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Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons
| Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons |
| Autore | Simmons Annette |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : Amacom, c2007 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 658.4/52 |
| Soggetto topico |
Business communication
Storytelling |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-62198-464-8
1-281-12670-5 9786611126704 0-8144-0084-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. |
| Record Nr. | UNINA-9910458146103321 |
Simmons Annette
|
||
| New York, : Amacom, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons
| Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons |
| Autore | Simmons Annette |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : Amacom, c2007 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 658.4/52 |
| Soggetto topico |
Business communication
Storytelling |
| ISBN |
1-62198-464-8
1-281-12670-5 9786611126704 0-8144-0084-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. |
| Record Nr. | UNINA-9910784536303321 |
|
Simmons Annette
|
||
| New York, : Amacom, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||