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Consumption and spirituality / / edited by Diego Rinallo, Linda Scott, and Pauline MacIaran
| Consumption and spirituality / / edited by Diego Rinallo, Linda Scott, and Pauline MacIaran |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 201/.73 |
| Altri autori (Persone) |
MaclaranPauline
RinalloDiego <1973-> ScottLinda M |
| Collana | Routledge interpretive marketing research |
| Soggetto topico | Consumption (Economics) - Religious aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-64348-0
0-203-10623-7 1-136-25706-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Marketers' sacralisation of the mundane -- pt. II. Consumers' search for spiritual meanings in consumption of the mundane -- pt. III. The commodification of the spiritual -- pt. IV. The consumption of spiritual goods -- pt. V. Issues of method and representation. |
| Record Nr. | UNINA-9910461952403321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumption and spirituality / / edited by Diego Rinallo, Linda Scott, and Pauline MacIaran
| Consumption and spirituality / / edited by Diego Rinallo, Linda Scott, and Pauline MacIaran |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 201/.73 |
| Altri autori (Persone) |
MaclaranPauline
RinalloDiego <1973-> ScottLinda M |
| Collana | Routledge interpretive marketing research |
| Soggetto topico | Consumption (Economics) - Religious aspects |
| ISBN |
1-136-25705-5
1-283-64348-0 0-203-10623-7 1-136-25706-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Marketers' sacralisation of the mundane -- pt. II. Consumers' search for spiritual meanings in consumption of the mundane -- pt. III. The commodification of the spiritual -- pt. IV. The consumption of spiritual goods -- pt. V. Issues of method and representation. |
| Record Nr. | UNINA-9910785998103321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra
| Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina | 153.8/52 |
| Altri autori (Persone) |
BatraRajeev
ScottLinda M |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Imagery (Psychology)
Persuasion (Psychology) Advertising - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1410607259
1-283-64195-X 1-135-63569-2 1-282-32208-7 9786612322082 1-4106-0725-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Persuasive Imagery; Copyright Page; Table of Contents; Acknowledgment; Introduction: Linda M. Scott and Rajeev Batra; I. Persuasive Imagery:What Do We Really Know?; 1. Persuasion by Design: The State of Expertise on Visual Influence Tactics: Keven Malkewitz, Peter Wright, and Marian Friestad; 2. A Review of the Visual Rhetoric Literature: Keith Kenney and Linda M. Scott; II. Image and Response; 3. When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images: Jane E. Raymond
4. Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind: Piotr Winkielman, Norbert Schwarz, Rolf Reber, and Tedra A. Fazendeiro5. A Levels-of-Processing Model of Advertising Repetition Effects: Christie L. Nordhielm; 6. Changes in Logo Designs: Chasing the Elusive Butterfly Curve: Ronald W. Pimentel and Susan E. Heckler; 7. Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens; III. Image and Word; 8. Scripted Thought: Nader T. Tavassoli 9. Visual and Linguistic Processing of Ads by Bilingual Consumers: David Luna and Laura A. Peracchio10. The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context: Gayathri Mani and Deborah J.MacInnis; IV. Image and Ad; 11. The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F.McQuarrie and David Glen Mick; 12. Invoking the Rhetorical Power of Character to Create Identifications: Michael S.Mulvey and Carmen Medina 13. Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert14. "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller; 15. Understanding Visual Metaphor in Advertising: Barbara J. Phillips; V. Image and Object; 16. Color as a Tool for Visual Persuasion: Lawrence L. Garber, Jr., and Eva M. Hyatt; 17. The Marriage of Graphic Design and Research-Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz 18. Building Brands: Architectural Expression in the Electronic Age: Jonathan E. Schroeder19. "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space: Natalie T. Wood, Michael R. Solomon, and Basil G. Englis; 20. Persuasive Form: Mobile Telephones in Hungary: Dóra Horváth; Author Index; Subject Index |
| Record Nr. | UNINA-9910456457903321 |
| Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra
| Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina | 153.8/52 |
| Altri autori (Persone) |
BatraRajeev
ScottLinda M |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Imagery (Psychology)
Persuasion (Psychology) Advertising - Psychological aspects |
| ISBN |
1-135-63568-4
1410607259 1-283-64195-X 1-135-63569-2 1-282-32208-7 9786612322082 1-4106-0725-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Persuasive Imagery; Copyright Page; Table of Contents; Acknowledgment; Introduction: Linda M. Scott and Rajeev Batra; I. Persuasive Imagery:What Do We Really Know?; 1. Persuasion by Design: The State of Expertise on Visual Influence Tactics: Keven Malkewitz, Peter Wright, and Marian Friestad; 2. A Review of the Visual Rhetoric Literature: Keith Kenney and Linda M. Scott; II. Image and Response; 3. When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images: Jane E. Raymond
4. Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind: Piotr Winkielman, Norbert Schwarz, Rolf Reber, and Tedra A. Fazendeiro5. A Levels-of-Processing Model of Advertising Repetition Effects: Christie L. Nordhielm; 6. Changes in Logo Designs: Chasing the Elusive Butterfly Curve: Ronald W. Pimentel and Susan E. Heckler; 7. Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens; III. Image and Word; 8. Scripted Thought: Nader T. Tavassoli 9. Visual and Linguistic Processing of Ads by Bilingual Consumers: David Luna and Laura A. Peracchio10. The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context: Gayathri Mani and Deborah J.MacInnis; IV. Image and Ad; 11. The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F.McQuarrie and David Glen Mick; 12. Invoking the Rhetorical Power of Character to Create Identifications: Michael S.Mulvey and Carmen Medina 13. Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert14. "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller; 15. Understanding Visual Metaphor in Advertising: Barbara J. Phillips; V. Image and Object; 16. Color as a Tool for Visual Persuasion: Lawrence L. Garber, Jr., and Eva M. Hyatt; 17. The Marriage of Graphic Design and Research-Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz 18. Building Brands: Architectural Expression in the Electronic Age: Jonathan E. Schroeder19. "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space: Natalie T. Wood, Michael R. Solomon, and Basil G. Englis; 20. Persuasive Form: Mobile Telephones in Hungary: Dóra Horváth; Author Index; Subject Index |
| Record Nr. | UNINA-9910780217403321 |
| Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||