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The business school in the twenty-first century : emergent challenges and new business models / / Howard Thomas, Peter Lorange, Jagdish Sheth
| The business school in the twenty-first century : emergent challenges and new business models / / Howard Thomas, Peter Lorange, Jagdish Sheth |
| Autore | Thomas Howard <1943-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cambridge [England] ; ; New York, : Cambridge University Press, c2013 |
| Descrizione fisica | 1 online resource (xi, 282 pages) : digital, PDF file(s) |
| Disciplina | 650.071/1 |
| Altri autori (Persone) |
LorangePeter
ShethJagdish N |
| Soggetto topico |
Business schools
Business education Management - Study and teaching |
| ISBN |
1-107-27239-4
1-316-09064-7 1-139-01211-8 1-107-27389-7 1-107-27512-1 1-107-27838-4 1-107-27715-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The business school : history, evolution and search for legitimacy -- Business school identity and legitimacy : its relationship to the modern university and society -- Rethinking management education and its models : a critical examination of management and management education -- A framework for re-evaluating paradigms of management education -- Evaluating new and innovative models of management education -- Is the business school a professional firm? : lessons learned -- Enhancing dynamic capabilities in the business school : improving leadership capabilities in curricula and management -- Afterword : business school futures. |
| Record Nr. | UNINA-9910823829903321 |
Thomas Howard <1943->
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| Cambridge [England] ; ; New York, : Cambridge University Press, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors
| Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ShethJagdish N
SisodiaRajendra |
| Soggetto topico | Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-70511-7
1-317-47288-8 1-282-11944-3 9786612119446 0-7656-2468-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Does Marketing Need Reform?; CONTENTS; CHAPTER 1. INTRODUCTION Does Marketing Need Reform?; MARKETING: THE GOOD, THE BAD, AND THE UGLY; The Bad: Unethical Marketing; The Ugly: Dumb Marketing; The Bad and Ugly: Wasteful Marketing; NOTHING EXCEEDS LIKE EXCESS; CONCLUSION; Restoring Marketing Virtues, or Kinder, Gentler Marketing; REFERENCES; PART 1. MIRROR, MIRROR ON THE WALL Marketing's Image, Excess, and Resistance Problems; CHAPTER 2. COMING TO CONCURRENCE. Improving Marketing Productivity by Reengaging Resistant Consumers; CHAPTER 3. THE IMAGE OF MARKETING
CHAPTER 4. WHY MARKETING NEEDS REFORMCHAPTER 5. MARKETING REFORM The Case of Excessive Buying; PART 2. ARE MARKETING'S PROBLEMS SELF-CORRECTING?; CHAPTER 6. DOES REFORM NEED REFORM?; CHAPTER 7. THE MORALITY OF MARKETS,MARKETING, AND THE CORPORATE PURPOSE; CHAPTER 8. ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy; CHAPTER 9. DOES MARKETING NEED REFORM? Personal Reflections; CHAPTER 10. REFORM, RECLAMATION, OR IMPROVEMENT Reinventing Marketing; PART 3. RETHINKING MARKETING'S SACRED COWS; CHAPTER 11. CHALLENGING THE MENTAL MODELS OF MARKETING CHAPTER 12. WHITHER "MARKETING"?Commentary on the American Marketing Association's New Definition of MarketingCHAPTER 13. INTERACTION ORIENTATION The New Marketing Competency; CHAPTER 14. CUSTOMER ADVOCACY A New Paradigm for Marketing?; CHAPTER 15. DOES MARKETING NEED TO TRANSCEND MODERNITY?; CHAPTER 16. FROM MARKETING TO THE MARKET A Call for Paradigm Shift; PART 4. ADJUSTING TO MARKETING'S CHANGING CONTEXT; CHAPTER 17. ETHICAL LAPSES OF MARKETERS; CHAPTER 18. THE PRICE IS UNFAIR! Reforming Pricing Management; CHAPTER 19. MARKETING TO THE NEW CUSTOMER MAJORITY CHAPTER 20. QUESTIONS MARKETERS NEED TO ANSWERCHAPTER 21. MARKETING'S FINAL FRONTIER The Automation of Consumption; CHAPTER 22. THE MARKETING-IT PARADOX Interactions from the Customer's Perspective; PART 5. MARKETING AND ITS STAKEHOLDERS; CHAPTER 23. MAKING MARKETING ACCOUNTABLE A Broader View; CHAPTER 24. OUT OF SIGHT AND OUT OF OUR MINDS What of Those Left Behind by Globalism?; CHAPTER 25. EXPANDING THE PERSPECTIVE Making U.S. Marketing Relevant for the New World Order; CHAPTER 26. WHAT CAN INDUSTRIALIZING COUNTRIES DO TO AVOID THE NEED FOR MARKETING REFORM? CHAPTER 27. LEVERAGING MARKETING'S INFLUENCE IN TEAM AND GROUP SETTINGSPART 6. ACADEMIA, HEAL THYSELF Reforming Marketing Scholarship and Education; CHAPTER 28. THE WORLD OF MARKETING THOUGHT Where Are We Heading?; CHAPTER 29. MARKETING A Tale of Two Cities; CHAPTER 30. MARKETING OR MARKETERS What or Who Needs Reforming?; CHAPTER 32. DOES MARKETING NEED REFORM SCHOOL? On the Misapplication of Marketing to the Education of Marketers; CHAPTER 33. MUSINGS ON THE NEED FOR REFORM IN MARKETING; PART 7. A NEW MISSION FOR MARKETING; CHAPTER 34. MARKETING A Perpetual Work in Progress CHAPTER 35. RECAPTURING MARKETING'S MISSION |
| Record Nr. | UNINA-9910454151803321 |
| Abingdon, Oxon : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors
| Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ShethJagdish N
SisodiaRajendra |
| Soggetto topico | Marketing |
| ISBN |
1-317-47287-X
1-315-70511-7 1-317-47288-8 1-282-11944-3 9786612119446 0-7656-2468-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Does Marketing Need Reform?; CONTENTS; CHAPTER 1. INTRODUCTION Does Marketing Need Reform?; MARKETING: THE GOOD, THE BAD, AND THE UGLY; The Bad: Unethical Marketing; The Ugly: Dumb Marketing; The Bad and Ugly: Wasteful Marketing; NOTHING EXCEEDS LIKE EXCESS; CONCLUSION; Restoring Marketing Virtues, or Kinder, Gentler Marketing; REFERENCES; PART 1. MIRROR, MIRROR ON THE WALL Marketing's Image, Excess, and Resistance Problems; CHAPTER 2. COMING TO CONCURRENCE. Improving Marketing Productivity by Reengaging Resistant Consumers; CHAPTER 3. THE IMAGE OF MARKETING
CHAPTER 4. WHY MARKETING NEEDS REFORMCHAPTER 5. MARKETING REFORM The Case of Excessive Buying; PART 2. ARE MARKETING'S PROBLEMS SELF-CORRECTING?; CHAPTER 6. DOES REFORM NEED REFORM?; CHAPTER 7. THE MORALITY OF MARKETS,MARKETING, AND THE CORPORATE PURPOSE; CHAPTER 8. ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy; CHAPTER 9. DOES MARKETING NEED REFORM? Personal Reflections; CHAPTER 10. REFORM, RECLAMATION, OR IMPROVEMENT Reinventing Marketing; PART 3. RETHINKING MARKETING'S SACRED COWS; CHAPTER 11. CHALLENGING THE MENTAL MODELS OF MARKETING CHAPTER 12. WHITHER "MARKETING"?Commentary on the American Marketing Association's New Definition of MarketingCHAPTER 13. INTERACTION ORIENTATION The New Marketing Competency; CHAPTER 14. CUSTOMER ADVOCACY A New Paradigm for Marketing?; CHAPTER 15. DOES MARKETING NEED TO TRANSCEND MODERNITY?; CHAPTER 16. FROM MARKETING TO THE MARKET A Call for Paradigm Shift; PART 4. ADJUSTING TO MARKETING'S CHANGING CONTEXT; CHAPTER 17. ETHICAL LAPSES OF MARKETERS; CHAPTER 18. THE PRICE IS UNFAIR! Reforming Pricing Management; CHAPTER 19. MARKETING TO THE NEW CUSTOMER MAJORITY CHAPTER 20. QUESTIONS MARKETERS NEED TO ANSWERCHAPTER 21. MARKETING'S FINAL FRONTIER The Automation of Consumption; CHAPTER 22. THE MARKETING-IT PARADOX Interactions from the Customer's Perspective; PART 5. MARKETING AND ITS STAKEHOLDERS; CHAPTER 23. MAKING MARKETING ACCOUNTABLE A Broader View; CHAPTER 24. OUT OF SIGHT AND OUT OF OUR MINDS What of Those Left Behind by Globalism?; CHAPTER 25. EXPANDING THE PERSPECTIVE Making U.S. Marketing Relevant for the New World Order; CHAPTER 26. WHAT CAN INDUSTRIALIZING COUNTRIES DO TO AVOID THE NEED FOR MARKETING REFORM? CHAPTER 27. LEVERAGING MARKETING'S INFLUENCE IN TEAM AND GROUP SETTINGSPART 6. ACADEMIA, HEAL THYSELF Reforming Marketing Scholarship and Education; CHAPTER 28. THE WORLD OF MARKETING THOUGHT Where Are We Heading?; CHAPTER 29. MARKETING A Tale of Two Cities; CHAPTER 30. MARKETING OR MARKETERS What or Who Needs Reforming?; CHAPTER 32. DOES MARKETING NEED REFORM SCHOOL? On the Misapplication of Marketing to the Education of Marketers; CHAPTER 33. MUSINGS ON THE NEED FOR REFORM IN MARKETING; PART 7. A NEW MISSION FOR MARKETING; CHAPTER 34. MARKETING A Perpetual Work in Progress CHAPTER 35. RECAPTURING MARKETING'S MISSION |
| Record Nr. | UNINA-9910777998303321 |
| Abingdon, Oxon : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors
| Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ShethJagdish N
SisodiaRajendra |
| Soggetto topico | Marketing |
| ISBN |
1-317-47287-X
1-315-70511-7 1-317-47288-8 1-282-11944-3 9786612119446 0-7656-2468-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Does Marketing Need Reform?; CONTENTS; CHAPTER 1. INTRODUCTION Does Marketing Need Reform?; MARKETING: THE GOOD, THE BAD, AND THE UGLY; The Bad: Unethical Marketing; The Ugly: Dumb Marketing; The Bad and Ugly: Wasteful Marketing; NOTHING EXCEEDS LIKE EXCESS; CONCLUSION; Restoring Marketing Virtues, or Kinder, Gentler Marketing; REFERENCES; PART 1. MIRROR, MIRROR ON THE WALL Marketing's Image, Excess, and Resistance Problems; CHAPTER 2. COMING TO CONCURRENCE. Improving Marketing Productivity by Reengaging Resistant Consumers; CHAPTER 3. THE IMAGE OF MARKETING
CHAPTER 4. WHY MARKETING NEEDS REFORMCHAPTER 5. MARKETING REFORM The Case of Excessive Buying; PART 2. ARE MARKETING'S PROBLEMS SELF-CORRECTING?; CHAPTER 6. DOES REFORM NEED REFORM?; CHAPTER 7. THE MORALITY OF MARKETS,MARKETING, AND THE CORPORATE PURPOSE; CHAPTER 8. ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy; CHAPTER 9. DOES MARKETING NEED REFORM? Personal Reflections; CHAPTER 10. REFORM, RECLAMATION, OR IMPROVEMENT Reinventing Marketing; PART 3. RETHINKING MARKETING'S SACRED COWS; CHAPTER 11. CHALLENGING THE MENTAL MODELS OF MARKETING CHAPTER 12. WHITHER "MARKETING"?Commentary on the American Marketing Association's New Definition of MarketingCHAPTER 13. INTERACTION ORIENTATION The New Marketing Competency; CHAPTER 14. CUSTOMER ADVOCACY A New Paradigm for Marketing?; CHAPTER 15. DOES MARKETING NEED TO TRANSCEND MODERNITY?; CHAPTER 16. FROM MARKETING TO THE MARKET A Call for Paradigm Shift; PART 4. ADJUSTING TO MARKETING'S CHANGING CONTEXT; CHAPTER 17. ETHICAL LAPSES OF MARKETERS; CHAPTER 18. THE PRICE IS UNFAIR! Reforming Pricing Management; CHAPTER 19. MARKETING TO THE NEW CUSTOMER MAJORITY CHAPTER 20. QUESTIONS MARKETERS NEED TO ANSWERCHAPTER 21. MARKETING'S FINAL FRONTIER The Automation of Consumption; CHAPTER 22. THE MARKETING-IT PARADOX Interactions from the Customer's Perspective; PART 5. MARKETING AND ITS STAKEHOLDERS; CHAPTER 23. MAKING MARKETING ACCOUNTABLE A Broader View; CHAPTER 24. OUT OF SIGHT AND OUT OF OUR MINDS What of Those Left Behind by Globalism?; CHAPTER 25. EXPANDING THE PERSPECTIVE Making U.S. Marketing Relevant for the New World Order; CHAPTER 26. WHAT CAN INDUSTRIALIZING COUNTRIES DO TO AVOID THE NEED FOR MARKETING REFORM? CHAPTER 27. LEVERAGING MARKETING'S INFLUENCE IN TEAM AND GROUP SETTINGSPART 6. ACADEMIA, HEAL THYSELF Reforming Marketing Scholarship and Education; CHAPTER 28. THE WORLD OF MARKETING THOUGHT Where Are We Heading?; CHAPTER 29. MARKETING A Tale of Two Cities; CHAPTER 30. MARKETING OR MARKETERS What or Who Needs Reforming?; CHAPTER 32. DOES MARKETING NEED REFORM SCHOOL? On the Misapplication of Marketing to the Education of Marketers; CHAPTER 33. MUSINGS ON THE NEED FOR REFORM IN MARKETING; PART 7. A NEW MISSION FOR MARKETING; CHAPTER 34. MARKETING A Perpetual Work in Progress CHAPTER 35. RECAPTURING MARKETING'S MISSION |
| Record Nr. | UNINA-9910799943903321 |
| Abingdon, Oxon : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors
| Does marketing need reform? : fresh perspectives on the future / / Jagdish N. Sheth, Rajendra S. Sisodia, editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Armonk, N.Y., : M.E. Sharpe, c2006 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ShethJagdish N
SisodiaRajendra |
| Soggetto topico | Marketing |
| ISBN |
1-317-47287-X
1-315-70511-7 1-317-47288-8 1-282-11944-3 9786612119446 0-7656-2468-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Does Marketing Need Reform?; CONTENTS; CHAPTER 1. INTRODUCTION Does Marketing Need Reform?; MARKETING: THE GOOD, THE BAD, AND THE UGLY; The Bad: Unethical Marketing; The Ugly: Dumb Marketing; The Bad and Ugly: Wasteful Marketing; NOTHING EXCEEDS LIKE EXCESS; CONCLUSION; Restoring Marketing Virtues, or Kinder, Gentler Marketing; REFERENCES; PART 1. MIRROR, MIRROR ON THE WALL Marketing's Image, Excess, and Resistance Problems; CHAPTER 2. COMING TO CONCURRENCE. Improving Marketing Productivity by Reengaging Resistant Consumers; CHAPTER 3. THE IMAGE OF MARKETING
CHAPTER 4. WHY MARKETING NEEDS REFORMCHAPTER 5. MARKETING REFORM The Case of Excessive Buying; PART 2. ARE MARKETING'S PROBLEMS SELF-CORRECTING?; CHAPTER 6. DOES REFORM NEED REFORM?; CHAPTER 7. THE MORALITY OF MARKETS,MARKETING, AND THE CORPORATE PURPOSE; CHAPTER 8. ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy; CHAPTER 9. DOES MARKETING NEED REFORM? Personal Reflections; CHAPTER 10. REFORM, RECLAMATION, OR IMPROVEMENT Reinventing Marketing; PART 3. RETHINKING MARKETING'S SACRED COWS; CHAPTER 11. CHALLENGING THE MENTAL MODELS OF MARKETING CHAPTER 12. WHITHER "MARKETING"?Commentary on the American Marketing Association's New Definition of MarketingCHAPTER 13. INTERACTION ORIENTATION The New Marketing Competency; CHAPTER 14. CUSTOMER ADVOCACY A New Paradigm for Marketing?; CHAPTER 15. DOES MARKETING NEED TO TRANSCEND MODERNITY?; CHAPTER 16. FROM MARKETING TO THE MARKET A Call for Paradigm Shift; PART 4. ADJUSTING TO MARKETING'S CHANGING CONTEXT; CHAPTER 17. ETHICAL LAPSES OF MARKETERS; CHAPTER 18. THE PRICE IS UNFAIR! Reforming Pricing Management; CHAPTER 19. MARKETING TO THE NEW CUSTOMER MAJORITY CHAPTER 20. QUESTIONS MARKETERS NEED TO ANSWERCHAPTER 21. MARKETING'S FINAL FRONTIER The Automation of Consumption; CHAPTER 22. THE MARKETING-IT PARADOX Interactions from the Customer's Perspective; PART 5. MARKETING AND ITS STAKEHOLDERS; CHAPTER 23. MAKING MARKETING ACCOUNTABLE A Broader View; CHAPTER 24. OUT OF SIGHT AND OUT OF OUR MINDS What of Those Left Behind by Globalism?; CHAPTER 25. EXPANDING THE PERSPECTIVE Making U.S. Marketing Relevant for the New World Order; CHAPTER 26. WHAT CAN INDUSTRIALIZING COUNTRIES DO TO AVOID THE NEED FOR MARKETING REFORM? CHAPTER 27. LEVERAGING MARKETING'S INFLUENCE IN TEAM AND GROUP SETTINGSPART 6. ACADEMIA, HEAL THYSELF Reforming Marketing Scholarship and Education; CHAPTER 28. THE WORLD OF MARKETING THOUGHT Where Are We Heading?; CHAPTER 29. MARKETING A Tale of Two Cities; CHAPTER 30. MARKETING OR MARKETERS What or Who Needs Reforming?; CHAPTER 32. DOES MARKETING NEED REFORM SCHOOL? On the Misapplication of Marketing to the Education of Marketers; CHAPTER 33. MUSINGS ON THE NEED FOR REFORM IN MARKETING; PART 7. A NEW MISSION FOR MARKETING; CHAPTER 34. MARKETING A Perpetual Work in Progress CHAPTER 35. RECAPTURING MARKETING'S MISSION |
| Record Nr. | UNINA-9910813089403321 |
| Armonk, N.Y., : M.E. Sharpe, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||