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MARC Lista (tabellare)
Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
Autore Sherlekar S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (589 p.)
Disciplina 658.8
Altri autori (Persone) SherlekarVirendra Sharad
Soggetto topico Export marketing - Management
International business enterprises - Management
Soggetto genere / forma Electronic books.
ISBN 1-282-81241-6
9786612812415
1-4416-7475-6
93-5043-210-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING)
PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART - II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEX
Record Nr. UNINA-9910459692503321
Sherlekar S. A  
Mumbai [India], : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
Autore Sherlekar S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (589 p.)
Disciplina 658.8
Altri autori (Persone) SherlekarVirendra Sharad
Soggetto topico Export marketing - Management
International business enterprises - Management
ISBN 1-282-81241-6
9786612812415
1-4416-7475-6
93-5043-210-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING)
PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART - II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEX
Record Nr. UNINA-9910785660103321
Sherlekar S. A  
Mumbai [India], : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
Autore Sherlekar S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (589 p.)
Disciplina 658.8
Altri autori (Persone) SherlekarVirendra Sharad
Soggetto topico Export marketing - Management
International business enterprises - Management
ISBN 1-282-81241-6
9786612812415
1-4416-7475-6
93-5043-210-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING)
PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART - II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEX
Record Nr. UNINA-9910809709303321
Sherlekar S. A  
Mumbai [India], : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui