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Blue Ocean Strategy for small and mid-sized companies in Germany [[electronic resource] ] : development of a consulting approach / / Carsten Siegemund
| Blue Ocean Strategy for small and mid-sized companies in Germany [[electronic resource] ] : development of a consulting approach / / Carsten Siegemund |
| Autore | Siegemund Carsten |
| Pubbl/distr/stampa | Hamburg, : Diplom.de, 2008 |
| Descrizione fisica | 1 online resource (85 p.) |
| Disciplina |
658.46
658.8/02 |
| Soggetto topico | Marketing - Germany |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8366-1477-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Blue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach; Table of contents; I Preface; II Acknowledgement; 1. Introduction; 2. Market Theory and Business Strategies; 3. Why does Industries Named Red Oceans?; 4. Blue Ocean Strategy; 5. Small and Medium-Sized Enterprises in Germany; 6. Consulting Approach Based on Value Innovation; 7. Conclusion; III Bibliography; IV Appendices |
| Record Nr. | UNINA-9910459517103321 |
Siegemund Carsten
|
||
| Hamburg, : Diplom.de, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Blue Ocean Strategy for small and mid-sized companies in Germany [[electronic resource] ] : development of a consulting approach / / Carsten Siegemund
| Blue Ocean Strategy for small and mid-sized companies in Germany [[electronic resource] ] : development of a consulting approach / / Carsten Siegemund |
| Autore | Siegemund Carsten |
| Pubbl/distr/stampa | Hamburg, : Diplom.de, 2008 |
| Descrizione fisica | 1 online resource (85 p.) |
| Disciplina |
658.46
658.8/02 |
| Soggetto topico | Marketing - Germany |
| ISBN | 3-8366-1477-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Blue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach; Table of contents; I Preface; II Acknowledgement; 1. Introduction; 2. Market Theory and Business Strategies; 3. Why does Industries Named Red Oceans?; 4. Blue Ocean Strategy; 5. Small and Medium-Sized Enterprises in Germany; 6. Consulting Approach Based on Value Innovation; 7. Conclusion; III Bibliography; IV Appendices |
| Record Nr. | UNINA-9910785389103321 |
|
Siegemund Carsten
|
||
| Hamburg, : Diplom.de, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||