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Commercial communication in the digital age : information or disinformation? / / edited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann
| Commercial communication in the digital age : information or disinformation? / / edited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2017] |
| Descrizione fisica | 1 online resource (270 pages) : digital file(s) |
| Disciplina | 658.8 |
| Collana | Age of access? Grundfragen der Informationsgesellschaft |
| Soggetto topico |
Advertising
Communication in marketing Deceptive advertising Disinformation Information society in advertising Literature (General) |
| Soggetto non controllato |
Digital Communication
Mass Media Mobile Advertising Online Advertising |
| ISBN |
3-11-041679-4
3-11-041683-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Editor's Preface -- Contents -- Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? / Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie -- I. Information and Disinformation about Advertising -- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age / Förster, Kati / Weish, Ulrike -- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects / Gomez, Patricia Núñez / Hänninen, Liisa Irene -- 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity / Tropp, Jörg -- II. Information and Disinformation through Advertising -- 2.1 Human Processing of Commercial Information in Digital Environments / Mangold, Roland -- 2.2 Trade Practices and Consumer Disinformation / Straetmans, Gert -- 2.3 Greenwashing: Disinformation through Green Advertising / Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg -- 2.4 The Rise of Brand Journalism / Arrese, Ángel / Pérez-Latre, Francisco J. -- III. Information about Users -- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech / McStay, Andrew -- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer / Weber, Rolf H. / Thouvenin, Florent -- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem / Petrovic, Otto -- IV. Inclusion of Users in the Creation of Advertising -- 4.1 The Rhetoric of Marketing Co-creation / Miles, Chris -- 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing / Aramendia-Muneta, Maria Elena -- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators / Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva -- List of Contributors - Short Biographies |
| Record Nr. | UNISA-996309054903316 |
| Berlin ; ; Boston : , : De Gruyter Saur, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Commercial communication in the digital age : information or disinformation? / / edited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann
| Commercial communication in the digital age : information or disinformation? / / edited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2017] |
| Descrizione fisica | 1 online resource (270 pages) : digital file(s) |
| Disciplina | 658.8 |
| Collana | Age of access? Grundfragen der Informationsgesellschaft |
| Soggetto topico |
Advertising
Communication in marketing Deceptive advertising Disinformation Information society in advertising Literature (General) |
| Soggetto non controllato |
Digital Communication
Mass Media Mobile Advertising Online Advertising |
| ISBN |
3-11-041679-4
3-11-041683-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Editor's Preface -- Contents -- Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? / Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie -- I. Information and Disinformation about Advertising -- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age / Förster, Kati / Weish, Ulrike -- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects / Gomez, Patricia Núñez / Hänninen, Liisa Irene -- 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity / Tropp, Jörg -- II. Information and Disinformation through Advertising -- 2.1 Human Processing of Commercial Information in Digital Environments / Mangold, Roland -- 2.2 Trade Practices and Consumer Disinformation / Straetmans, Gert -- 2.3 Greenwashing: Disinformation through Green Advertising / Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg -- 2.4 The Rise of Brand Journalism / Arrese, Ángel / Pérez-Latre, Francisco J. -- III. Information about Users -- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech / McStay, Andrew -- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer / Weber, Rolf H. / Thouvenin, Florent -- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem / Petrovic, Otto -- IV. Inclusion of Users in the Creation of Advertising -- 4.1 The Rhetoric of Marketing Co-creation / Miles, Chris -- 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing / Aramendia-Muneta, Maria Elena -- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators / Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva -- List of Contributors - Short Biographies |
| Record Nr. | UNINA-9910213847903321 |
| Berlin ; ; Boston : , : De Gruyter Saur, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of Media Branding [[electronic resource] /] / edited by Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots
| Handbook of Media Branding [[electronic resource] /] / edited by Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (405 p.) |
| Disciplina | 650 |
| Soggetto topico |
Industrial management
Marketing Journalism Mass media Communication Media Management Media Sociology |
| ISBN | 3-319-18236-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Part I: Media Branding: Locating an Emerging Research Area -- Part II: The Management Perspective: Media Brands as Management Task -- Part III: The Product Perspective: Media Brands as Branded Content -- Part IV: the Communication Perspective: Media Brands as Marketing Communication and Co-Creation -- Part V: The Consumer Perspective: Media Brands as an Audience Construct -- Part V: The Value Perspective: Media Brands Between Societal Expectations, Quality and Profit. |
| Record Nr. | UNINA-9910298487403321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbuch Werbeforschung [[electronic resource] /] / herausgegeben von Gabriele Siegert, Werner Wirth, Patrick Weber, Juliane A. Lischka
| Handbuch Werbeforschung [[electronic resource] /] / herausgegeben von Gabriele Siegert, Werner Wirth, Patrick Weber, Juliane A. Lischka |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (749 p.) |
| Disciplina | 300 |
| Collana | Springer VS Handbuch Handbuch Werbeforschung |
| Soggetto topico |
Communication
Marketing Communication Studies |
| ISBN | 3-531-18916-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einbettung und Abgrenzung: Werbung – das (un)bekannte Wesen -- Forschung zu Strukturen und Rahmenbedingungen der Werbung -- Forschung zu Produktion und Distribution der Werbung -- Forschung zu Nutzung und Wirkung von Werbung -- Methoden und Messung in der Werbeforschung -- Forschung zu Werbung in speziellen Feldern. |
| Record Nr. | UNINA-9910483844503321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||