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Copywriting [[electronic resource] ] : successful writing for design, advertising, and marketing / / Mark Shaw
| Copywriting [[electronic resource] ] : successful writing for design, advertising, and marketing / / Mark Shaw |
| Autore | Shaw Mark <1965-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London, : Laurence King, 2012 |
| Descrizione fisica | 240p. ; : ill. (chiefly col.) |
| Disciplina | 808.0666591 |
| Soggetto topico |
Advertising copy
Business writing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78067-162-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910452757203321 |
Shaw Mark <1965->
|
||
| London, : Laurence King, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Copywriting [[electronic resource] ] : successful writing for design, advertising, and marketing / / Mark Shaw
| Copywriting [[electronic resource] ] : successful writing for design, advertising, and marketing / / Mark Shaw |
| Autore | Shaw Mark <1965-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London, : Laurence King, 2012 |
| Descrizione fisica | 1 online resource (240p.) |
| Disciplina | 808.0666591 |
| Soggetto topico |
Advertising copy
Business writing |
| ISBN | 1-78067-162-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910779656503321 |
|
Shaw Mark <1965->
|
||
| London, : Laurence King, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Copywriting [[electronic resource] ] : successful writing for design, advertising, and marketing / / Mark Shaw
| Copywriting [[electronic resource] ] : successful writing for design, advertising, and marketing / / Mark Shaw |
| Autore | Shaw Mark <1965-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London, : Laurence King, 2012 |
| Descrizione fisica | 1 online resource (240p.) |
| Disciplina | 808.0666591 |
| Soggetto topico |
Advertising copy
Business writing |
| ISBN | 1-78067-162-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Copywriting, 2nd edition -- Contents -- Preface -- Introduction -- Chapter 1: Getting to grips with copywriting -- Chapter 2: The art of writing great copy -- Chapter 3: Writing for brand and marketing -- Interview: John Simmons, The Writer -- Interview: Steve Manning, Igor International -- Case Study: Serious Waste Management -- Case Study: Olive Media Products -- Chapter 4: Writing for advertising and direct marketing -- Interview: Diane Ruggie, DDB -- Interview: Will Awdry, Ogilvy -- Case Study: Amnesty International -- Case Study: MemoMind Pharma -- Chapter 5: Writing for retailing and products -- Interview: Meredith Matthews, Half Price Books -- Interview: Dan Germain, Innocent Drinks -- Case Study: Method Home Products -- Case Study: Pret A Manger -- Chapter 6: Writing for company magazines, newsletters, and internal communications -- Interview: Conan Kisor, American Medical Association -- Interview: Sarah McCartney, Lush Times -- Case Study: Land Rover Onelife -- Case Study: Kodak One Magazine -- Chapter 7: Writing for catalogs -- Interview: Vincent Stanley, Patagonia -- Interview: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole, Sticky Content -- Case Study: Broad Stripe Butchers -- Case Study: Daily Candy -- Case Study: Creative Review Blog -- Glossary -- Further reading -- Index -- Picture credits -- Acknowledgments -- Cover. |
| Record Nr. | UNINA-9910826393303321 |
|
Shaw Mark <1965->
|
||
| London, : Laurence King, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||