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Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
| Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
| Autore | Dowd Nancy <1956-> |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
| Descrizione fisica | 1 online resource (153 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
| Record Nr. | UNINA-9910456971303321 |
Dowd Nancy <1956->
|
||
| Chicago, : American Library Association, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
| Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
| Autore | Dowd Nancy <1956-> |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
| Descrizione fisica | 1 online resource (153 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
| ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
| Record Nr. | UNINA-9910781078703321 |
|
Dowd Nancy <1956->
|
||
| Chicago, : American Library Association, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman
| Bite-sized marketing [[electronic resource] ] : realistic solutions for the overworked librarian / / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman |
| Autore | Dowd Nancy <1956-> |
| Pubbl/distr/stampa | Chicago, : American Library Association, 2010 |
| Descrizione fisica | 1 online resource (153 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
EvangelisteMary
SilbermanJonathan <1982-> |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
| ISBN |
1-283-09352-9
9786613093523 0-8389-9734-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
| Record Nr. | UNINA-9910825928403321 |
|
Dowd Nancy <1956->
|
||
| Chicago, : American Library Association, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||