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Marketing across cultures in Asia [[electronic resource] ] : a practical guide / / Richard R. Gesteland & Georg F. Seyk
| Marketing across cultures in Asia [[electronic resource] ] : a practical guide / / Richard R. Gesteland & Georg F. Seyk |
| Autore | Gesteland Richard R |
| Pubbl/distr/stampa | Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, c2002 |
| Descrizione fisica | 1 online resource (188 p.) |
| Altri autori (Persone) | SeykGeorg F |
| Soggetto topico |
Business etiquette - Asia
Marketing Intercultural communication Negotiation in business |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-0995-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ""Contents""; ""About the Authors""; ""Foreword""; ""Marketing in Asia""; ""1. Sizing up the Market""; ""2. Business Behavior in Asia""; ""3. Laying the Groundwork""; ""4. Exploring a Network""; ""5. Getting It in Writing""; ""6. Putting It All Together""; ""7. What about Bill?""; ""Negotiating in Asia""; ""8. East Asia""; ""9. Southeast Asia""; ""Further reading"" |
| Record Nr. | UNINA-9910450060503321 |
Gesteland Richard R
|
||
| Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing across cultures in Asia [[electronic resource] ] : a practical guide / / Richard R. Gesteland & Georg F. Seyk
| Marketing across cultures in Asia [[electronic resource] ] : a practical guide / / Richard R. Gesteland & Georg F. Seyk |
| Autore | Gesteland Richard R |
| Pubbl/distr/stampa | Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, c2002 |
| Descrizione fisica | 1 online resource (188 p.) |
| Altri autori (Persone) | SeykGeorg F |
| Soggetto topico |
Business etiquette - Asia
Marketing Intercultural communication Negotiation in business |
| ISBN | 87-630-0995-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | ""Contents""; ""About the Authors""; ""Foreword""; ""Marketing in Asia""; ""1. Sizing up the Market""; ""2. Business Behavior in Asia""; ""3. Laying the Groundwork""; ""4. Exploring a Network""; ""5. Getting It in Writing""; ""6. Putting It All Together""; ""7. What about Bill?""; ""Negotiating in Asia""; ""8. East Asia""; ""9. Southeast Asia""; ""Further reading"" |
| Record Nr. | UNINA-9910783034403321 |
|
Gesteland Richard R
|
||
| Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||