Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons |
Autore | Simmons Annette |
Edizione | [1st edition] |
Pubbl/distr/stampa | New York, : Amacom, c2007 |
Descrizione fisica | 1 online resource (241 p.) |
Disciplina | 658.4/52 |
Soggetto topico |
Business communication
Storytelling |
Soggetto genere / forma | Electronic books. |
ISBN |
1-62198-464-8
1-281-12670-5 9786611126704 0-8144-0084-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. |
Record Nr. | UNINA-9910458146103321 |
Simmons Annette
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||
New York, : Amacom, c2007 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Whoever tells the best story wins [[electronic resource] ] : how to use your own stories to communicate with power and impact / / Annette Simmons |
Autore | Simmons Annette |
Edizione | [1st edition] |
Pubbl/distr/stampa | New York, : Amacom, c2007 |
Descrizione fisica | 1 online resource (241 p.) |
Disciplina | 658.4/52 |
Soggetto topico |
Business communication
Storytelling |
ISBN |
1-62198-464-8
1-281-12670-5 9786611126704 0-8144-0084-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. |
Record Nr. | UNINA-9910784536303321 |
Simmons Annette
![]() |
||
New York, : Amacom, c2007 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|