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Case Based Research in Tourism, Travel, and Hospitality : Rethinking Theory and Practice / / edited by Marianna Sigala, Marcela Fang, Anastasia Yeark, Julia N. Albrecht, Oscar Vorobjovas-Pinta
Case Based Research in Tourism, Travel, and Hospitality : Rethinking Theory and Practice / / edited by Marianna Sigala, Marcela Fang, Anastasia Yeark, Julia N. Albrecht, Oscar Vorobjovas-Pinta
Autore Sigala Marianna
Edizione [1st ed. 2024.]
Pubbl/distr/stampa Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024
Descrizione fisica 1 online resource (271 pages)
Disciplina 338.4791
658
Altri autori (Persone) FangMarcela
YearkAnastasia
AlbrechtJulia N
Vorobjovas-PintaOscar
Soggetto topico Tourism
Management
Marketing
Industries
Service industries
Production management
Tourism Management
Services
Operations Management
ISBN 981-9718-91-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1. Introduction: Case Based Research in Tourism, Travel, and Hospitality - Rethinking Theory and Practice -- Part 1. Leadership and Strategy -- Chapter 2. Leadership and Agility: What Can We Learn From Melbourne Quarantine Hotel During the COVID-19 Pandemic? -- Chapter 3. COVID-19 Disruption at Mullaloo Wharf Apartment Hotel: Choosing a Strategic Route to Success -- Chapter 4. Social Media and Crisis Communication: Managing or Creating a Crisis? Lessons Learnt from Hotel Amarilis -- Chapter 5. Sales Leadership in Tourism: The Case of Contiki Canada -- Part 2. Innovation and EntrepreneurshipChapter 6. Measuring Hotel and Resort Performances During and Post COVID-19: A Balanced Scorecard Approach -- Chapter 7. Yoho Bed: Scaling up a Platform Business in the Hospitality Industry -- Chapter 8. Cutting Retention With a Knife: Managing COVID-19-Impacted Turnover Within the Rooms and Culinary Departments at Fairmont Banff Springs -- Chapter 9. Driving Innovation and Embracing Change During a Pandemic with Pricing & Analytics Automation – The Case of ALH Hotels -- Chapter 10. Closing the Service Innovation Gap in Hospitality Management: The Case of a Fast Food Chain in Switzerland -- Chapter 11. Product Development for the HAJ Restaurant Chain Based on Financial, Resilience, and Stakeholder Perspectives -- Part 3. Sustainability and Community Engagement -- Chapter 12. Community Involvement in Cultural Heritage Tourism: The Case of Ngorongoro Conservation Area, Tanzania -- Chapter 13. Sustainable Tourism Development: The Challenges of Small Business in a Shadow Destination -- Chapter 14. Backwater Tourism and Houseboat Operations in Vembanad, Kerala: Competing Uses & Management Conflicts. .
Record Nr. UNINA-9910855372103321
Sigala Marianna  
Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Social media in travel, tourism and hospitality : theory, practice and cases / / by Marianna Sigala, Evangelos Christou [and] Ulrike Gretzel
Social media in travel, tourism and hospitality : theory, practice and cases / / by Marianna Sigala, Evangelos Christou [and] Ulrike Gretzel
Autore Sigala Marianna
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2016
Descrizione fisica 1 online resource (339 p.)
Disciplina 910.688
Altri autori (Persone) ChristouEvangelos
GretzelUlrike
Collana New Directions in Tourism Analysis
Soggetto topico Tourism - Social aspects
Hospitality industry - Social aspects
Social media
Soggetto genere / forma Electronic books.
ISBN 1-317-05379-6
1-315-60951-7
1-283-38274-1
9786613382740
1-4094-2092-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.
Record Nr. UNINA-9910465482803321
Sigala Marianna  
London ; ; New York : , : Routledge, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Social media in travel, tourism and hospitality : theory, practice and cases / / by Marianna Sigala, Evangelos Christou [and] Ulrike Gretzel
Social media in travel, tourism and hospitality : theory, practice and cases / / by Marianna Sigala, Evangelos Christou [and] Ulrike Gretzel
Autore Sigala Marianna
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2016
Descrizione fisica 1 online resource (339 p.)
Disciplina 910.688
Altri autori (Persone) ChristouEvangelos
GretzelUlrike
Collana New Directions in Tourism Analysis
Soggetto topico Tourism - Social aspects
Hospitality industry - Social aspects
Social media
ISBN 1-4094-8514-5
1-317-05379-6
1-315-60951-7
1-283-38274-1
9786613382740
1-4094-2092-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.
Record Nr. UNINA-9910791991603321
Sigala Marianna  
London ; ; New York : , : Routledge, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Social media in travel, tourism and hospitality : theory, practice and cases / / by Marianna Sigala, Evangelos Christou [and] Ulrike Gretzel
Social media in travel, tourism and hospitality : theory, practice and cases / / by Marianna Sigala, Evangelos Christou [and] Ulrike Gretzel
Autore Sigala Marianna
Pubbl/distr/stampa London ; ; New York : , : Routledge, , 2016
Descrizione fisica 1 online resource (339 p.)
Disciplina 910.688
Altri autori (Persone) ChristouEvangelos
GretzelUlrike
Collana New Directions in Tourism Analysis
Soggetto topico Tourism - Social aspects
Hospitality industry - Social aspects
Social media
ISBN 1-4094-8514-5
1-317-05379-6
1-315-60951-7
1-283-38274-1
9786613382740
1-4094-2092-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.
Record Nr. UNINA-9910826524503321
Sigala Marianna  
London ; ; New York : , : Routledge, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Technology advances and innovation in wine tourism : new managerial approaches and cases / / Marianna Sigala and Coralie Haller
Technology advances and innovation in wine tourism : new managerial approaches and cases / / Marianna Sigala and Coralie Haller
Autore Sigala Marianna
Edizione [1st ed. 2023.]
Pubbl/distr/stampa Singapore : , : Springer, , [2023]
Descrizione fisica 1 online resource (287 pages)
Disciplina 910.285
Soggetto topico Tourism - Technological innovations
Wine industry
ISBN 981-19-8277-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part I: Introduction -- Chapter 1. Thriving in wine tourism through technology and innovation: a survival or a competitiveness need? -- Part II: Technology and Wine tourism -- Chapter 2. Social Media, Wine Tourism and an Emerging Destination: A Case Study of Southern Sweden -- Chapter 3. Social media influencers, content and tourism: A study for the Swan Valley wine region -- Chapter 4. Design factors of mobile app in wine tourism: creating customer value through the whole wine tourism journey -- Chapter 5. Wine tourists’ mobility through mobile apps: A lost bet? -- Chapter 6. Tracking wine tourists’ movements using GPS: evidence from the Bairrada wine route, Portugal -- Chapter 7. Wine tourism next-gen: A case study of a virtual reality implementation in a wine cooperative in France -- Chapter 8. Riverland on the Verge: Promoting International Wine Tourism through virtual reality in Riverland, South Australia -- Chapter 9. The future of the wine tourism experience: the potential of smart(er) winescapes? -- Part III: INNOVATION AND WINE TOURISM -- Chapter 10. FOMENT: Promoting technology acceleration and adoption in the Australian and international wine tourism industry -- Chapter 11. Innovation, Collaboration and Wine Tourism in Canada’s Okanagan Valley: The British Columbia Beverage Technology Access Centre -- Chapter 12. Business awards and wine tourism: a source, spur and transfer of innovation -- Chapter 13. From Winemaking to Wine tourism: A Business Model Innovation. The Role of Value in Business Model Trajectory -- Chapter 14. «Fishing» for winemaking perfection in cloudy waters Underwater wineries: innovation genius or another marketing trick? Implications on wine & food tourism -- Chapter 15. Phygital innovations for wine tourism during the COVID-19 Pandemic: the case of the Jurançon Wine Cooperative in South West France -- Part IV: EPILOGUE -- Chapter 16. « Improvisational » Wine tourism an alternative model of deploying technological changes -- Index.
Record Nr. UNINA-9910640384903321
Sigala Marianna  
Singapore : , : Springer, , [2023]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui