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New paths to thick descriptions [[electronic resource] ] : innovativeness in data collection and interpretation / / guest editors: Richard Elliott and Avi Shankar
| New paths to thick descriptions [[electronic resource] ] : innovativeness in data collection and interpretation / / guest editors: Richard Elliott and Avi Shankar |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (118 p.) |
| Disciplina | 658.83065 |
| Altri autori (Persone) |
ElliottRichard
ShankarAvi |
| Collana | Qualitative market research an international journal |
| Soggetto topico |
Consumers - Research
Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-50875-2
9786610508754 1-84544-290-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviour |
| Record Nr. | UNINA-9910450337803321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New paths to thick descriptions [[electronic resource] ] : innovativeness in data collection and interpretation / / guest editors: Richard Elliott and Avi Shankar
| New paths to thick descriptions [[electronic resource] ] : innovativeness in data collection and interpretation / / guest editors: Richard Elliott and Avi Shankar |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (118 p.) |
| Disciplina | 658.83065 |
| Altri autori (Persone) |
ElliottRichard
ShankarAvi |
| Collana | Qualitative market research an international journal |
| Soggetto topico |
Consumers - Research
Marketing research |
| ISBN |
1-280-50875-2
9786610508754 1-84544-290-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviour |
| Record Nr. | UNINA-9910783470503321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New paths to thick descriptions [[electronic resource] ] : innovativeness in data collection and interpretation / / guest editors: Richard Elliott and Avi Shankar
| New paths to thick descriptions [[electronic resource] ] : innovativeness in data collection and interpretation / / guest editors: Richard Elliott and Avi Shankar |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (118 p.) |
| Disciplina | 658.83065 |
| Altri autori (Persone) |
ElliottRichard
ShankarAvi |
| Collana | Qualitative market research an international journal |
| Soggetto topico |
Consumers - Research
Marketing research |
| ISBN |
1-280-50875-2
9786610508754 1-84544-290-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CONTENTS; EDITORIAL ADVISORY AND REVIEW BOARD; Guest editorial; Videography in marketing and consumer research; Processes, relationships, settings, products and consumers: the case for qualitative diary research; Exploring innovative methodologies for child-centric consumer research; Shopping with consumers: reflections and innovations; Sensitive research topics: netnography revisited; Moving shadows: suggestions for ethnography in globalised cultures; I can read you like a book! Novel thoughts on consumer behaviour |
| Record Nr. | UNINA-9910809401303321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||