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Marketing and the common good : essays from Notre Dame on societal impact / / edited by Patrick E. Murphy and John F. Sherry, Jr
| Marketing and the common good : essays from Notre Dame on societal impact / / edited by Patrick E. Murphy and John F. Sherry, Jr |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, Taylor & Francis Group, , 2014 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina | 306.3/4 |
| Soggetto topico |
Marketing - Moral and ethical aspects
Social marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-415-82883-X
0-203-36630-1 1-134-09107-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Marketing and the Common Good; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; Notes on contributors; Acknowledgments; Part I Introduction; 1 The common good: The enduring effort to re-center marketing; 2 A larger view of marketing: Marketing's contributions to society; Part II Societal aspects of marketing and consumption; 3 Slouching toward Utopia: When marketing is society; 4 The case for clarity; 5 How marketing serves the common good: A long-term consumer perspective; 6 Social issues of marketing in the American economy
Part III Catholic Social Thought issues in marketing7 Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy; 8 A commentary on Catholic Social Teaching and "wanting the right things"; Part IV Sustainability issues in marketing; 9 Consumption in the un-commons: The economic case for reclaiming the commons as unique markets; 10 Marketing's contributions to a sustainable society; 11 Creative destruction and destructive creations: Environmental ethics and planned obsolescence; Part V Public policy issues in marketing 12 Should marketers be persuading our children? A controversial question13 Firearms and the common good: A meaningful discussion about solutions; 14 Notre Dame and the Federal Trade Commission; Part VI Ethical issues in marketing; 15 From twins to strangers: Considerations of paired kidney donation across gift and market economies; 16 Ethics in selling: A case-oriented, stakeholder-focused approach; 17 Discerning ethical challenges for marketing in China; Part VII Conclusion; 18 Can we get there from here? Charting the contours of the common good; 19 Afterword: A blast from the past; Index |
| Record Nr. | UNINA-9910452806303321 |
| London ; ; New York : , : Routledge, Taylor & Francis Group, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and the common good : essays from Notre Dame on societal impact / / edited by Patrick E. Murphy and John F. Sherry, Jr
| Marketing and the common good : essays from Notre Dame on societal impact / / edited by Patrick E. Murphy and John F. Sherry, Jr |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, Taylor & Francis Group, , 2014 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina | 306.3/4 |
| Soggetto topico |
Marketing - Moral and ethical aspects
Social marketing |
| ISBN |
1-134-09114-1
0-415-82883-X 0-203-36630-1 1-134-09107-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Marketing and the Common Good; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; Notes on contributors; Acknowledgments; Part I Introduction; 1 The common good: The enduring effort to re-center marketing; 2 A larger view of marketing: Marketing's contributions to society; Part II Societal aspects of marketing and consumption; 3 Slouching toward Utopia: When marketing is society; 4 The case for clarity; 5 How marketing serves the common good: A long-term consumer perspective; 6 Social issues of marketing in the American economy
Part III Catholic Social Thought issues in marketing7 Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy; 8 A commentary on Catholic Social Teaching and "wanting the right things"; Part IV Sustainability issues in marketing; 9 Consumption in the un-commons: The economic case for reclaiming the commons as unique markets; 10 Marketing's contributions to a sustainable society; 11 Creative destruction and destructive creations: Environmental ethics and planned obsolescence; Part V Public policy issues in marketing 12 Should marketers be persuading our children? A controversial question13 Firearms and the common good: A meaningful discussion about solutions; 14 Notre Dame and the Federal Trade Commission; Part VI Ethical issues in marketing; 15 From twins to strangers: Considerations of paired kidney donation across gift and market economies; 16 Ethics in selling: A case-oriented, stakeholder-focused approach; 17 Discerning ethical challenges for marketing in China; Part VII Conclusion; 18 Can we get there from here? Charting the contours of the common good; 19 Afterword: A blast from the past; Index |
| Record Nr. | UNINA-9910779997003321 |
| London ; ; New York : , : Routledge, Taylor & Francis Group, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and the common good : essays from Notre Dame on societal impact / / edited by Patrick E. Murphy and John F. Sherry, Jr
| Marketing and the common good : essays from Notre Dame on societal impact / / edited by Patrick E. Murphy and John F. Sherry, Jr |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, Taylor & Francis Group, , 2014 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina | 306.3/4 |
| Soggetto topico |
Marketing - Moral and ethical aspects
Social marketing |
| ISBN |
1-134-09114-1
0-415-82883-X 0-203-36630-1 1-134-09107-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Marketing and the Common Good; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; Notes on contributors; Acknowledgments; Part I Introduction; 1 The common good: The enduring effort to re-center marketing; 2 A larger view of marketing: Marketing's contributions to society; Part II Societal aspects of marketing and consumption; 3 Slouching toward Utopia: When marketing is society; 4 The case for clarity; 5 How marketing serves the common good: A long-term consumer perspective; 6 Social issues of marketing in the American economy
Part III Catholic Social Thought issues in marketing7 Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy; 8 A commentary on Catholic Social Teaching and "wanting the right things"; Part IV Sustainability issues in marketing; 9 Consumption in the un-commons: The economic case for reclaiming the commons as unique markets; 10 Marketing's contributions to a sustainable society; 11 Creative destruction and destructive creations: Environmental ethics and planned obsolescence; Part V Public policy issues in marketing 12 Should marketers be persuading our children? A controversial question13 Firearms and the common good: A meaningful discussion about solutions; 14 Notre Dame and the Federal Trade Commission; Part VI Ethical issues in marketing; 15 From twins to strangers: Considerations of paired kidney donation across gift and market economies; 16 Ethics in selling: A case-oriented, stakeholder-focused approach; 17 Discerning ethical challenges for marketing in China; Part VII Conclusion; 18 Can we get there from here? Charting the contours of the common good; 19 Afterword: A blast from the past; Index |
| Record Nr. | UNINA-9910800088203321 |
| London ; ; New York : , : Routledge, Taylor & Francis Group, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and the common good : essays from Notre Dame on societal impact / / edited by Patrick E. Murphy and John F. Sherry, Jr
| Marketing and the common good : essays from Notre Dame on societal impact / / edited by Patrick E. Murphy and John F. Sherry, Jr |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, Taylor & Francis Group, , 2014 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina | 306.3/4 |
| Soggetto topico |
Marketing - Moral and ethical aspects
Social marketing |
| ISBN |
1-134-09114-1
0-415-82883-X 0-203-36630-1 1-134-09107-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Marketing and the Common Good; Title Page; Copyright Page; Dedication; Table of Contents; List of illustrations; Notes on contributors; Acknowledgments; Part I Introduction; 1 The common good: The enduring effort to re-center marketing; 2 A larger view of marketing: Marketing's contributions to society; Part II Societal aspects of marketing and consumption; 3 Slouching toward Utopia: When marketing is society; 4 The case for clarity; 5 How marketing serves the common good: A long-term consumer perspective; 6 Social issues of marketing in the American economy
Part III Catholic Social Thought issues in marketing7 Caritas in Veritate: Updating Catholic Social Teaching for responsible marketing strategy; 8 A commentary on Catholic Social Teaching and "wanting the right things"; Part IV Sustainability issues in marketing; 9 Consumption in the un-commons: The economic case for reclaiming the commons as unique markets; 10 Marketing's contributions to a sustainable society; 11 Creative destruction and destructive creations: Environmental ethics and planned obsolescence; Part V Public policy issues in marketing 12 Should marketers be persuading our children? A controversial question13 Firearms and the common good: A meaningful discussion about solutions; 14 Notre Dame and the Federal Trade Commission; Part VI Ethical issues in marketing; 15 From twins to strangers: Considerations of paired kidney donation across gift and market economies; 16 Ethics in selling: A case-oriented, stakeholder-focused approach; 17 Discerning ethical challenges for marketing in China; Part VII Conclusion; 18 Can we get there from here? Charting the contours of the common good; 19 Afterword: A blast from the past; Index |
| Record Nr. | UNINA-9910825389703321 |
| London ; ; New York : , : Routledge, Taylor & Francis Group, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||