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The management game of communication [[electronic resource] /] / edited by Peggy Simcic Brnn, Stefania Romenti, Ansgar Zerfass
| The management game of communication [[electronic resource] /] / edited by Peggy Simcic Brnn, Stefania Romenti, Ansgar Zerfass |
| Pubbl/distr/stampa | United Kingdom : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (316 p.) |
| Disciplina | 651.7 |
| Altri autori (Persone) |
Simcic BrnnPeggy
RomentiStefania ZerfassAnsgar <1965-> VillaVirginia |
| Collana | Advances in public relations and communication management |
| Soggetto topico |
Public relations
Communication studies Business communication |
| ISBN | 1-78635-715-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Management Game of Communication; Copyright Page; Contents; List of Contributors; Series Preface; Introduction; Structure of the Volume; Part I: Linking Communication and Business; Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context; Introduction; Current State of Research with a Focus on Germany; Design, Methodology, and Approach; Methodological Overview; Five "Propositions"; Qualitative Pre-Study; Quantitative Main Study; Selected Results; Qualitative Pre-Study; Quantitative (Main) Study
Some General Results Comparative Overall Results for Proposition P1; Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5; Conclusion and Outlook; Notes; References; Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations; Introduction; Theoretical Considerations, Research Questions, Hypotheses, and Method; Results; Educational Data; Economics versus Communication Science and Practice; Conclusion; Notes; References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders Introduction; Literature Review; Communication in Business Programmes: Evidence; Management in Communication Programmes: An Unknown; Definition of Communication Management; Methodology; Findings; Curriculum Analysis; The Perspective of CCOs; Discussion; Conclusion; Notes; References; Appendix A; Appendix B: Interview Guide; Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School; Introduction; Business and Communication Before the 2000's Communication Programmes Combining Business and Communication Master's Programme in Corporate Communication Since 2013; Eligibility to the Programme; Structure of the Corporate Communication Programme; Learning Outcomes; Conclusion; References; Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe; Introduction; Literature Review; Methods; Findings; US Business Schools - Full-Time MBA (Two Years); European Business Schools Full-Time MBA (One or Two Years); Reasons for the Current Shape of the Curricula; Discussion Limitations of the Study and Conclusion Notes; References; Part II: Communication, Leadership and Organisational Goals; Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting; Introduction; Literature Review; Theoretical Framework; Legitimation as the Function of PR; Legitimization through External Communication Services and Internal Consulting Services; External Communication Services: External Context Management; Internal Consulting Services: Corporate Self-Management; PR as Difference Management; Method; Results Discussion, Conclusion and Limitations |
| Record Nr. | UNINA-9910798650703321 |
| United Kingdom : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The management game of communication / / edited by Peggy Simcic Brnn, Stefania Romenti, Ansgar Zerfass
| The management game of communication / / edited by Peggy Simcic Brnn, Stefania Romenti, Ansgar Zerfass |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | United Kingdom : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (316 p.) |
| Disciplina | 651.7 |
| Altri autori (Persone) |
Simcic BrnnPeggy
RomentiStefania ZerfassAnsgar <1965-> VillaVirginia |
| Collana | Advances in public relations and communication management |
| Soggetto topico |
Public relations
Communication studies Business communication |
| ISBN | 1-78635-715-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; The Management Game of Communication; Copyright Page; Contents; List of Contributors; Series Preface; Introduction; Structure of the Volume; Part I: Linking Communication and Business; Business Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context; Introduction; Current State of Research with a Focus on Germany; Design, Methodology, and Approach; Methodological Overview; Five "Propositions"; Qualitative Pre-Study; Quantitative Main Study; Selected Results; Qualitative Pre-Study; Quantitative (Main) Study
Some General Results Comparative Overall Results for Proposition P1; Results Concerning Business Knowledge Related to Executive Education Participants in Propositions P2-P5; Conclusion and Outlook; Notes; References; Public Relations: Economics vs. Communication Science - Effects of Education on the Practice in Austrian Non-Profit Organisations; Introduction; Theoretical Considerations, Research Questions, Hypotheses, and Method; Results; Educational Data; Economics versus Communication Science and Practice; Conclusion; Notes; References Communication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders Introduction; Literature Review; Communication in Business Programmes: Evidence; Management in Communication Programmes: An Unknown; Definition of Communication Management; Methodology; Findings; Curriculum Analysis; The Perspective of CCOs; Discussion; Conclusion; Notes; References; Appendix A; Appendix B: Interview Guide; Silo Thinking Is Out, Fortress Invaded: Running a Communication Programme at a Business School; Introduction; Business and Communication Before the 2000's Communication Programmes Combining Business and Communication Master's Programme in Corporate Communication Since 2013; Eligibility to the Programme; Structure of the Corporate Communication Programme; Learning Outcomes; Conclusion; References; Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe; Introduction; Literature Review; Methods; Findings; US Business Schools - Full-Time MBA (Two Years); European Business Schools Full-Time MBA (One or Two Years); Reasons for the Current Shape of the Curricula; Discussion Limitations of the Study and Conclusion Notes; References; Part II: Communication, Leadership and Organisational Goals; Bulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting; Introduction; Literature Review; Theoretical Framework; Legitimation as the Function of PR; Legitimization through External Communication Services and Internal Consulting Services; External Communication Services: External Context Management; Internal Consulting Services: Corporate Self-Management; PR as Difference Management; Method; Results Discussion, Conclusion and Limitations |
| Record Nr. | UNINA-9910823936003321 |
| United Kingdom : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||