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Auditing Social Media [[electronic resource] ] : A Governance and Risk Guide
| Auditing Social Media [[electronic resource] ] : A Governance and Risk Guide |
| Autore | Scott Peter R |
| Pubbl/distr/stampa | New York, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina |
004.682
658.8/72 |
| Altri autori (Persone) | JackaJ. Mike |
| Soggetto topico |
Business enterprises - Computer networks
Business enterprises -- Computer networks Customer relations - Technological innovations Customer relations -- Technological innovations Internet marketing Social media |
| ISBN |
1-119-20258-2
1-283-02771-2 9786613027719 1-118-06369-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools
Appendix D: Links to Publicly Available Social Media PoliciesAppendix E: Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media; About the Authors; Index |
| Record Nr. | UNINA-9910781102303321 |
Scott Peter R
|
||
| New York, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Auditing Social Media [[electronic resource] ] : A Governance and Risk Guide
| Auditing Social Media [[electronic resource] ] : A Governance and Risk Guide |
| Autore | Scott Peter R |
| Pubbl/distr/stampa | New York, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina |
004.682
658.8/72 |
| Altri autori (Persone) | JackaJ. Mike |
| Soggetto topico |
Business enterprises - Computer networks
Business enterprises -- Computer networks Customer relations - Technological innovations Customer relations -- Technological innovations Internet marketing Social media |
| ISBN |
1-119-20258-2
1-283-02771-2 9786613027719 1-118-06369-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools
Appendix D: Links to Publicly Available Social Media PoliciesAppendix E: Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media; About the Authors; Index |
| Record Nr. | UNINA-9910809372503321 |
|
Scott Peter R
|
||
| New York, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||