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Marketing briefs [[electronic resource] ] : a revision study guide / / Sally Dibb and Lyndon Simkin
| Marketing briefs [[electronic resource] ] : a revision study guide / / Sally Dibb and Lyndon Simkin |
| Autore | Dibb Sally <1963-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Oxford, : Elsevier Butterworth-Heinemann, 2004 |
| Descrizione fisica | 1 online resource (377 p.) |
| Disciplina | 658.80076 |
| Altri autori (Persone) | SimkinLyndon <1961-> |
| Soggetto topico |
Marketing
Marketing - Study and teaching Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-38051-5
1-281-05248-5 9786611052485 0-08-047921-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing Briefs: A Revision and Study Guide; Copyright; Contents; Preface; About the Authors; About the Briefs; The Marketing Briefs; 1 Defining Marketing; 2 Relationship Marketing; 3 Marketing Orientation; 4 The Marketing Environment; 5 PEST and SWOT Analyses; 6 Consumer Buying Behaviour; 7 Business-to-Business Buying Behaviour; 8 Customer Relationship Management (CRM); 9 Marketing Research; 10 Forecasting in Marketing; 11 Market Segmentation; 12 Targeting; 13 Brand and Product Positioning; 14 Branding; 15 Products; 16 The Product Life Cycle (PLC); 17 Product Portfolios; 18 Packaging
19 Service Products20 Advertising; 21 Public Relations; 22 Sponsorship; 23 Personal Selling and Sales Management; 24 Sales Promotion; 25 Direct Mail; 26 Direct Marketing; 27 The Internet; 28 Marketing Channels; 29 Wholesaling and Physical Distribution Management (PDM); 30 Pricing Concepts; 31 Setting Prices; 32 The Marketing Mix; 33 Marketing Strategy; 34 Competitive Forces and Strategies; 35 Competitive Advantage; 36 Marketing Planning; 37 Implementation and Controls; 38 The Marketing Audit; 39 Performance Measures in Marketing; 40 Internal Marketing; 41 International Marketing 42 Consumer Marketing43 Business-to-Business Marketing; 44 The Marketing of Services; 45 Non-Business Marketing; 46 Retail Marketing; 47 Social Responsibility in Marketing; 48 Marketing Ethics; 49 Value-Based Marketing; 50 One-to-One Marketing; Answers to Questions in the Marketing Briefs; Revising for Examinations: Tips and Guidance; Specimen Examination Papers and Answer Guides; Glossary of Key Terms; Index |
| Record Nr. | UNINA-9910457718203321 |
Dibb Sally <1963->
|
||
| Amsterdam ; ; Oxford, : Elsevier Butterworth-Heinemann, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing briefs [[electronic resource] ] : a revision study guide / / Sally Dibb and Lyndon Simkin
| Marketing briefs [[electronic resource] ] : a revision study guide / / Sally Dibb and Lyndon Simkin |
| Autore | Dibb Sally <1963-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Oxford, : Elsevier Butterworth-Heinemann, 2004 |
| Descrizione fisica | 1 online resource (377 p.) |
| Disciplina | 658.80076 |
| Altri autori (Persone) | SimkinLyndon <1961-> |
| Soggetto topico |
Marketing
Marketing - Study and teaching Marketing - Management |
| ISBN |
1-136-38051-5
1-281-05248-5 9786611052485 0-08-047921-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing Briefs: A Revision and Study Guide; Copyright; Contents; Preface; About the Authors; About the Briefs; The Marketing Briefs; 1 Defining Marketing; 2 Relationship Marketing; 3 Marketing Orientation; 4 The Marketing Environment; 5 PEST and SWOT Analyses; 6 Consumer Buying Behaviour; 7 Business-to-Business Buying Behaviour; 8 Customer Relationship Management (CRM); 9 Marketing Research; 10 Forecasting in Marketing; 11 Market Segmentation; 12 Targeting; 13 Brand and Product Positioning; 14 Branding; 15 Products; 16 The Product Life Cycle (PLC); 17 Product Portfolios; 18 Packaging
19 Service Products20 Advertising; 21 Public Relations; 22 Sponsorship; 23 Personal Selling and Sales Management; 24 Sales Promotion; 25 Direct Mail; 26 Direct Marketing; 27 The Internet; 28 Marketing Channels; 29 Wholesaling and Physical Distribution Management (PDM); 30 Pricing Concepts; 31 Setting Prices; 32 The Marketing Mix; 33 Marketing Strategy; 34 Competitive Forces and Strategies; 35 Competitive Advantage; 36 Marketing Planning; 37 Implementation and Controls; 38 The Marketing Audit; 39 Performance Measures in Marketing; 40 Internal Marketing; 41 International Marketing 42 Consumer Marketing43 Business-to-Business Marketing; 44 The Marketing of Services; 45 Non-Business Marketing; 46 Retail Marketing; 47 Social Responsibility in Marketing; 48 Marketing Ethics; 49 Value-Based Marketing; 50 One-to-One Marketing; Answers to Questions in the Marketing Briefs; Revising for Examinations: Tips and Guidance; Specimen Examination Papers and Answer Guides; Glossary of Key Terms; Index |
| Record Nr. | UNINA-9910784459703321 |
|
Dibb Sally <1963->
|
||
| Amsterdam ; ; Oxford, : Elsevier Butterworth-Heinemann, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing briefs : a revision study guide / / Sally Dibb and Lyndon Simkin
| Marketing briefs : a revision study guide / / Sally Dibb and Lyndon Simkin |
| Autore | Dibb Sally <1963-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Amsterdam ; ; Oxford, : Elsevier Butterworth-Heinemann, 2004 |
| Descrizione fisica | 1 online resource (377 p.) |
| Disciplina | 658.80076 |
| Altri autori (Persone) | SimkinLyndon <1961-> |
| Soggetto topico |
Marketing
Marketing - Study and teaching Marketing - Management |
| ISBN |
1-136-38051-5
1-281-05248-5 9786611052485 0-08-047921-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing Briefs: A Revision and Study Guide; Copyright; Contents; Preface; About the Authors; About the Briefs; The Marketing Briefs; 1 Defining Marketing; 2 Relationship Marketing; 3 Marketing Orientation; 4 The Marketing Environment; 5 PEST and SWOT Analyses; 6 Consumer Buying Behaviour; 7 Business-to-Business Buying Behaviour; 8 Customer Relationship Management (CRM); 9 Marketing Research; 10 Forecasting in Marketing; 11 Market Segmentation; 12 Targeting; 13 Brand and Product Positioning; 14 Branding; 15 Products; 16 The Product Life Cycle (PLC); 17 Product Portfolios; 18 Packaging
19 Service Products20 Advertising; 21 Public Relations; 22 Sponsorship; 23 Personal Selling and Sales Management; 24 Sales Promotion; 25 Direct Mail; 26 Direct Marketing; 27 The Internet; 28 Marketing Channels; 29 Wholesaling and Physical Distribution Management (PDM); 30 Pricing Concepts; 31 Setting Prices; 32 The Marketing Mix; 33 Marketing Strategy; 34 Competitive Forces and Strategies; 35 Competitive Advantage; 36 Marketing Planning; 37 Implementation and Controls; 38 The Marketing Audit; 39 Performance Measures in Marketing; 40 Internal Marketing; 41 International Marketing 42 Consumer Marketing43 Business-to-Business Marketing; 44 The Marketing of Services; 45 Non-Business Marketing; 46 Retail Marketing; 47 Social Responsibility in Marketing; 48 Marketing Ethics; 49 Value-Based Marketing; 50 One-to-One Marketing; Answers to Questions in the Marketing Briefs; Revising for Examinations: Tips and Guidance; Specimen Examination Papers and Answer Guides; Glossary of Key Terms; Index |
| Record Nr. | UNINA-9910809963603321 |
|
Dibb Sally <1963->
|
||
| Amsterdam ; ; Oxford, : Elsevier Butterworth-Heinemann, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New research findings from Warwick Business School [[electronic resource] /] / guest editor, Lyndon Simkin
| New research findings from Warwick Business School [[electronic resource] /] / guest editor, Lyndon Simkin |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (62 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) | SimkinLyndon <1961-> |
| Collana | Marketing intelligence & planning |
| Soggetto topico |
Marketing research
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-47958-2
9786610479580 1-84544-709-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Guest editorial; Understanding market entry timing decisions; The R&D-marketing interface and new product entry strategy; Internet, interaction and implications for marketing; Leveraging corporate identity in the digital age; How health managers see prescribing; Marketing knowledge and the value of segmentation; Tackling implementation impediments to marketing planning |
| Record Nr. | UNINA-9910449672503321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New research findings from Warwick Business School [[electronic resource] /] / guest editor, Lyndon Simkin
| New research findings from Warwick Business School [[electronic resource] /] / guest editor, Lyndon Simkin |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (62 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) | SimkinLyndon <1961-> |
| Collana | Marketing intelligence & planning |
| Soggetto topico |
Marketing research
Marketing |
| ISBN |
1-280-47958-2
9786610479580 1-84544-709-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Guest editorial; Understanding market entry timing decisions; The R&D-marketing interface and new product entry strategy; Internet, interaction and implications for marketing; Leveraging corporate identity in the digital age; How health managers see prescribing; Marketing knowledge and the value of segmentation; Tackling implementation impediments to marketing planning |
| Record Nr. | UNINA-9910782956203321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New research findings from Warwick Business School / / guest editor, Lyndon Simkin
| New research findings from Warwick Business School / / guest editor, Lyndon Simkin |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (62 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) | SimkinLyndon <1961-> |
| Collana | Marketing intelligence & planning |
| Soggetto topico |
Marketing research
Marketing |
| ISBN |
1-280-47958-2
9786610479580 1-84544-709-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts & keywords; Guest editorial; Understanding market entry timing decisions; The R&D-marketing interface and new product entry strategy; Internet, interaction and implications for marketing; Leveraging corporate identity in the digital age; How health managers see prescribing; Marketing knowledge and the value of segmentation; Tackling implementation impediments to marketing planning |
| Record Nr. | UNINA-9910810741003321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||