter -- Preismanagement für Dienstleistungen -- Preismanagement im Handel -- Innovationen im Preismanagement. .
Record Nr.	UNINA-9910484950703321

Autore	Simon Hermann
Edizione	[1st ed. 2019.]
Pubbl/distr/stampa	Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019
Descrizione fisica	1 online resource (569 pages)
Disciplina	658.8
Soggetto topico	Marketing Strategic planning Leadership Business Strategy and Leadership
ISBN	3-319-99456-5
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	1. Fundamentals of Price Management -- 2. Price Strategy -- 3. Analysis: The Economics of Price -- 4. Analysis: The Psychology of Price -- 5. Decision: One-dimensional Prices -- 6. Decision: Multi-dimensional Prices -- 7. Decision: Long-term Price Optimization -- 8. Price Management and Institutional Context -- 9. Implementation -- 10. Price Management for Consumer Goods -- 11. Price Management for Industrial Goods -- 12. Price Management for Services -- 13. Price Management for Retailers -- 14. Innovations in Price Management.
Record Nr.	UNINA-9910337816403321