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Marketing technologies : corporate cultures and technological change / / Elena Simakova
| Marketing technologies : corporate cultures and technological change / / Elena Simakova |
| Autore | Simakova Elena <1973-, > |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 381 |
| Collana | Routledge studies in innovation, organization, and technology |
| Soggetto topico |
Organizational change
Electronic commerce Technological innovations - Economic aspects Management - Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-10203-7
1-283-86179-8 1-136-23810-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks. |
| Record Nr. | UNINA-9910463150703321 |
Simakova Elena <1973-, >
|
||
| New York, N.Y. : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing technologies : corporate cultures and technological change / / Elena Simakova
| Marketing technologies : corporate cultures and technological change / / Elena Simakova |
| Autore | Simakova Elena <1973-, > |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 381 |
| Collana | Routledge studies in innovation, organization, and technology |
| Soggetto topico |
Organizational change
Electronic commerce Technological innovations - Economic aspects Management - Technological innovations |
| ISBN |
1-136-23809-3
0-203-10203-7 1-283-86179-8 1-136-23810-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks. |
| Record Nr. | UNINA-9910786589603321 |
|
Simakova Elena <1973-, >
|
||
| New York, N.Y. : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||