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The AMA handbook of business letters [[electronic resource] /] / Jeffrey L. Seglin and Edward Coleman
| The AMA handbook of business letters [[electronic resource] /] / Jeffrey L. Seglin and Edward Coleman |
| Autore | Seglin Jeffrey L. <1956-> |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2012 |
| Descrizione fisica | 1 online resource (497 p.) |
| Disciplina | 651.7/5 |
| Altri autori (Persone) | ColemanEdward <1968-> |
| Soggetto topico |
Commercial correspondence
Letter writing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-57596-5
9786613888419 0-8144-2013-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface to the Fourth Edition; PART I. The Basics; Approaching This Book; Approach of This Book; Chapter 1. Planning the Letter; Researching the Facts; Analyzing the Subject and Reader; Knowing Your Objectives and How to Accomplish Them; Chapter 2. Components of an Effective Letter; Language-Clarity Versus Ambiguity; Tone-Personality; Focus of Attention-The "You Attitude"; Length; Chapter 3. Structure: The Parts of a Letter; Dateline; Reference Line; Personal or Confidential Note; Inside Address; Attention Note; Salutation; Subject Line; Paragraphs; Continuation Sheets
Complimentary CloseSignature Block; Identification Line; Enclosure and Attachment Notations; Distribution Notation; Postscript; Chapter 4. Appearance of the Letter; Stationery; Formats; Full Block; Block; Semiblock; Simplified Letter; Official Style; Hanging Indented; Envelopes; Memorandums; Email; Chapter 5. Grammar; Grammar; Wrong Pronouns; Pronouns and Antecedents; Subject and Verb Agreement; Dangling Modifiers; Split Infinitives; Parallel Structure; Punctuation; Capitalization; Spelling; Jargon; Clichés; Wordiness; PART II. The Letters Chapter 6. Sales, Marketing, and Public Relations LettersLetters of Introduction; Sales Letters; Letter Accompanying Renewal Notice; Letter Announcing a Special Presentation; Letter Expressing Appreciation to Customers; Catalog Letters; Sales Inquiry Response; Appointment Requests; Letters of Interest; Letter to Difficult-to-See Prospect; Letter to Find Decision Maker; Letters Confirming Proposals; Follow-Up Sales Call Letters; Letter to Renew Contact; Letter Welcoming New Client; Letter Asking for Referral; Letter Promoting Special Sale; Letter to Wish Existing Customer Holiday Greetings Letter to Acknowledge Anniversary of a Sales RelationshipPublic Relations Letters; Chapter 7. Customer Service Letters; Complaint Resolution Letters; Apology Letters; Letter Acknowledging Order; Letters Correcting Wrong Shipment; Product or Service Information Letters; Thank-You Letters to Customers; Letter to Lapsed Customer; Pricing Letters; Change-in-Location Letters; Project Status Letters; Product-Handling Letter; Letters Announcing Personnel Changes; Subscription Response Letters; Letters to Stockholders; Letter Dealing with Unreasonable Customer Chapter 8. Credit and Collection LettersLetter Requesting Commercial Credit; Credit Information Letters; Letters Announcing Credit Policy Change; Returned-Check Letters; Credit Reference Letters; Letter Denying Credit; Letters Granting Credit; Letter Raising Credit Limit; Letter Clearing Disputed Items; Stop-Payment Letter; Collection Letters; Credit-Suspension Letter; Letter Reinstating Credit; Letters Accepting Partial Payment; Letter Acknowledging Payment; Letter About Deposit Due; Letter to Lender to Renegotiate Payment Terms; Letter from Customer About Billing Error Chapter 9. Letters to Vendors and Suppliers |
| Record Nr. | UNINA-9910465834003321 |
Seglin Jeffrey L. <1956->
|
||
| New York, : AMACOM, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The AMA handbook of business letters [[electronic resource] /] / Jeffrey L. Seglin and Edward Coleman
| The AMA handbook of business letters [[electronic resource] /] / Jeffrey L. Seglin and Edward Coleman |
| Autore | Seglin Jeffrey L. <1956-> |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2012 |
| Descrizione fisica | 1 online resource (497 p.) |
| Disciplina | 651.7/5 |
| Altri autori (Persone) | ColemanEdward <1968-> |
| Soggetto topico |
Commercial correspondence
Letter writing |
| ISBN |
1-283-57596-5
9786613888419 0-8144-2013-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface to the Fourth Edition; PART I. The Basics; Approaching This Book; Approach of This Book; Chapter 1. Planning the Letter; Researching the Facts; Analyzing the Subject and Reader; Knowing Your Objectives and How to Accomplish Them; Chapter 2. Components of an Effective Letter; Language-Clarity Versus Ambiguity; Tone-Personality; Focus of Attention-The "You Attitude"; Length; Chapter 3. Structure: The Parts of a Letter; Dateline; Reference Line; Personal or Confidential Note; Inside Address; Attention Note; Salutation; Subject Line; Paragraphs; Continuation Sheets
Complimentary CloseSignature Block; Identification Line; Enclosure and Attachment Notations; Distribution Notation; Postscript; Chapter 4. Appearance of the Letter; Stationery; Formats; Full Block; Block; Semiblock; Simplified Letter; Official Style; Hanging Indented; Envelopes; Memorandums; Email; Chapter 5. Grammar; Grammar; Wrong Pronouns; Pronouns and Antecedents; Subject and Verb Agreement; Dangling Modifiers; Split Infinitives; Parallel Structure; Punctuation; Capitalization; Spelling; Jargon; Clichés; Wordiness; PART II. The Letters Chapter 6. Sales, Marketing, and Public Relations LettersLetters of Introduction; Sales Letters; Letter Accompanying Renewal Notice; Letter Announcing a Special Presentation; Letter Expressing Appreciation to Customers; Catalog Letters; Sales Inquiry Response; Appointment Requests; Letters of Interest; Letter to Difficult-to-See Prospect; Letter to Find Decision Maker; Letters Confirming Proposals; Follow-Up Sales Call Letters; Letter to Renew Contact; Letter Welcoming New Client; Letter Asking for Referral; Letter Promoting Special Sale; Letter to Wish Existing Customer Holiday Greetings Letter to Acknowledge Anniversary of a Sales RelationshipPublic Relations Letters; Chapter 7. Customer Service Letters; Complaint Resolution Letters; Apology Letters; Letter Acknowledging Order; Letters Correcting Wrong Shipment; Product or Service Information Letters; Thank-You Letters to Customers; Letter to Lapsed Customer; Pricing Letters; Change-in-Location Letters; Project Status Letters; Product-Handling Letter; Letters Announcing Personnel Changes; Subscription Response Letters; Letters to Stockholders; Letter Dealing with Unreasonable Customer Chapter 8. Credit and Collection LettersLetter Requesting Commercial Credit; Credit Information Letters; Letters Announcing Credit Policy Change; Returned-Check Letters; Credit Reference Letters; Letter Denying Credit; Letters Granting Credit; Letter Raising Credit Limit; Letter Clearing Disputed Items; Stop-Payment Letter; Collection Letters; Credit-Suspension Letter; Letter Reinstating Credit; Letters Accepting Partial Payment; Letter Acknowledging Payment; Letter About Deposit Due; Letter to Lender to Renegotiate Payment Terms; Letter from Customer About Billing Error Chapter 9. Letters to Vendors and Suppliers |
| Record Nr. | UNINA-9910791711203321 |
|
Seglin Jeffrey L. <1956->
|
||
| New York, : AMACOM, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The AMA handbook of business letters / / Jeffrey L. Seglin and Edward Coleman
| The AMA handbook of business letters / / Jeffrey L. Seglin and Edward Coleman |
| Autore | Seglin Jeffrey L. <1956-> |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2012 |
| Descrizione fisica | 1 online resource (497 p.) |
| Disciplina | 651.7/5 |
| Altri autori (Persone) | ColemanEdward <1968-> |
| Soggetto topico |
Commercial correspondence
Letter writing |
| ISBN |
9786613888419
9781283575966 1283575965 9780814420133 0814420133 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface to the Fourth Edition; PART I. The Basics; Approaching This Book; Approach of This Book; Chapter 1. Planning the Letter; Researching the Facts; Analyzing the Subject and Reader; Knowing Your Objectives and How to Accomplish Them; Chapter 2. Components of an Effective Letter; Language-Clarity Versus Ambiguity; Tone-Personality; Focus of Attention-The "You Attitude"; Length; Chapter 3. Structure: The Parts of a Letter; Dateline; Reference Line; Personal or Confidential Note; Inside Address; Attention Note; Salutation; Subject Line; Paragraphs; Continuation Sheets
Complimentary CloseSignature Block; Identification Line; Enclosure and Attachment Notations; Distribution Notation; Postscript; Chapter 4. Appearance of the Letter; Stationery; Formats; Full Block; Block; Semiblock; Simplified Letter; Official Style; Hanging Indented; Envelopes; Memorandums; Email; Chapter 5. Grammar; Grammar; Wrong Pronouns; Pronouns and Antecedents; Subject and Verb Agreement; Dangling Modifiers; Split Infinitives; Parallel Structure; Punctuation; Capitalization; Spelling; Jargon; Clichés; Wordiness; PART II. The Letters Chapter 6. Sales, Marketing, and Public Relations LettersLetters of Introduction; Sales Letters; Letter Accompanying Renewal Notice; Letter Announcing a Special Presentation; Letter Expressing Appreciation to Customers; Catalog Letters; Sales Inquiry Response; Appointment Requests; Letters of Interest; Letter to Difficult-to-See Prospect; Letter to Find Decision Maker; Letters Confirming Proposals; Follow-Up Sales Call Letters; Letter to Renew Contact; Letter Welcoming New Client; Letter Asking for Referral; Letter Promoting Special Sale; Letter to Wish Existing Customer Holiday Greetings Letter to Acknowledge Anniversary of a Sales RelationshipPublic Relations Letters; Chapter 7. Customer Service Letters; Complaint Resolution Letters; Apology Letters; Letter Acknowledging Order; Letters Correcting Wrong Shipment; Product or Service Information Letters; Thank-You Letters to Customers; Letter to Lapsed Customer; Pricing Letters; Change-in-Location Letters; Project Status Letters; Product-Handling Letter; Letters Announcing Personnel Changes; Subscription Response Letters; Letters to Stockholders; Letter Dealing with Unreasonable Customer Chapter 8. Credit and Collection LettersLetter Requesting Commercial Credit; Credit Information Letters; Letters Announcing Credit Policy Change; Returned-Check Letters; Credit Reference Letters; Letter Denying Credit; Letters Granting Credit; Letter Raising Credit Limit; Letter Clearing Disputed Items; Stop-Payment Letter; Collection Letters; Credit-Suspension Letter; Letter Reinstating Credit; Letters Accepting Partial Payment; Letter Acknowledging Payment; Letter About Deposit Due; Letter to Lender to Renegotiate Payment Terms; Letter from Customer About Billing Error Chapter 9. Letters to Vendors and Suppliers |
| Altri titoli varianti |
Handbook of business letters
American Management Association handbook of business letters |
| Record Nr. | UNINA-9910811620203321 |
|
Seglin Jeffrey L. <1956->
|
||
| New York, : AMACOM, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The AMA handbook of business letters [[electronic resource] /] / Jeffrey L. Seglin with Edward Coleman
| The AMA handbook of business letters [[electronic resource] /] / Jeffrey L. Seglin with Edward Coleman |
| Autore | Seglin Jeffrey L. <1956-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2002 |
| Descrizione fisica | 1 online resource (531 p.) |
| Disciplina | 808/.066651 |
| Altri autori (Persone) | ColemanEdward <1968-> |
| Soggetto topico |
Commercial correspondence
Letter writing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2662-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Planning the letter -- Components of an effective letter -- Structure : the parts of a letter -- Appearance of the letter -- Grammar -- Word processing -- Sales, marketing, and public relations letters -- Customer service letters -- Credit and collection letters -- Letters to vendors and suppliers -- Personnel letters -- Transmittal letters -- Confirmation letters -- Request letters -- Replies -- Permissions letters -- Social, personal, and miscellaneous letters. |
| Record Nr. | UNINA-9910455682603321 |
|
Seglin Jeffrey L. <1956->
|
||
| New York, : AMACOM, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The AMA handbook of business letters [[electronic resource] /] / Jeffrey L. Seglin with Edward Coleman
| The AMA handbook of business letters [[electronic resource] /] / Jeffrey L. Seglin with Edward Coleman |
| Autore | Seglin Jeffrey L. <1956-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2002 |
| Descrizione fisica | 1 online resource (531 p.) |
| Disciplina | 808/.066651 |
| Altri autori (Persone) | ColemanEdward <1968-> |
| Soggetto topico |
Commercial correspondence
Letter writing |
| ISBN | 0-8144-2662-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Planning the letter -- Components of an effective letter -- Structure : the parts of a letter -- Appearance of the letter -- Grammar -- Word processing -- Sales, marketing, and public relations letters -- Customer service letters -- Credit and collection letters -- Letters to vendors and suppliers -- Personnel letters -- Transmittal letters -- Confirmation letters -- Request letters -- Replies -- Permissions letters -- Social, personal, and miscellaneous letters. |
| Record Nr. | UNINA-9910780187603321 |
|
Seglin Jeffrey L. <1956->
|
||
| New York, : AMACOM, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The AMA handbook of business letters / / Jeffrey L. Seglin with Edward Coleman
| The AMA handbook of business letters / / Jeffrey L. Seglin with Edward Coleman |
| Autore | Seglin Jeffrey L. <1956-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2002 |
| Descrizione fisica | 1 online resource (531 p.) |
| Disciplina | 808/.066651 |
| Altri autori (Persone) | ColemanEdward <1968-> |
| Soggetto topico |
Commercial correspondence
Letter writing |
| ISBN | 0-8144-2662-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Planning the letter -- Components of an effective letter -- Structure : the parts of a letter -- Appearance of the letter -- Grammar -- Word processing -- Sales, marketing, and public relations letters -- Customer service letters -- Credit and collection letters -- Letters to vendors and suppliers -- Personnel letters -- Transmittal letters -- Confirmation letters -- Request letters -- Replies -- Permissions letters -- Social, personal, and miscellaneous letters. |
| Record Nr. | UNINA-9910822978303321 |
|
Seglin Jeffrey L. <1956->
|
||
| New York, : AMACOM, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||