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European business review . Volume 19, Number 6 Assessing and building upon Wroe Alderson's intellectual legacy [[electronic resource] /] / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson
| European business review . Volume 19, Number 6 Assessing and building upon Wroe Alderson's intellectual legacy [[electronic resource] /] / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson |
| Pubbl/distr/stampa | Bradford, : Emerald Insight, c2007 |
| Descrizione fisica | 1 online resource (104 p.) |
| Disciplina | 658.8/3 |
| Altri autori (Persone) |
ShapiroStanley J
SvenssonGöran |
| Collana | European business review |
| Soggetto topico | Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-14349-9
9786611143497 1-84663-685-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Wroe Alderson: father of modern marketing; The Wroe river: the canyon carved by Alderson; Placing Wroe Alderson's contributions to buyer behavior in historical perspective; An Aldersonian explanation of twenty-first century "mass customization"; Economizing in differentiated distribution networks: a transvection approach; A comment on Alderson's intellectual legacy; Book review |
| Record Nr. | UNINA-9910458391903321 |
| Bradford, : Emerald Insight, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European business review . Volume 19, Number 6 Assessing and building upon Wroe Alderson's intellectual legacy [[electronic resource] /] / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson
| European business review . Volume 19, Number 6 Assessing and building upon Wroe Alderson's intellectual legacy [[electronic resource] /] / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson |
| Pubbl/distr/stampa | Bradford, : Emerald Insight, c2007 |
| Descrizione fisica | 1 online resource (104 p.) |
| Disciplina | 658.8/3 |
| Altri autori (Persone) |
ShapiroStanley J
SvenssonGöran |
| Collana | European business review |
| Soggetto topico | Marketing research |
| ISBN |
1-281-14349-9
9786611143497 1-84663-685-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Wroe Alderson: father of modern marketing; The Wroe river: the canyon carved by Alderson; Placing Wroe Alderson's contributions to buyer behavior in historical perspective; An Aldersonian explanation of twenty-first century "mass customization"; Economizing in differentiated distribution networks: a transvection approach; A comment on Alderson's intellectual legacy; Book review |
| Record Nr. | UNINA-9910784799003321 |
| Bradford, : Emerald Insight, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
European business review . Volume 19, Number 6 Assessing and building upon Wroe Alderson's intellectual legacy / / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson
| European business review . Volume 19, Number 6 Assessing and building upon Wroe Alderson's intellectual legacy / / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, : Emerald Insight, c2007 |
| Descrizione fisica | 1 online resource (104 p.) |
| Disciplina | 658.8/3 |
| Altri autori (Persone) |
ShapiroStanley J
SvenssonGoran |
| Collana | European business review |
| Soggetto topico | Marketing research |
| ISBN |
1-281-14349-9
9786611143497 1-84663-685-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Wroe Alderson: father of modern marketing; The Wroe river: the canyon carved by Alderson; Placing Wroe Alderson's contributions to buyer behavior in historical perspective; An Aldersonian explanation of twenty-first century "mass customization"; Economizing in differentiated distribution networks: a transvection approach; A comment on Alderson's intellectual legacy; Book review |
| Record Nr. | UNINA-9910822758503321 |
| Bradford, : Emerald Insight, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||