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If you're in a dogfight, become a cat! : strategies for long-term growth / / Leonard Sherman
| If you're in a dogfight, become a cat! : strategies for long-term growth / / Leonard Sherman |
| Autore | Sherman Len <1956-> |
| Pubbl/distr/stampa | New York : , : Columbia Business School Publishing, , 2017 |
| Descrizione fisica | 1 online resource (361 pages) : illustrations |
| Disciplina | 658.4/012 |
| Collana | Columbia Business School Publishing |
| Soggetto topico |
Strategic planning
Industrial management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-231-54282-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Chapter One. The Origins of Modern Business Strategy Thinking -- Chapter Two. There's No Such Thing as a Bad Industry -- Chapter Three. Why Are We in Business? -- Chapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- Chapter Five. Do You Know What Your Strategy Is? -- Chapter Six. Getting Strategy Right -- Chapter Seven. Creating Strong Brands -- Chapter Eight. Brand Builders and Killers -- Chapter Nine. What Makes Products Meaningfully Different? -- Chapter Ten. Where Do Great Ideas Come From? -- Chapter Eleven. Strategies to Break Away from the Pack -- Chapter Twelve. Hitting the Bull's-Eye -- Notes -- Index |
| Record Nr. | UNINA-9910466050803321 |
Sherman Len <1956->
|
||
| New York : , : Columbia Business School Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
If you're in a dogfight, become a cat! : strategies for long-term growth / / Leonard Sherman
| If you're in a dogfight, become a cat! : strategies for long-term growth / / Leonard Sherman |
| Autore | Sherman Len <1956-> |
| Pubbl/distr/stampa | New York : , : Columbia Business School Publishing, , 2017 |
| Descrizione fisica | 1 online resource (361 pages) : illustrations |
| Disciplina | 658.4/012 |
| Collana | Columbia Business School Publishing |
| Soggetto topico |
Strategic planning
Industrial management |
| ISBN | 0-231-54282-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Chapter One. The Origins of Modern Business Strategy Thinking -- Chapter Two. There's No Such Thing as a Bad Industry -- Chapter Three. Why Are We in Business? -- Chapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- Chapter Five. Do You Know What Your Strategy Is? -- Chapter Six. Getting Strategy Right -- Chapter Seven. Creating Strong Brands -- Chapter Eight. Brand Builders and Killers -- Chapter Nine. What Makes Products Meaningfully Different? -- Chapter Ten. Where Do Great Ideas Come From? -- Chapter Eleven. Strategies to Break Away from the Pack -- Chapter Twelve. Hitting the Bull's-Eye -- Notes -- Index |
| Record Nr. | UNINA-9910792670103321 |
|
Sherman Len <1956->
|
||
| New York : , : Columbia Business School Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
If you're in a dogfight, become a cat! : strategies for long-term growth / / Leonard Sherman
| If you're in a dogfight, become a cat! : strategies for long-term growth / / Leonard Sherman |
| Autore | Sherman Len <1956-> |
| Pubbl/distr/stampa | New York : , : Columbia Business School Publishing, , 2017 |
| Descrizione fisica | 1 online resource (361 pages) : illustrations |
| Disciplina | 658.4/012 |
| Collana | Columbia Business School Publishing |
| Soggetto topico |
Strategic planning
Industrial management |
| ISBN | 0-231-54282-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Chapter One. The Origins of Modern Business Strategy Thinking -- Chapter Two. There's No Such Thing as a Bad Industry -- Chapter Three. Why Are We in Business? -- Chapter Four. The Search for the Holy Grail of Business: Long-Term Profitable Growth -- Chapter Five. Do You Know What Your Strategy Is? -- Chapter Six. Getting Strategy Right -- Chapter Seven. Creating Strong Brands -- Chapter Eight. Brand Builders and Killers -- Chapter Nine. What Makes Products Meaningfully Different? -- Chapter Ten. Where Do Great Ideas Come From? -- Chapter Eleven. Strategies to Break Away from the Pack -- Chapter Twelve. Hitting the Bull's-Eye -- Notes -- Index |
| Record Nr. | UNINA-9910829192603321 |
|
Sherman Len <1956->
|
||
| New York : , : Columbia Business School Publishing, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||